Qilu Evening News reporter Cheng Lingrun Meng Jie Li Mengyao
werewolf killing, script killing, bonfire party, open-air movies, open-air KTV... The just-passed Qingming Festival holiday, camping was very popular, while the light luxury version of camping launched by several scenic spots in the southern mountainous areas of Jinan has played the "camping +" mode to a "new height".
light luxury camping is sought after by young people
Comfortable big bed, toiletries, makeup mirror , power supply, wireless network, basket breakfast... The big bed room sleeping in the tent, woke up by birds singing in the morning. This is the light luxury camping version. This tourism product was "snatched in seconds" as soon as it was launched.
In June 2021, the Hiking (Jinan) Wild Luxury Camp in Jinan Paomaling Leisure Resort was officially opened. This is the fourth light luxury outdoor camping site in the country after Xi'an, Harbin and Kunming.
Compared with general camping, the tents in the wild camp are very luxurious. "There is an air cushion bed inside the tent and a sky curtain outside, similar to the living room, and there is also an dining table and a lazy sofa." Li Ning , marketing department manager of Jinan Paomaling Leisure Resort, said that in addition to the bathroom and bathing, the tent has other hotel room functions; in the early morning, the camp staff will also send nutritious breakfast .
"A tent costs seven or eight hundred yuan, including tickets and breakfast." Li Ning said that after the opening, the daily booking rate of the scenic spot's wild camp was very high, and the rooms were full on weekends and holidays.
"After the outbreak of the epidemic, camping has gradually become popular. There are fewer people going to big scenic spots, so they just want to take their tents to play." Li Ning analyzed that today's camping sites are suitable for taking photos and checking in, and the "film effect" can attract young people more.
According to statistics, from June last year to the National Day holiday, the 30 tents at the Hiking (Jinan) Wild Luxury Camp in the Paomaling Leisure Resort in Jinan received a total of 6,000 tourists. "This year, we will continue to promote luxury camps and expand their scale," said Li Ning.
2021, Jinan Jinxiang Mountain Tourism Scenic Area , Jinan Tongmeng Qiyuan Theme Park and other scenic spots have also launched light luxury camping. This year can be said to be the "first year" of Jinan's light luxury version of camping.
"Camping +" plays new ways of travel
"People's pursuit of quality of life is getting higher and higher. Camping is no longer limited to building a tent, but regards camping as a comprehensive leisure place that integrates picnic, gardens and social interaction." Liu Yilin, general manager of Jinxiangshan Tourism Scenic Area Operations, said that camping has transformed from a traditional single model to a new model of "camping +".
"Get leisurely and childlike joy in poetry and painting landscapes. Here are N+1 ways to walk your children on vacation, and many joys are beyond your imagination..." On Xiaohongshu, netizens praised the camping project of Jiurushan Resort Scenic Area in Jinan.
It is understood that the camping project of Jiurushan Resort Scenic Area in Jinan is directly related to the summer music festival. "During the 2017 Music Festival, many tourists brought their own tents, which formed the initial camping." Ding Haixia, marketing manager of the scenic spot, said that considering the safety and cleaning factors, their scenic spot has built a camping base.
Now, the camping projects of Jinan Jiurushan Resort Scenic Area are combined with concerts, bonfire parties, open-air movies, barbecue and other activities, and are closely integrated with the B&B business to form a distinctive "camping +" model.
"Most of our scenic spot camping bases are here to study." Relevant staff from Jinan Qixingtai Scenic Area said that although the camping base of the scenic spot is still a traditional camping base, they are still actively developing the "camping +" project.
According to the "Research Report on the Current Situation and Consumption Behavior Data of China's Camping Economy Industry from 2021 to 2022" released by the AiMedia Life and Travel Industry Research Center, there are currently "camp + scenic spot" model, "camp + pastoral" model, "camp + study" model, "camp + sports" model, "camp + entertainment" model, "camp + performing arts" model, etc. It is expected that camping camps will still develop towards the path of diversification and innovation in the future.
more than one scenic spots plan to launch camping projects
It is understood that Jinan Jiudingta Chinese Folk Customs Park held the first camping festival in 2012, and has since become a "must-choice project" for scenic spots every year. “In a pure camp, many people may not be able to accept it. After all, sleeping in bed is more comfortable."Pang Chao, general manager of the scenic spot, said that their scenic spot camping site is still a traditional camp, "Light luxury camping is more popular, not only can it be produced, but it is also easy to spread. "They also plan to launch a light luxury camping project.
" During the epidemic, although everyone was "sealed", there was still enthusiasm for traveling. "Wang Wenyou, deputy marketing director of Shiguzhai Scenic Area in Jinan, said that because it is close to the internet celebrity campsite Yufu River , the scenic area is studying related camping projects to truly introduce passenger flow into the scenic area.
"Are many citizens playing in the Yufu River? We plan to launch a fishing project in Zangbing Cave. "Wang Wenyou said that they plan to open a campground in the scenic area and officially launch a camping project.
It is reported that spring, summer and autumn are the peak seasons of camping, and trendy youth have opened the door to the "new world" of winter camping with limited experiences such as ice camping, "camping + hot springs" and other limited experiences.
Expert recommendation:
develop tourism products around camping
"The camping industry is a very important growth point of the tourism industry and a very potential market. " Professor of Shandong University School of Economics and Director of Shandong University Culture and Tourism Research Center said that through some activities in homestays, camping or rural areas, tourists can "escape" the standardized lifestyle in the urbanization process, thereby "releasing their personality."
data shows that as of October 15, 2021, there were more than 30,000 camping enterprises in China, with more than 8,000 new camping enterprises and more than 15,000 new camping enterprises in 2020 and 2021 respectively. Among them, Shandong has the largest number of camping enterprises, with 3,575.
Wang Chenguang believes that the traditional camping model is being transformed and upgraded, and light luxury camping is a development trend.
"Whether it is a scenic spot or a travel agency, it must follow the consumer market and follow the needs of tourists. "Wang Chenguang said that due to the impact of the epidemic, traditional scenic spots and travel agencies have been greatly impacted. Nowadays, related tourism projects or tourism products can be developed around the needs of the camping market.
Related links:
In 2022, the size of China's camping market will reach 35.46 billion yuan
iiMedia Data from Research ( iMedia Consulting ) shows that from 2014 to 2021, the market size of China's camping camps increased from 7.71 billion yuan to 29.9 billion yuan, with a compound growth rate of 13.9%. After the epidemic is basically controlled, the market size of camping camps grew rapidly in 2021, with a growth rate of 78.0%, and the market size reached 29.9 billion yuan. It is expected that the growth rate will reach 18.6% in 2022 and the market size will reach 35.46 billion yuan.
From the perspective of consumer group age distribution, young camping consumers aged 21 and under prefer to choose camping campgrounds with different elements, pursuing the integration of camping with farmhouses, music, dance and adventure, which is also the future trend.
iMedia consulting analysts believe that the market size of camping camps is driven by the growth of the overall tourism market, and consumers' tendency to short-distance travel and closer to experiencing nature are expected to continue to grow in the future.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-