Editor: Jingting Author: Yijing
36Kr learned that the new college entrance examination independent selection online education platform "Aipaiyou" has completed a round A financing of tens of millions of yuan led by Zhongnan Venture Capital Fund. The funds will be mainly used to upgrade courses and R&D content: iterate some competition course content; with policy adjustments, iterate the independent selection courses, and collect independent selection questions from major universities to expand the question bank; launch online college entrance examination training tutoring for middle and high-end students, and make special improvements to the knowledge shortcomings. Previously, Aipeyou was awarded tens of millions of Pre-A round investment jointly invested by Peking University Founder Hesheng and Jiacheng Capital, and jointly invested by venture capital.
The new college entrance examination reform has given birth to the independent selection and training market where Aipaiyou is located. Since 2014, the State Council has issued a series of documents such as the "Implementation Opinions of the State Council on Deepening the Reform of the Examination and Enrollment System" and the "Guiding Opinions of the State Council on Promoting the Reform of the Educational Methods of Ordinary High Schools in the New Era", which basically determined the general direction of college entrance examination reform of "classified examinations, comprehensive evaluations, and diversified admissions".
Specifically, after the relevant documents were promulgated in 2014, Zhejiang and Shanghai began to conduct pilot projects, and the first batch of potential demands appeared in 2017. Before that, the entire education industry has been on the wait-and-see attitude towards this.
. In terms of industry barriers, there are two major barriers in this market. First, teachers: Different from common college entrance examination tutoring, independent selection and training are aimed at top students and good students, and have high requirements for teachers - not only must they have relevant experience, but also be familiar with policies and rules. The second is content. This market has not accumulated experience before, and teaching and research content including courses, exercises, etc. needs to be explored from scratch.
was established in March 2017. Aipaiyou is an education technology company that focuses on the cultivation of new college entrance examination subject expertise, independent selection and written interview, research and development of middle school training courses, and related services for the admission of famous schools. At present, cooperation has been established with hundreds of cooperative schools in 22 provinces across the country to provide students with independent selection services for the new college entrance examination, and initially explore an overall solution for independent selection of the new college entrance examination.
• teachers in famous schools provide high-quality content
In terms of teachers, almost all of Aipaiyou's full-time teaching and research and teaching teams have graduated from Tsinghua University. The teachers themselves are familiar with the policies and rules of subject competitions and independent selection, and jointly develop the curriculum system with industry competition coaches and independent selection experts. At the same time, more than 300 Tsinghua University competition winners serve as assistants to answer questions and solve problems for students and supplement personalized content.
• Standardized courses combined with personalized services
course content, Aipeyou currently mainly provides subject competitions and independent selection courses. Aipaiyou's competition course has undergone changes from curriculum system 1.0 to 4.0, forming a relatively standardized curriculum system: under curriculum system 1.0, Aipaiyou has completed the most basic subject competition course standardization; based on school needs and student levels, the basic and advanced curriculum system 2.0 was extended; Curriculum System 3.0 added basic knowledge of high school subjects when students first entered high school and lacked basic knowledge, so that students could further improve; Curriculum System 4.0 completed the complete course content of the subject competition (three stages of qualifying competition-provincial competition-national competition). Based on this, forms the "preparation-basic-main line-high-level" four-level competition course system . In terms of independent selection of courses, Aipaiyou builds a standardized curriculum system with the largest boundary of university inspection knowledge as the content boundary; on this basis, it classifies additional services and provides personalized services based on students' demands for the school they apply for. In terms of the
course form, Aipeyou adopts the "Internet Three Teachers Model" : the online recording course teaches standardized courses, offline school coaches assist in teaching and promptly feedback on learning situations, and are equipped with online exercise coaches with experience in competitions or independent selection, to complete exercises and answer questions and impart competition experience.
Aipaiyou product system
• B-end schools are the entrance, establishing a B2B2C model
On the channel side, Aipaiyou mainly establishes cooperation with high schools across the country, brings courses into schools, and reaches students through schools. There are two ways of cooperation: one is that the local education bureau will package the course services and distribute them to local schools; the other is to cooperate directly with the school to provide exclusive independent selection and subject competition courses for the school. Through B-end endorsement, aggregation effect is formed, and the product is further transferred to students and parents, and through college entrance examination training courses, it undertakes the needs of C-end users.
team, Ipeyou founder and CEO, Zhang Jinrong, studied in the Department of Physics, , Peking University, and was the director and CEO of , Fendou Education, ; co-founder and CMO Li Lixun graduated from the University of International Business and Economics, and was the executive editor-in-chief of the education version of Beijing Business Daily and the chief news officer of Fendou Education; co-founder and CPO Ye Gang graduated from Peking University, and was the product director of Tiegu, product director of discipline network, and , Jinghan Education, research institute.
