In recent years, more and more variety shows have begun to add charity elements. Combining charity and variety shows creates happiness while also conveying warmth to the society.
"Can't Forget the Restaurant" poster
"Can't Forget the Restaurant"
Follow Cognitive Disorders Focus on aging
Recently, the first domestic variety show "Can't Forget the Restaurant" that focuses on cognitive disorders has been opened for business. The program continues the first season of the model, allowing elderly service groups with cognitive impairments to participate in running restaurants, increasing their chances of communicating with people, exercising their memory and alleviating the symptoms.
Unlike the elderly service group in the first season, the elderly service group suffered from mild cognitive impairment, the elderly service group in the second season was even more serious: Grandma Kong Fanyi didn't remember that her husband had passed away for more than ten years, and she enthusiastically introduced her work and personality to the store manager group; Grandpa Park from Shenyang forgot to record a program in Shanghai in a blink of an eye, thinking that she was just passing by a restaurant and took a look.
This season of the program also added records of the dormitory life of the elderly service group, and carried out aging-friendly transformation of the dormitory in advance. The program creates a safe and convenient living environment for the elderly through the transformation of stair handrails, step cushions, shower chairs, toilet handrails, entrance seats and handles, and also provides a reference for ordinary audiences to transform their homes in aging-friendly manner.
It is understood that after the recording of the program, "Can't Forget Restaurant" will be open to the public for a long time, providing job opportunities for the elderly suffering from cognitive impairment, and regularly holding popular science classes for cognitive impairment, so that public welfare will continue to be "online".
"Extreme Challenge Treasure Tour·Three Districts and Three State Charity Season" poster
"Extreme Challenge"
Explore "Three Districts and Three States" and witness the development results
As a derivative program of "Extreme Challenge Treasure Tour·Three Districts and Three State Charity Season" (hereinafter referred to as "Extreme Challenge Treasure Tour") was on the hot search list on Weibo once it was broadcast.
The three districts and three prefectures are vast in area. Although the development is relatively backward, many places have rich tourism resources. In the program, the members take completing different tasks as the main line, experience and explore the local culture and drive the development of local tourism, while visiting the lives of the people in the three districts and three prefectures, and recording shining figures and stories in poverty alleviation.
In the first episode, the members tasted delicious food in the Kashgar Qite Village, Xinjiang, and found treasures to learn about the local intangible cultural heritage. They divided into three groups to experience the work of "sheep driving", pilots spraying pesticides, and forest rangers who draw lakes to irrigate, demonstrating the local people's persistence in the fight against poverty.
In addition, "Extreme Challenge Treasure Tour" also cooperates with the "Guanghua Public Welfare Books Project" of the Central Committee of the Communist Youth League and the CCTV Video "Go to Study Room" live broadcast, donating books to help children in poor areas and building rural library together, which also drives more audiences to pay attention to educational charity and participate in public welfare actions.
" We are in action " is broadcast live in e-commerce. Screenshot of the program video
"We Are in Action"
introduces public welfare live broadcast to broaden the scope of poverty alleviation
In addition to continuing the guests' on-site visits and experiences, discovering local special products, and combining online and offline to help farmers in poor areas open up sales channels, the fifth season of "We Are in Action" broke the channel restrictions and invited e-commerce anchors to "bring goods" to agricultural and sideline products through public welfare live broadcasts.
data shows that the total amount of poverty alleviation and agricultural assistance actions in the first two stations of the fifth season exceeded 160 million yuan, among which e-commerce anchors Li Jiaqi and Viya achieved "carrying goods" results of 12.33 million yuan and 18.93 million yuan respectively. Over the past four years, "We Are in Action" has "selled goods" more than 11.9 billion yuan, helping 23 poor counties create tangible sources of income.
It is better to teach people how to fish than to teach people how to fish. The program team collaborated with local enterprises to organize job fairs, helping many poor households successfully find jobs. The program team also helped the local area to establish regional brands, establish e-commerce channels, and provide long-term assistance for the sustainable development of poor areas.
Variety shows incorporate public welfare elements, which is the focus of program innovation, but it is necessary to avoid slogans.As Zhao Cong, director editor of the China Television Arts Committee, said in an article written by " Guangming Daily ", public welfare communication is not an optional "affiliated" expression for variety shows. "A good variety shows should allow public welfare concepts to penetrate into its cultural core, become a window connecting the audience and society, and flow public welfare communication into the hearts of every audience, thereby triggering a deeper empathy of reality."
small screen reflects the big society, and the "variety show + charity" model makes the program "interesting" and "meaningful". We look forward to more high-quality variety shows, focusing on social reality, spreading public welfare concepts, creating happiness, conveying warmth, and gathering positive energy!
Source: People's Daily - Entertainment Channel
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