Tokyo New Youth
No one knows Japan better than us
Speaking of Japanese magazines, I really doubt life every time I get it, and the price is not very high. Every time I pack a thick copy, and the gift seems to be worthless.
Moreover, because some gifts from big brands often appear, such as the GUCCI book that was popular in China before, it was hyped up to a very high price after grabbing it.
In the bookstore, magazines are always placed in the most conspicuous place when entering the door, attracting many women to enter the bookstore. After reading the magazines, they may also read other books.
However, because there are gifts in the magazine, and a thick book is placed there, the entire bookshelf does not look like bookshelf, but rather like grocery shelves.
Let’s take a look at the gifts again. There is no need to mention giving bags, which are basically standard for daily miscellaneous items.
Of course, now magazines are no longer satisfied with sending bags and cosmetics, and even pillows are given out. . . .
glasses are also available~
Beauty or massage utensils, isn't it a problem to give this kind of thing? Isn't it really a loss to give this kind of thing...
probably more than the editor thinks that many people are wondering if there is any profit to give away magazine gifts so generously? Otherwise, there wouldn’t be such things as buying gifts and giving magazines, as the magazine itself seems to be a gift. Although
looks like a loss-making deal, industry insiders do not think so, but instead think this is the biggest strength.
Because of these gifts, the bookshelf has turned into grocery shelves for displaying their own goods.
You should know that the number of bookstores and large-scale home appliance stores across the country is not on the same level, and the exposure rate of placing products in bookstores is higher.
People always go to the area they are interested in when they go to bookstores.
Like female customers, most of them are interested in beauty, so they will naturally go to the beauty books and magazines first.
beauty device or massager that is usually placed in home appliance stores, there may be a bunch of competitors there, and customers will be dazzled. But in the bookstore, there are no comparisons for beauty instruments or massagers that are gifts for magazines.
Whether it is a magazine publisher or a product manufacturer, this is a win-win approach. There are also benefits of listing magazines in
Bookstores. That is, after customers come to the store to visit the magazine part, they usually look at books in other fields.
Nowadays, many gifts from children's magazines will also attract many adults to buy them.
What gauge machine , rotary sushi, ice cream machine, etc., have been very popular before, especially these things are just given as appendixes of magazines, which people think are more cost-effective.
Rotary Sushi Magazine sold more than 52,000 copies. To be honest, adults bought the most.
Because someone will throw magazine gifts on social networks, it will cause a wave of buying frenzy after it has caused a topic.
At that time, the launch of this co-category restaurant with the slalom sushi also attracted many customers, saying that they came to the physical store to experience it after seeing the appendix of the magazine.
magazine gifts always feel particularly worth it, but in fact, like a slalom sushi, the cost of paper is only about 10 yen. The cost of
winding, motors, etc. is only about 100 yen, and everything else can be done with cardboard shells. The super popular gifts for those issues of
cost only 100 yen, 140 yen, and 150 yen. However, the creativity itself is very good, so everyone is naturally happy to pay for it.
So, for magazine gifts that others seem to have lost huge losses, they are actually profitable for publishing houses, gift manufacturers, bookstores and cooperative brands.
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