1, Liu Yuanyuan
1, his character is awesome
Liu Yuanyuan's sister's character is so awesome:
She is from a grassroots family, the youngest of her three children, counterattacked the master's degree in Peking University Law School, and won the championship of a super speaker. She is a person who is cruel to herself but very positive.
2, the content is amazing
6 Liu Yuanyuan's topic selection and interpretation ability is simply exaggerated. Where is
? Let me give you an example.
She has a topic with more than 1 million likes. "The dignity that parents abandoned at that moment will never be picked up, and it is a story of humbly begging others to make money from their jobs." The story of
is very resonant. I believe this is a script written by Liu Yuanyuan himself.
Her content can bring her very, very much free traffic.
3, the categories and people are awesome
Liu Yuanyuan's product selection is very awesome. She chose all categories related to women, parent-child, and parenting.
And her crowd is white-collar parents working hard from 18th tier cities to first-tier cities.
They look forward to seeing the hope of life like Liu Yuanyuan, and they look forward to taking their own path from the grassroots background like Liu Yuanyuan.
so this type of people actually have the ability to consume, and they recognize Liu Yuanyuan.
4, the duration is amazing
Her duration is simply amazing. Only one day off a week, and the daily live broadcast duration is more than 10 hours. Liu Yuanyuan, the Chinese Dream.
Liu Yuanyuan's diligence is beyond my imagination. Diligence is really not an instinct, but a talent.
2. Dong Shiyi
.16 million fans, only one course, and within one year, he cashed in 8 million net profit.
This person is called Dong Shiyi, and he can be called the most awesome self-employed in the monetization industry of Douyin , very, very awesome. Let me take a look at how Teacher Dong Shiyi cashed in and how he made the content.
1, the background is awesome
6 Dong Shiyi traded the largest Douyin IP before the start-up IP and business IP became popular. This IP is called Fan Deng.
He was the new media trader behind Fan Deng, and led many agents to make Fan Deng’s IP the first IP on Douyin through matrixization. The background of
gives it a lot of endorsement and popularity.
2, live broadcast capability
Dong Shiyi broadcasts live for one to two hours every night. The live broadcast does not talk about anything else, but answers fans' questions, and only asks a question, which is how to achieve personal financial freedom through short videos.
attract fans through content, live broadcasts and short videos, and live broadcasts are monetized.
now sells classes through live broadcast every day, and his live broadcast ability is one of the best among teachers.
3, the content is vertical
6Dong Shiyi's content is very accurate. It only talks about one aspect, which is how to obtain free traffic through content and then monetize it. Then upload free dry goods to share directly every day.
4, there is no competition in the track
, to be honest, in fact, in the Douyin content entrepreneurship track today, there are basically no people who can compete with Dong Shiyi.
In this field, he took the endorsement of the trader behind Fan Deng and went to Douyin to obtain traffic, which is very easy to gain trust and get traffic. So monetization is a reasonable thing.
Dong Shiyi gave us the greatest experience,
When the track you are in is vertical enough, you must be brave enough to gain the trust of the most accurate fans with the best content,
htm6th, and then bravely set a higher average customer price and directly complete the closed-loop transaction.
3. Shen Ge
People who have not heard of his legend in the world probably cannot say that they are starting a business on Douyin.
This is Brother Chan, a man with countless 10,000 to 100,000 fans on Douyin, can be called the ancestor of Douyin’s local monetization, and is also the ancestor of Douyin’s matrix gameplay.
Let’s take a look at why Brother Chan succeeded in my eyes.
1, the account matrix
Sange's core quote, "Don't seek large accounts, just secure, stable and accurate traffic." The core purpose of the
account matrix is to allow all small accounts to obtain Douyin's traffic evenly.
6San Ge has a very classic saying, "Use quantity to balance the uncertainty of Douyin traffic." All the technologies of
are not worth mentioning in front of quantity. When you have countless cameras to shoot countless short videos and flow in countless account matrices, your traffic will be stable.
2, Team Matrix
Team Matrix is to form a small combat closed loop between the monetization end and the traffic end, so that each other can coordinate with each other. The traffic from
is directly monetized in the private domain. This video has been played so much that the private domain team can start it immediately. Monetization and traffic start synchronously, and a traffic closed loop is directly completed in a small team closed loop.
6 Team Matrix has two benefits:
The first benefit is called fast and agile;
The second benefit is called direct money. He directly rewarded individuals for this monetization and traffic.
I have been to the park of Shen Ge and theirs. The catchphrase inside is,
"Entrepreneurship is based on sudden death, and entrepreneurs must be prepared for sudden death."
Today, we must wipe out all the traffic of this million hit product. This is the power of the team matrix. The core reason for the
team matrix is profit distribution and organizational collaboration.
3, monetization takes precedence over traffic
monetization takes precedence over traffic. Don’t think about how to build a big account, but first think about what project to make money, and then do traffic for this project. This is a misunderstanding that many entrepreneurs will fall into.
Many MCN accounts with millions of fans were closed, because they had millions of accounts and still couldn't support themselves with advertisements, so they had to go bankrupt.
so the number of fans of an account is always the second point to consider, and the first point is always to make money.
Always ask yourself, what are you doing TikTok for?
is to make money.
4, project judgment ability
6, project judgment should be much more exquisite and accurate than kol and IP. I won’t go into details about
5, unlimited content production capacity
, many people cannot learn this.
usually just sit there and start recording directly, then hit his face with ten mobile phones, and record while broadcasting.
so it is said that it has unlimited basic topics and unlimited materials.
I dug up all the matrix numbers of Brother Chan myself, and then printed out all the corresponding word-by-word manuscript list and kept learning.
6San Ge has been doing Taobao for more than ten years, and has also written Zhihu for many years.This person has very strong content and business abilities, which we should learn.
Douyin entrepreneurship is a very complex path, from traffic algorithms to organization to monetization thinking and to your own topic selection. If you can learn these points, you can also succeed if you consider these points.
4. Internet celebrity principal
Internet celebrity principal is also my private board client. Let me take a look at why he can become the number one person in Tianpai in the Douyin IP class.
1, the hottest rate is extremely high
The core reason for the high hottest rate of the internet celebrity principal is his ability to select topics. He can quickly target the industry where his customers are located and ask the most questions that the general public is concerned about.
Asking questions is the core ability, this is the topic selection. If you do a good job in the topic selection, Douyin will succeed 80%.
2. The customers who choose
Internet celebrity principals basically meet the following characteristics: high customer unit price, service categories (only service categories can obtain accurate clues on Douyin), and Douyin blank track. If these three points are met, you can basically succeed on Douyin.
3, only entrepreneurs can have cases
If you are the one who is a loser yourself, even if the loser succeeds, it is just a successful loser.
But if you are an entrepreneur and entrepreneur, who has a net worth of tens of millions and a basic base of tens of millions, then you have succeeded.
first, he will form your case, such as his real estate godmother and Liao Hengyue, are all his cases.
Second, he will bring his friends to you.
If you want to talk about its business core, just say to b not to c.
5. Big wolf dog
51 million fans, each live broadcast for 7 hours, an average of 30 million people are watching them.
had a cumulative sales of more than 200 million in one month. Big wolf dog couple has become a benchmark for Douyin experts’ live broadcast. Why is it so awesome?
1, the character is awesome
Big wolf dog couple is from Guangdong. They were formerly an actor and model, with high appearance, very typical image of a beautiful and conscientious entrepreneurial couple, which is very popular.
, especially is a female fan of , and she naturally has no resistance to this character.
2, accurate crowd
, and other characters attract mother fans, which are vertical enough, have high business value enough, and their payment ability and conversion rate are both top on Douyin.
And in such a live broadcast room with a high-value couple, their conversion rate and payment ability have been greatly improved.
3, official support
recently officially broadcasts the live broadcast of key support experts, and the Big Wolf Dog is actually a show case parallel to Luo Yonghao .
Big Wolf Dog completed the record of the highest number of people online in the Douyin live broadcast room last month, with nearly 1 million people online.
This must be a lot of official Douyin boosters. With the protection of the official father, the Big Wolf Dog can get traffic smoothly and directly complete the conversion.
4, anchor live broadcast ability
Let me give you an example, what is live broadcast ability is strong?
is to quickly render the atmosphere of the live broadcast room, so that the natural traffic that comes in accidentally in the live broadcast room can complete the maximum probability of staying and the shortest time conversion.
uses his own expression, language and the atmosphere of the live broadcast room to complete this transformation.
Among Douyin live broadcast experts, the live broadcast conversion ability of Big Wolf Dog should be the top.
Author: Liu Siyi Founder of Qunxiang. Talk about entrepreneurship, traffic, and e-commerce.
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