Everyone is a product manager [Qidian Academy], and the BAT practical product director will take you to learn products and operations. Brother Miao likes to watch the NBA. He used to love the elegance of McGrady. The gap in his sense of belonging caused by his retirement for many

everyone is a product manager [Qidian Academy], BAT practical product director will take you to learn products, student movement battalion.

Myong likes to watch the NBA. He used to love the elegance of McGrady. The gap in his sense of belonging caused by his retirement for many years has been finally made up by Curry recently. Taking a break from his busy schedule to watch the live broadcast of the Warriors' game is a simple requirement, but now it is a bit luxurious.

This is the case. After the 2015 season finals, the copyright of the NBA live broadcast was obtained by Penguin. At that time, everyone did not care what it had to do with them. However, starting the new season, this became a nightmare for many people.

Just like if you want to buy a train ticket, you must go to 12306. Watch the NBA online live broadcast and you must go to his house. Although basic product experiences such as live streaming and picture quality are just as good as before, many details are too unfriendly and Brother Miao cannot bear it. If you are interested in reading the complaints, please feel it with me.

The picture above is a functional point that sports live broadcast products on the market can cover, such as Live Broadcast Bar, Dongqiudi, Tencent Sports, Hupu, etc., each has its own strengths and is deeply involved in their respective sub-fields.

Miao Ge believes that these companies can develop in their respective fields and have not really polished products, tapped user needs, and deepened operations. Most of them rely on their own unique resources or prioritized advantages in sub-sectors.

For example, a certain schedule preview website has not been revised for a year. The recent revision has caused various bugs. The problem of the navigation bar being squeezed to the next line has not been solved yet. The experience of competing with website has been good, but the traffic is terrible (the name is hidden, so I won’t say I am advertising).

allows Brother Miao to say that as a newcomer in the workplace, what we can do is to polish the product design and operation in detail. As for traffic and strategy, leave it to the company's higher-level management. Remember!

gets back to the topic. There are too many sports live broadcast products. Today I will talk about the basic needs of users such as IP and video paid live broadcasts. How does Penguin play? If I do it, how should I play it?

1. Only with comparison can the difference be shown

. When Sina Sports was broadcasting the NBA, there was no such thing as paying to watch. Now, watching the weekend at home, the Warriors live broadcast basically requires members to pay to watch. Don’t tell me that you can watch for free in the middle of the week, and the leader’s workstation is right behind me!

Event Review I like to watch video highlights. The unmonopolized perfect competitive market. I can see no less than 5 events provided by the event highlights provided by

on one page, and the choice is in my own hands. Now I can only watch the two castrated version resources provided by website . I originally watched wonderful edits, but it was castrated a lot, which greatly reduced the user experience.

To put it bluntly, when we make annual product planning and operational activities, we need an indicator to consider. If you have done similar things before, these quantitative indicators are easily available. If you have not done them, you can only rely on intuition at work to shoot, or find data references that are similar to industries and activities.

So many times, if you have historical comparisons, you can only see the present clearly with a ruler. There may be some people in the oligarchic market, holding resources, living in the mountains, enjoying it.

2. Learn to let users accept bad things in a tactful way. It is a compulsory course for product operators. The time has changed today. Paid viewing is acceptable for Brother Miao. The 30 yuan/month package provided by Penguin is reasonable, but the willingness to pay is not very strong. The following points are my confusion:

1. Single-point game payment: sports live broadcast is based on the demand for the number of games than the demand for the time. I don’t watch it every day for a month. Why can’t I pay for the one I want to watch?
2. Team season package: I am a Warriors fan. Harden's Kardashian has something to do with me? The above said that I will not give a single-on-demand broadcast. I am like the Landlord who loves to play a blue diamond. Can you give a Warriors season package? What is the use of
3. package year: NBA season is from November to June of the following year. If I buy your package year, from July to October, will I support your performance?

or above is the main contradiction. If the main contradiction is not resolved well, due to mentality, I can still find out thousands of secondary contradictions that do not have members.

Learn to let users accept bad things in a tactful way. It is a compulsory course for product operators. Penguin is too direct and Brother Miao can't stand it. How to hide the contradictions? You can see the workplace communication experts around you and read the textbooks of Thick Black, Tai Chi, and Mean.

3. Where does the user needs come from?

• The user of a certain schedule preview website mentioned above is not very friendly to the NBA paying viewing. You know that most users of sports attributes are passionate. Their reply generally involves violence and cannot bear to post it. You can go and see it over 18 years old. The posts in the Penguin NBA community in
• also have many similar complaints, but there are fewer insults, and it may be that they are automatically blocked by
• . Those users who complain about civilized things have never seen customer service or operators reply;

We often don’t know whether the work in our hands is meaningful or what we do next to avoid wasting time. So why not go to the forum to check it out and face to face with real users and understand their ideas. These posts with complaint rates exceeding 6‰ should be the focus of our attention, because there are more users who are too lazy to complain about you and you will lose 6 users for every 1,000 users, which is a bit high cost;

If it were me, I would do this:

1. gives your own product characterization: Like Internet Lottery , it is an e-commerce without logistics, with high frequency demands for fragments and impulsive consumption by users;
2. View customer service feedback and visit forums to find common user needs (my confusion above);
3. Find the reason why users complain more - the payment form is unreasonable
4. Is it feasible to recommend users? After AB test, 30 days' income is 30 yuan <5>
5. kills our company's mature and native monthly and annual package models to meet user needs;

Welcome everyone to correct my single-cell execution process~~

4. The construction of operation tools is the product and operation, who will do a better job?

In recent days, they have launched a seasonal discount event. My focus is on buying discount set to get Q coins and K coins. Q coins I understand, the activity page does not say what K coins are, what is their function.

is the same as the cool coins operated by Xiaomi TV. I have saved 10,000 cool coins, but I don’t know what the cool coins are for. If it is not good, you can give me a cool coins entry.

With the intuition of operators, 89% 0% will launch the points mall after 0. Why is K coins launched before the mall? I guess it is because there is insufficient resources or the mall building is thrown to the product to do it, resulting in delays. Here we should talk about the construction of operational tools. Who will do better products and operations?

Miao Ge’s answer is that it would be better to operate it yourself; although building product-related things is not the main job of operation, the KPI may not be carried on you, but this thing is related to every bit of the next work. Leave it to the product to make, they are too far from the demand, and you may make discounted things, and you still need to continuously optimize and iterate; if you take it into your own hands, it will not only meet your needs, but also have great value in training your product design and product thinking.

Finally, Brother Miao couldn't help but look at my library's three points and was about to buy a membership. After clicking to buy, fingerprint payment immediately appeared. . . At least you have to tell me what it is to pay!

# columnist #

Fields, personal WeChat ID: fieldstianlx, everyone is a product manager columnist. 500 lottery network product operation manager, usually focuses on online event operation and content operation research, and is responsible for online activities with a turnover of over 100 million yuan many times, paying attention to Internet e-commerce, Internet sports and other categories. If you have the same interests and hobbies, I hope to be lucky enough to communicate with each other!