According to the situation learned by Meiqi.com, although the entire domestic sports bicycle market was running at a low level in the first quarter of this year and sales performance was not very optimistic, but starting from the following April, the situation gradually improved,

As a result of the epidemic, bicycles appear in news media reports and on the streets of cities more frequently than before.

According to the situation learned by Meiqi.com, although the entire domestic sports bicycle market was running at a low level in the first quarter of this year and sales performance was not very optimistic, but starting from the following April, the situation gradually improved, and many manufacturers even increased sales while stopping losses and recovering.

Under such a background, how major bicycle brands respond and how they will move in the next step have attracted much attention.

Among them, PARDUS Ruibao has made frequent new moves recently, presenting a new look completely different from the past, which is particularly worth paying attention to.

2020 new actions are released in a row. PARDUS Ruibao seeks image upgrade? The development path of

is different from some independent national brands. PARDUS Ruibao originally focused on deepening the field of professional competitive competition-level bicycle equipment, and it was not until recent years that it entered the mass bicycle sports market. Its products have been on stages of international competitions such as the Olympics, Asian Games, Youth Olympics, Universiade, etc., and have always had a good reputation in the minds of riders, and are even regarded as "Huawei in the cycling industry."

In June, PARDUS Ruibao comprehensively upgraded and updated the brand's VI visual recognition system.

This includes the replacement of PARDUS Ruibao LOGO. Thanks to the brighter brand colors and the simple font lines are more dynamic and dynamic, the new LOGO has a higher brand recognition.

In addition, PARDUS's product packaging, store signs, poster image and other visual systems have been comprehensively updated.

At the same time, PARDUS Ruibao launched a brand new brand image promotional video.

In this 2 minutes and 07 seconds video, PARDUS Ruibao has highly condensed countless pictures to present the development history of the brand in the past 10 years, interpreting its corporate vision of "taking it as its mission to create an excellent carbon fiber bicycle national brand and promoting the new national trend cycling culture."

In addition to comprehensively upgrading the VI system and changing the image, PARDUS Ruibao also focused on online channels, entering Douyin (PARDUS CYCLE), Tmall (PARDUS flagship store), and WeChat store (PARDUS Ruibao professional sports bicycle official store), and showing its brand and products to the majority of car enthusiasts with a more down-to-earth attitude.

▲PARDUS Ruibao's Douyin and WeChat Store

This year is exactly the 10th year of the establishment of PARDUS Ruibao. He chose to "change the face" on the occasion of the commemorative 10th anniversary, obviously hoping to advance into the world's brands with a more focused brand image, a more distinctive product positioning, and a more flexible promotion strategy. Meiqi.com believes that this is also a step that PARDUS Ruibao must take as an excellent national brand. Behind the "transformation" of

, it highlights the three key points of the development of national brands,

VI replacement, opening an online store, and entering Douyin. These measures mean that a strong disruptor has appeared in the Chinese sports bicycle market. Behind it, it highlights the three keys for national brands to seek long-term development.

first, show your internal strength and external strength, and create an independent brand.

Many excellent Chinese brands have had experience in OEM OEM, and have developed strong manufacturing strength, product strength and even sales strength, and then rise and prosper. But any company with great ambitions will not be willing to have enough skills but be behind the scenes. For Chinese brands, "internal strength and external performance" is the key to development and a necessary path. PARDUS is the example.

From the early OEM to the later ODM OEM design, after a long period of precipitation and accumulation, PARDUS Ruibao moved from behind the scenes to the forefront of the market and stood at the forefront of the market with its own brand.

Of course, "internal strength and external performance" does not only mean building an independent brand, striving to show its strength, and constantly improving brand awareness is the more important step in the future.

PARDUS Ruibao was quite low-key at the beginning of the brand and had been focusing on the professional competitive field until 2017. Although the mountain bikes manufactured in 2016 competed in the Rio Olympics as national team equipment, breaking the century-old monopoly of foreign brands in the history of Olympic cycling events and verifying the excellent product quality of independent brands, their reputation has always been limited to the professional competition circle.

It was not until 2017 that PARDUS Ruibao officially entered the civilian self-sports bicycle market, shouting the slogan of "Olympic quality is shared by all people", launching professional quality high-performance products such as ROBIN and SPARK, and gradually consolidating its image as an excellent equipment manufacturer in the minds of riders.

In 2019, PARDUS Ruibao undertook neutral services for more than ten UCI events in China, including Guangxi, China, Chongming Island, etc., achieving a major transformation from equipment manufacturers to event service providers. PARDUS Ruibao's professional sports bicycle products have appeared more frequently in major competitions at home and abroad, and the brand awareness of riders has been further strengthened.

In 2020, PARDUS Ruibao had an intimate contact with the most popular Douyin short video social media. While putting the promotion of bicycle culture to the most practical level, it has appeared more and more in the vision of Volkswagen riders.

Therefore, through step-by-step cross-field integration, PARDUS has demonstrated its profound brand heritage to the majority of car enthusiasts, and also demonstrates the determination of a national brand to be enterprising. The path that PARDUS Ruibao takes is a microcosm of the development of many excellent national brands in a sense.

Second, if you make progress, you must also stick to it.

Starting a business is easy to maintain your business, especially for independent national brands. It is another key to national brands seeking development, seeking change, and seeking progress, and not forgetting their original aspirations and sticking to them.

The market performance of bicycle companies that can do this is worth looking forward to.

PARDUS Ruibao inherited the competitive genes given by his parent company Taishan Sports since its inception, and has adhered to the product quality of high-end competitive sports bicycles since its inception. Since becoming the champion of the Asian Mountain Championship in 2013, after the test of Incheon Asian Games, Nanjing Youth Olympics, Rio Olympics, China Railway Triple League, National Cycling Championship, Guangxi Tour and other competitions, the gene of "professional competition" seems to have been integrated into the blood of PARDUS Ruibao.

In March last year, PARDUS Ruibao sponsored Taishan Ruibao Chinese Team. Previously, it also sponsored Australia's St. George Intercontinental Team (runner-in-second in the total results of the 2019 Taiwan Tour) and Czech PARDUS TUFO Prostejov Intercontinental Team. Its SUPER5 tank has also accompanied outstanding athletes from the Czech national team , Slovenian national team and other major competition venues.

In fact, testing product strength with events and displaying brand image in the arena is an inevitable choice for many sports bicycle brands. But what is commendable is that you consistently implement the quality you adhere to in all products.

By 2020, even if PARDUS has made a comprehensive brand upgrade, it will adhere to the concept of "research and development and production of excellent quality products and promotion of Chinese cycling culture", and complete a comprehensive layout from professional fields to civilian fields. This can be said to be a enlightenment as a national brand. Among the professional cycling activities such as "Riding through the Sky" and other domestic bicycle circles that are widely paid attention to, there is also the figure of PARDUS Ruibao Sports Bicycle

, which is the third, forging the brand with hard strength.

Many independent brands will inevitably go through the process of changing their logos and changing their "personality" on the road to long-term development. But can this alone help brands achieve better market results?

is obviously far from enough. Forging a brand is not simply changing the logo, shouting for ideas, and opening an online store. Behind the brand's soft power, the support of product hard power is needed.

For example, upgrade the model matrix, do a good job in technical iteration, and create competitive bicycle products. On the one hand, the quality of the product must be good, and on the other hand, there is also a need for continuous output of new products.

Only in this way can users truly accept the brand.

PARDUS Ruibao obviously has done a lot of effort in this regard.

Not to mention that mountain bikes were used as a car for the Rio Olympics in China, and their performance and strength were unquestionable. In terms of road car , while major well-known manufacturers launched competitive new models this year, PARDUS Ruibao also launched two new models - SPARK EVO and ROBIN EVO.We have seen the physical car of SPARK EVO, and there is no fixed makeup photo for ROBIN EVO. The new car is about to be launched and the performance is exciting.

Among them, SPARK EVO can be called a speed machine, and short-distance high-speed events such as urban circle races and local single-day races are its advantages. This car has been reviewed in detail by Meiqi.com not long ago. The review report will be released in the near future. Please pay attention to the latest news of Meiqi.com.

Another thing worth mentioning is the ROBIN SL Italian painting special model in the picture below. This is also an excellent comprehensive road car. It is equipped with the Campagnolo Centaur speed change kit. The whole vehicle is lightweight to 7.5kg. It takes into account both performance while achieving lightweighting and is very good-looking.

In general, PARDUS Ruibao chose to upgrade VI, change his image, make efforts online, and release new cars on the occasion of the 10th anniversary of the brand's establishment. This frequent moves have really attracted attention from both inside and outside the industry. Perhaps, the sports bicycle market structure after 2020 will undergo new changes.

This year is destined to be an extraordinary year. The raging new crown epidemic has brought an unpredictable impact on all walks of life, but the demand for sports and fitness has always existed, and cycling has never been away from the public's sight. In this era of challenges and opportunities coexist, we cannot predict how much market share it can be achieved with the strength of PARDUS. However, what is certain is that the result of more powerful brands and high-quality products "spite" will be the further healthy development of the market, the benefit of the majority of car enthusiasts, and the further popularization of cycling culture.

Of course, looking at the more than a hundred years of history since the birth of bicycles, we all know that cycling and cycling culture are imported products introduced from the West. European and American bicycle brands have relatively stronger foundations and strengths. It is not easy for Chinese independent brands to make a world in a market with strong hands.

But since you have chosen the distance, you can only go through wind and rain.

In addition to PARDUS Ruibao, in recent years, we can also see excellent national brands such as Xidesheng, Qianlida, Blueprint, Xinlong, etc. rising and growing, going global, and more small and medium-sized brands are ready to go, with promising prospects. The rise of the national brand is making the competitive atmosphere in this sports bicycle market more positive. This is the fact, and it is the future.