Qilu.com·Lightning News June 17th During the Dragon Boat Festival holiday, Rizhao City’s cultural and tourism market continued to heat up, with rich and colorful theme activities, citizens and tourists will inherit cultural customs with thriving the Dragon Boat Festival. The 14 tourist attractions monitored in the city received a total of 433,400 tourists and achieved operating income of 13.1458 million yuan, an increase of 115.27% and 387.97% year-on-year, respectively, recovering to 122.26% and 144.21% in the same period before the epidemic in 2019 (excluding the influencing factors of the free opening of Wanpingkou Scenic Area and Forest Park); public cultural venues at all levels and types in the city received a total of more than 69,000 people. The "2021 Dragon Boat Festival Holiday Travel Big Data Report" released by Ctrip shows that Rizhao City has been shortlisted for the five largest dark horse cities with the highest increase in bookings for Xiaoermei accommodation products.
Dragon Boat Festival holiday, many places issued high temperature warnings, and the maximum temperature of sunshine is only 25℃, which is very popular. Citizens and tourists enjoy a comfortable holiday while "experienced the mountains and seas". Wanpingkou Tourism Zone, Sunshine Coast Scenic Area, Dongyi Town, Fulaiqing Tourism Resort, and Rizhao Seaside National Forest Park are particularly popular, and the number of tourists is ranked among the top five. "Hotel-style" tourism has become fashionable. Boutique B&Bs, Heyuan B&Bs, Qianbai B&Bs, Beishan Township Residence and other boutique B&Bs have been booked before the festival, with an occupancy rate of 100%; occupancy rate of boutique B&Bs, such as Cha Yan Pavilion, Ocean Aesthetics Museum, Xiaochashan, Fangwai Qingsheli is also above 80%. The film market has recovered and improved. Major theaters have screened more than 1,600 films such as "Sunshine Sisters", "Beyond", and "Tropical Past", with 18,600 viewers and a box office revenue of 619,000 yuan. The 5th Rizhao Culture and Tourism Benefiting Consumption Season "empowers" cultural and tourism consumption. A total of 300,000 yuan of cultural and tourism consumption coupons are issued during the holidays, continuing to stimulate holiday cultural and tourism consumption.
This year's Dragon Boat Festival holiday coincides with the 16th "Cultural and Natural Heritage Day", and the city and various districts and counties have carried out various thematic activities. The 4th Rizhao Intangible Cultural Heritage Expo was held in Fulaiqing Tourism Resort. It has a total of 146 exhibition halls and more than 1,000 exhibits. It has launched 12 activities including intangible cultural heritage shopping festival, intangible cultural heritage product display and sales, intangible cultural heritage project experience, intangible cultural heritage inheritor interviews, intangible cultural heritage project performances, and other activities, highlighting the effect of cultural and tourism integration and promoting the "booming" growth of the number of tourists in the scenic area. During the Dragon Boat Festival holiday, the number of tourists and operating income of Fulaiqing Tourism Resort were 66 times and 239 times that of last year.
Donggang District held the "Looking for Haiqu Intangible Cultural Heritage Symbols" Chinese Cultural and Natural Heritage Day event, and demonstrated the unique charm of Rizhao's intangible cultural heritage through four sections: intangible cultural heritage product exhibition, intangible cultural heritage public welfare classroom, intangible cultural heritage on-site experience, and creative market. The city library, the city cultural center, and the city museum held activities such as the traditional cultural experience of Rizhao, making rice dumplings, etc., the traditional intangible cultural heritage and dragon boat handmade classroom held by Wanpingkou Tourism Zone, the Dragon Boat Festival theme parent-child sports meeting and other Dragon Boat Festival mobilization series, and folk exhibitions and sewing sachets held by Dongyi Town, allowing citizens and tourists to experience excellent traditional culture through entertainment interaction.
Cultural venues are very popular. The strength of red tourism has attracted fans.
During the holiday, all public cultural venues at all levels in the city were open for free, receiving more than 69,000 people in total. Among them, the municipal library received 18,000 readers, the municipal museum and the municipal art gallery received 3,100 citizens and tourists, and 27 urban study rooms received 28,000 readers. The Municipal Library will implement a deposit-free loan certificate from June 14, and readers can verify and apply through the WeChat mini program. Actively promote revolutionary culture and launched three classic red cultural tourism routes. Citizens and tourists visited the former site of the Shandong Military Region Military Work Conference, the Rizhao Anti-Japanese War Memorial Hall, the Jiazishan Battle Memorial Hall, the True Color·Old Party Member Red Community Exhibition Hall, and the Andongwei Defense War Ruins Park and other revolutionary cultural venues, and visited the revolutionary martyrs and received party history education during the red journey. The Ju County Anti-Japanese War Exhibition Hall and the Fulaishan Party Branch of Liu Xie’s former residence established the former site of the “Salute to 100·To the Distance” red check-in and seal collection activity attracted many citizens and tourists.
The cultural and tourism market is stable and orderly, and the holiday environment is safe and peaceful. During the holidays, cultural and tourism departments at all levels in the city strictly implement the system of leading shifts and 24-hour duty, timely and standardize the delivery of holiday information, and carry out data statistics.Strictly implement the requirements of epidemic prevention and control, do a solid job in epidemic prevention and control of cultural and tourism enterprises such as public cultural venues and tourist attractions, strictly prevent the gathering of people, and ensure that epidemic prevention and control is foolproof. Comprehensively strengthen law enforcement and safety inspection of the cultural and tourism market, carry out in-depth centralized rectification of the city's tourism market and service quality improvement actions, dispatch 307 inspectors, inspect 152 public cultural venues and cultural and tourism business units, resolutely crack down on illegal and irregular behaviors such as "black cars", "black guides", "zero-negative group fees", and waving and attracting customers. It has effectively purified the holiday cultural and tourism market and created a happy and peaceful holiday environment for citizens and tourists.
Lightning News Reporter Liu Jiusheng Rizhao Report
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