"No matter whether you are infected or not, you will be deeply affected by this epidemic."
This sudden novel coronavirus pneumonia epidemic has not only changed the work and life arrangements of many people, but also added uncertainty to China's economic development. Among them, the impact of the epidemic on physical store has attracted particularly attention.
Affected by the epidemic, a large number of brand manufacturers have closed their stores one after another, and market expectations have been lowered, bringing a huge impact on the retail market. Undoubtedly, the Spring Festival in 2019 is the most difficult year for brand owners. customer flow, cash flow , inventory, supply chain , brands under layers of heavy pressure are suffering.
As the owner and staff of physical stores, they are more concerned about how physical stores should gain a foothold in this wave of traffic after the epidemic. Online transaction has greatly reduced the customers of physical stores. If effective methods cannot be adopted, physical stores may suffer more serious losses. What's more, this epidemic will make people more aware of the convenience of online transactions. So, how much impact will this epidemic have on the real economy? In the future, what can we rely on to make money stably?
Today, the editor will share with you the exclusive insights of mentor Wang Xin! To analyze the dangers and opportunities brought to various industries by this epidemic, we will make relevant response plans.
Industry that was greatly affected by the epidemic
The most appropriate comparison case is the SARS in 2003, referring to the impact of SARS on all economic parties at that time to deduce the present.
SARS broke out in January 2003 and basically ended in June. During this period, the economic growth rate slowed down significantly, with the growth rate falling to about 2%. Beijing and Guangdong had the worst impact, with a decrease of 3% and 1% respectively. After the epidemic ended, it immediately returned to normal. As for the whole year, the epidemic only hit China's economy 5%. 2003 was the period of China's economy taking off, and it grew rapidly. Because of the warning from SARS, the industrial structure of China's economy was adjusted, from the primary and secondary industries to and tertiary industries .
Nowadays, China's economy does not have the rapid growth in 2003, and The tertiary industry accounts for a large proportion. What does this mean? The larger the tertiary industry accounts for, the greater the impact of the economy. As China's economic growth rate is already slowing down, the overall impact of the epidemic on China's economy can be imagined.
, which accounts for 53% of the total economic output, has not only been hit hardest by the epidemic and has a slow recovery speed, but the losses of some industries cannot be compensated in the second half of the year.
Among them, catering and accommodation industry was the biggest hit, with an expected growth rate of -45.7% in the first quarter and an annual growth rate of -11%.
The second most affected is the real estate industry, with an increase of about -25% in the first quarter and an increase of -1% for the whole year.
The real estate industry currently accounts for a relatively high proportion of the national economy, and it is even more because there are also many upstream and downstream industries in the real estate industry. As residents' income levels in directly related industries have declined but mortgage expenditures have not declined, there is indeed a phenomenon of " cut off supply of ", which can cause defaults and thus affect the stability of the financial market.
Transportation industry
Transportation industry also suffered a big impact, and it is expected to grow by -1% in the first quarter, but freight will be refilled after March, passenger transport will gradually recover in the second quarter, and the annual growth is expected to reach 6.1%. "No matter whether you are infected or not, you will be deeply affected by this epidemic." This sudden novel coronavirus pneumonia epidemic has not only changed the work and life arrangements of many people, but also added uncertainty to China's economic development. Among them, the impact of the epidemic on physical store has attracted particularly attention.
Affected by the epidemic, a large number of brand manufacturers have closed their stores one after another, and market expectations have been lowered, bringing a huge impact on the retail market. Undoubtedly, the Spring Festival in 2019 is the most difficult year for brand owners. customer flow, cash flow , inventory, supply chain , brands under layers of heavy pressure are suffering.
As the owner and staff of physical stores, they are more concerned about how physical stores should gain a foothold in this wave of traffic after the epidemic. Online transaction has greatly reduced the customers of physical stores. If effective methods cannot be adopted, physical stores may suffer more serious losses. What's more, this epidemic will make people more aware of the convenience of online transactions. So, how much impact will this epidemic have on the real economy? In the future, what can we rely on to make money stably?
Today, the editor will share with you the exclusive insights of mentor Wang Xin! To analyze the dangers and opportunities brought to various industries by this epidemic, we will make relevant response plans.
Industry that was greatly affected by the epidemic
The most appropriate comparison case is the SARS in 2003, referring to the impact of SARS on all economic parties at that time to deduce the present.
SARS broke out in January 2003 and basically ended in June. During this period, the economic growth rate slowed down significantly, with the growth rate falling to about 2%. Beijing and Guangdong had the worst impact, with a decrease of 3% and 1% respectively. After the epidemic ended, it immediately returned to normal. As for the whole year, the epidemic only hit China's economy 5%. 2003 was the period of China's economy taking off, and it grew rapidly. Because of the warning from SARS, the industrial structure of China's economy was adjusted, from the primary and secondary industries to and tertiary industries .
Nowadays, China's economy does not have the rapid growth in 2003, and The tertiary industry accounts for a large proportion. What does this mean? The larger the tertiary industry accounts for, the greater the impact of the economy. As China's economic growth rate is already slowing down, the overall impact of the epidemic on China's economy can be imagined.
, which accounts for 53% of the total economic output, has not only been hit hardest by the epidemic and has a slow recovery speed, but the losses of some industries cannot be compensated in the second half of the year.
Among them, catering and accommodation industry was the biggest hit, with an expected growth rate of -45.7% in the first quarter and an annual growth rate of -11%.
The second most affected is the real estate industry, with an increase of about -25% in the first quarter and an increase of -1% for the whole year.
The real estate industry currently accounts for a relatively high proportion of the national economy, and it is even more because there are also many upstream and downstream industries in the real estate industry. As residents' income levels in directly related industries have declined but mortgage expenditures have not declined, there is indeed a phenomenon of " cut off supply of ", which can cause defaults and thus affect the stability of the financial market.
Transportation industry
Transportation industry also suffered a big impact, and it is expected to grow by -1% in the first quarter, but freight will be refilled after March, passenger transport will gradually recover in the second quarter, and the annual growth is expected to reach 6.1%.
The real economy was affected, retail sales fell sharply, and light industry was affected. From the demand side, the demand for textiles and clothing, electronic goods, furniture and home appliances has declined. From the supply side, the factory is labor-intensive and is located in a major province severely affected by the epidemic. This is a problem facing the manufacturing industry.
Plus many manufacturing manufacturers are unhealthy in cash flow:
① Foreign trade shrinkage
② Environmental protection policy
③ Insufficient domestic demand
③ 5 ④ Costs increase
Agricultural
Supply and demand declined at the same time. Agricultural products in remote areas cannot be transported to cities due to traffic impacts, and the catering industry is in a downturn to save costs and does not require procurement, so market price fluctuations are not obvious. As soon as the epidemic ended, national demand exploded instantly and prices rose.
Some industries have been less impacted, and there are many innovative growth. Such as information transmission, software information and technical service industry , etc. In addition, financial industry and other service industries are also relatively less affected by the epidemic.
Information transmission, software and information technology service industry not only has been less impacted, but also has a lot of innovative growth. popular science education and information transmission have made great contributions and have also ushered in a peak period.
Opportunities
To put it bluntly, from ancient times to the present, whether it is opening a pawn shop, money shop, selling silk, or banks, tourism, or catering, it is a business. When doing business, you cannot do without the word "change", you must be flexible.
For The real economy , which industries are not easy to survive during the epidemic and which demands are suppressed. After the epidemic, they will usher in explosive growth, such as catering, hotels, and tourism. "mask" effect trading can be done during the epidemic, such as cloud office , online education, video websites, entertainment games .
In the future, it will definitely be replaced by online work, online transactions, online sharing, etc. So, in the future, how can we make stable money by ?
1. people need social
Spring Festival holiday, due to the severe epidemic, most people canceled gatherings and activities for visiting relatives and friends, and chose to stay at home and contribute to the country. The vast majority of netizens who are "epidemic home" have been inspired to have infinite creativity.
As a social animal, socializing is not only a natural ability, but also a natural emotional need. The premise of "home" is to have the freedom to go out at any time. When you lose this freedom, everyone will naturally complain. After the epidemic, people are willing to invite three or five friends to go shopping and gather to save their depression.
Therefore, offline physical stores are more competitive, and this competitiveness is incomparable online and has always existed.
2. Professionalization and branding are the way out
Since the outbreak of the epidemic, various information has been flying all over the sky. But soon, "Don't spread rumors! Don't believe rumors! Don't spread rumors!" became a consensus, and everyone paid more attention to the information released by authoritative channels, and understood and mastered epidemic trends, prevention and control measures and popular science knowledge through news media and official channels. has brought profound inspiration to the majority of enterprises, and "specialization and branding" are the way out.
In the past decade, due to the rapid prosperity of the domestic market, a large number of small and medium-sized enterprises have emerged.However, their development status is different. Many of them have different degrees of defects in technology, products or marketing services, etc., which leads to consumers being insecure about the brand . So, how to become a leader in the field? It is extremely important to impress consumers with professionalism and brand and firmly attract a group of loyal users.
3. Online and offline integration
Although everyone has long been accustomed to online shopping, people do not leave their homes during the epidemic, and this habit has been deeply explored. For example, when buying groceries, I used to go to the vegetable market often, but this time, many people choose to buy groceries online. Many supermarkets, pharmacies, shopping malls, brands, etc. have launched online ordering and offline instant delivery services, so that everyone can "buy, buy, buy, buy" even when they stay at home.
This epidemic is a catalyst for the evolution of the retail industry. It can be seen that the future consumption model must be online and offline integrated . For example, offline experience, online ordering, instant delivery to home, online promotion and traffic diversion, offline experience and purchase, etc.
4. marketing will return to its essence
Wuhan Huoshenshan and Leishenshan Hospital was completed under the supervision of the whole nation. In less than 3 days of live broadcast, the cumulative number of visits has exceeded 200 million. During its peak period, the " Cloud Supervisor " that also watch live broadcasts online has exceeded 100 million.
With the development of
Future business, marketing returns to the essence has become a new trend, the product must be genuine, abandon the excess packaging, stand the test, and have enough courage to face your consumers and your audience.
5. Consumer groups pay more attention to quality
Before this epidemic, most people only focused on making money and rarely paid attention to their own health problems. Now, more and more people understand that "live healthily" is the most important thing! Especially the young people, when the virus army came, they showed a strong desire to survive. They not only shouted the slogan "Wash hands frequently! Wear masks!", but also sincerely advised the elders around them to take it seriously.
First of all, the mask was robbed wildly, but given the information transparency , everyone knows that not all masks meet the standards. You must purchase medical surgical masks , N95 masks with production license and product registration certificate number. Secondly, disinfectant, hand sanitizer,
At the same time, the peace and tenacity of the body and mind play an important role in fighting the epidemic. Many media are guiding the public to learn to wear "masks" on their hearts to protect their psychology from being disturbed or infected at will. It can be seen that people not only pay attention to material needs, but also spiritual needs and pursue quality of life. This is a major trend in the development of the industry.
6. Experiential scene consumption model is popularized
We mentioned that in the future, the boundaries between online and offline will become more and more blurred, so what is the value of physical stores? The value lies in “providing an experience” rather than “selling a product”! From experience stores for electronic technology products such as mobile phones to exhibition areas of home furnishing brands such as IKEA, we can see that people are increasingly liking the consumption method of experiential .
Here, customers' awareness and feelings about the product are more intuitive, and the brand can also provide additional services and value such as product knowledge and patient explanation during the experience, so customers are naturally willing to pay for it. At the same time, experiential consumption can help brands establish an image in the minds of consumers . Even if you don’t pay for it now, it will become the first choice in customers’ minds in the future.
The consumer needs have been upgraded from satisfaction with the product to a spiritual satisfaction. Therefore, in the future, physical stores will no longer focus on "selling products", but will focus on "providing experience" with !
However, their development status is different. Many of them have different degrees of defects in technology, products or marketing services, etc., which leads to consumers being insecure about the brand . So, how to become a leader in the field? It is extremely important to impress consumers with professionalism and brand and firmly attract a group of loyal users.
3. Online and offline integration
Although everyone has long been accustomed to online shopping, people do not leave their homes during the epidemic, and this habit has been deeply explored. For example, when buying groceries, I used to go to the vegetable market often, but this time, many people choose to buy groceries online. Many supermarkets, pharmacies, shopping malls, brands, etc. have launched online ordering and offline instant delivery services, so that everyone can "buy, buy, buy, buy" even when they stay at home.
This epidemic is a catalyst for the evolution of the retail industry. It can be seen that the future consumption model must be online and offline integrated . For example, offline experience, online ordering, instant delivery to home, online promotion and traffic diversion, offline experience and purchase, etc.
4. marketing will return to its essence
Wuhan Huoshenshan and Leishenshan Hospital was completed under the supervision of the whole nation. In less than 3 days of live broadcast, the cumulative number of visits has exceeded 200 million. During its peak period, the " Cloud Supervisor " that also watch live broadcasts online has exceeded 100 million.
With the development of
Future business, marketing returns to the essence has become a new trend, the product must be genuine, abandon the excess packaging, stand the test, and have enough courage to face your consumers and your audience.
5. Consumer groups pay more attention to quality
Before this epidemic, most people only focused on making money and rarely paid attention to their own health problems. Now, more and more people understand that "live healthily" is the most important thing! Especially the young people, when the virus army came, they showed a strong desire to survive. They not only shouted the slogan "Wash hands frequently! Wear masks!", but also sincerely advised the elders around them to take it seriously.
First of all, the mask was robbed wildly, but given the information transparency , everyone knows that not all masks meet the standards. You must purchase medical surgical masks , N95 masks with production license and product registration certificate number. Secondly, disinfectant, hand sanitizer,
At the same time, the peace and tenacity of the body and mind play an important role in fighting the epidemic. Many media are guiding the public to learn to wear "masks" on their hearts to protect their psychology from being disturbed or infected at will. It can be seen that people not only pay attention to material needs, but also spiritual needs and pursue quality of life. This is a major trend in the development of the industry.
6. Experiential scene consumption model is popularized
We mentioned that in the future, the boundaries between online and offline will become more and more blurred, so what is the value of physical stores? The value lies in “providing an experience” rather than “selling a product”! From experience stores for electronic technology products such as mobile phones to exhibition areas of home furnishing brands such as IKEA, we can see that people are increasingly liking the consumption method of experiential .
Here, customers' awareness and feelings about the product are more intuitive, and the brand can also provide additional services and value such as product knowledge and patient explanation during the experience, so customers are naturally willing to pay for it. At the same time, experiential consumption can help brands establish an image in the minds of consumers . Even if you don’t pay for it now, it will become the first choice in customers’ minds in the future.
The consumer needs have been upgraded from satisfaction with the product to a spiritual satisfaction. Therefore, in the future, physical stores will no longer focus on "selling products", but will focus on "providing experience" with !
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