After the epidemic, all industries have been greatly affected, and many small and medium-sized enterprises have closed down, closed their businesses, and even went bankrupt, and their business operations are facing unprecedented crises.

After the epidemic, all industries have been greatly affected. Many small and medium-sized enterprises have closed down, closed their businesses, and even went bankrupt, and their business operations are facing unprecedented crises. However, crisis is always the same as and the same as . There is a chance when there is danger. When others are panic, opportunities and futures are slowly unfolding before our eyes.

After this epidemic, people's original work and lifestyle have changed, and demand has changed, and new market opportunities will arise. During this time, the uncle communicated with some friends who are senior executives and bosses around him and summarized the six money-making industries that may break out after the epidemic. Today I will share them with you.

1
The epidemic, the catalyst for the medical and health industry

In order to fight the epidemic, the demand for protective supplies that are necessary for daily life has greatly increased. thermometer , masks, hand alcohol, air disinfection machines... are all indispensable. There are even new connotations of "three major items" (mask, disinfectant, thermometer) .

There is business opportunity when there is demand. Medical supplies will not only be now, but will also be a big gap in the future.

A friend who made masks did some calculations for the uncle:

In 2018, China's total mask production capacity was 4.54 billion, with a daily output of 20-25 million. What about the current epidemic era? It is estimated that the country has a population of 1.4 billion, and 1.1 billion people stay at home and don’t go out, only 300 million people go out once a day, which adds more than 200 million production demand every day.

In addition, during the epidemic, major Internet medical companies have also played a positive role in meeting the people's medical needs, avoiding gatherings, and ensuring safe medical treatment.

have formed medical closed loops: epidemic map, online free medical consultation, telemedicine, medical purchase, and scientific rumors refutation.

JD Health , provides free online consultation and psychological counseling hotline services; Dingxiang Doctor , launches epidemic maps and real-time broadcasts, and launches free free medical consultations; Ali Health , joins Alipay , launches online free medical consultation services and "epidemic prevention elf" robots to help enterprises push and prevent and control epidemic messages...

At the same time, various online retail platforms also orderly conduct sales arrangements for medical supplies such as masks, over-the-counter drugs, and other products, and provide sales arrangements and delivery services for appointment sales, group purchases, live broadcasts, etc. For example: Dingdang Express Pharmaceutical , JD.com, Alibaba Health, Suning , etc.

This epidemic has made Internet medical industry once again become the focus of the market and is the "catalyst" for the outbreak of Internet medical care. The medical industry will usher in a period of historical opportunity, just as the SARS in 2003 gave birth to Alibaba Taobao.

2
The epidemic has injected a shot of a heart-warming shot into the gaming industry

The outbreak of the epidemic has brought challenges to the real economy. Face-to-face social interaction is already unattainable, and everyone is looking for new ways to entertain online entertainment and social interaction. As a result, more and more people started playing games.

The Spring Festival of the epidemic just occurred, the number of people staying at home surged.

"Honor of Kings" circulated more than 2 billion on the New Year's Day, breaking the previous single-day and single-week records; "Peace Elite" collapsed due to too many players; various chess and card games and casual games entered the top of the free list; WeChat mini-games hidden in WeChat have returned to the public's vision, and the " Jump " game has derived various versions; Nintendo Switch series sales have skyrocketed, surpassing any video game console...

These are enough to see that the epidemic has strongly promoted the development of the game. At present, it seems that the epidemic will continue and offline entertainment activities will be restricted. Therefore, the rapid development of the game industry is inevitable. It is also predicted that the revenue of the electronic game market will reach US$196 billion in 2022.

The epidemic has injected a shot of a heart-warming shot into the gaming industry, attracting more and more people to join the game.

3
Paid video industry, meeting demand is the king

In recent years, offline cinemas have suffered a huge blow. During the days when cinemas are shut down, the video platform has entered the public's vision and assumed the spiritual pillar of everyone.

In the early stage of the epidemic, facing the sudden "ultra-long holiday", people's demand for content to relieve mental stress has increased. Both long and short videos exploded.

"囧妈 " was launched on the video platform. Within three days, the total online viewing volume exceeded 600 million, and the total number of viewers was 180 million. Hot search topics such as #iQiyi collapsed##Korean drama TV collapsed#, #B live broadcast collapsed#, and #Xiaowu TV collapsed#, which caused heated discussion. After the movie " Big Winner " was launched on the online platform, the total number of views exceeded 98 million in three days, and the total number of views exceeded 1.37 billion...

In addition to film and television works, video content topics such as food production and staying at home are also widely disseminated.

According to statistics, in the early stage of the epidemic, iQiyi, Tencent video, and Douyin short videos ranked among the top three in the video platform. The number of paid members such as iQiyi and Youku has also increased.

visible, film and television works, if you want to win traffic, don’t look at what your content is. The content is the kingly way to meet the needs of the current audience.

4
epidemic traffic has promoted the outbreak of the Internet celebrity economy

still remember that during the epidemic just now, the number and frequency of short videos of friends around the uncle increased exponentially every day.

In late January that year, the average daily usage time of Kuaishou and Douyin users in five days increased by nearly 100 million hours compared with before the holiday; in the past month, the number of downloads exceeded 6.97 million and 5.32 million respectively, and the highest daily values ​​exceeded 470,000 and 280,000 respectively.

, driven by huge traffic, has exploded many internet celebrity IPs, such as Lao Liang Story Club, Zhang, Lao Luo , "4 National Agent ", and the recently popular Liu Genghong .

Lao Luo sold 130 million yuan that night. Liu Genghong insisted on live fitness during the epidemic in Shanghai, and his fans increased by 11 million in three days. As of late April, the cumulative number of viewers of the live broadcast exceeded 100 million, and the maximum number of live broadcasts in a single game reached 44.76 million, setting the latest record of Douyin live broadcast in 2022.

The rise of these people is more or less inseparable from the promotion of factors such as the epidemic, isolation, and staying at home.

However, these factors promote not only entertainment interactive content, but also add many popular science and service content during the epidemic, and stories about different groups of people being affected by the epidemic. These have won a lot of traffic and resonated with everyone.

For example, now many national official news organizations have accounts, People's Daily and CCTV News, with a total of over 100 million fans; there are also many official "spokes" such as Lao Chen, who promotes the national anti-fraud APP...

Faced with the outbreak and normalization of the epidemic, everyone is deeply trapped in huge uncertainties, and generally has a strong demand for authoritative information to ensure their sense of security.

In the future, I believe that the user growth brought by short video platforms can bring greater room for growth to "Internet celebrities" in more fields.

5
transformation is inseparable from the enterprise consulting service industry

Faced with the major challenges of uncertain epidemic, Chinese enterprises are striving to pursue the integrated development of innovation, digitalization, networking and intelligence.

Manufacturers represented by Midea, Huawei and GAC have steadily improved in digitalization; traditional home furnishing industries such as real estate and home appliances have also bid farewell to the past era of rapid growth and accelerated technological transformation.

The so-called "no traditional enterprises have been left after the epidemic". Traditional enterprises are looking for opportunities for online, digital and Internet transformation, but it is difficult for them to find methods and systems that can be copied.

At this time, the demand for management consulting by domestic enterprises has grown rapidly, and the enterprise consulting service industry has become a new hot spot.

For example, in the fields of enterprise soft power and risk resistance, new service categories such as corporate culture services and corporate insurance will be produced; real estate companies hope to make investment research more accurate through data and intelligent technology, and can reduce their dependence on people's intuition and experience; the steel industry hopes to connect the steel formula process more with information in the market and sales links, so as to produce products that are more in line with market demand and higher profits.

These are all inseparable from the help of the corporate consulting service industry.

In the future, the development space of the domestic enterprise consulting service industry will be very broad.

6
Online office software industry ushers in a highlight moment

Now, home office has become the norm, and at the same time, this has made remote office tools usher in a highlight moment.

Recalling the early stages of the epidemic, tens of millions of enterprises and nearly 200 million people across the country worked from home. At 9 a.m., the Dingding video conferencing function ushered in a historical traffic peak, causing short-term flow limit on the Internet; millions of enterprises across the country use to work online on WeChat , and the number of visits to the morning meeting function surged, resulting in short-term flow limit.

1 downloads are also more intuitive data proof:

DingTalk on February 10, 2020, with an average daily downloads of 5.939 million; on February 3, 2020, with an average daily downloads of 1.8462 million; on February 10, 2020, with an average daily downloads of 41,900...

In addition to helping enterprises to work remotely, remote office tools also empower school education.

DingTalk not only helps 10 million companies provide efficient homework guides, but also cooperates with more than 220 education bureaus in 20 provinces to enable 20,000 schools and 12 million students to teach at home through DingTalk.

The epidemic has also accelerated the development of collaborative office software in China. More instant messaging tools, collaborative document tools, cloud disks, online conference tools... will also explode, and behind each application is a huge market.

In fact, even if there is no boost to the epidemic in this special period, with the continuous development of the technology era, the online office model will appear in other forms, so this industry will inevitably be a trend in the future.

Finally, I want to say

The epidemic has given us a deep enough lesson, it is time to make changes. Zhang Ruimin said: "There are no successful companies, only companies of the times." Actively embrace the uncertainty of the world and allow companies to have "anti-fragility ability".

Don't waste this epidemic in vain, just like the Russian writer Dostoevsky said: "I am only worried about one thing, I am afraid that I am not worthy of the suffering we have suffered." If the suffering and sin we have suffered cannot help us grow, then we are really not worthy of the suffering we have suffered. I would like to share with you.

Author profile : Mr.K, headline account "Technical Leadership" Author, from an ordinary programmer to a technical executive of a unicorn company. He has published many best-selling books and has been a CTO in many major factories. Share: topics such as industry trends, workplace experience, team management, business knowledge, etc.

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