(Picture from: Apple official website)
Judging from the current situation, the sales of iPhone 14 are almost unable to make a comeback, especially in the frequent occurrence of iOS 16 vulnerabilities, many consumers who originally had the desire to change the phone decided to wait and see for a while. In the latest news, Apple has abandoned its original production increase plan and reduced the production of the basic iPhone 14 while the total shipment volume remains unchanged. Only in this way can we ensure a balance between supply and demand. Of course, the basic model of the iPhone 14 series is not without a chance. After all, the iPhone 14 Plus has not yet been launched. Perhaps as industry insiders predicted earlier, the new model has become a global hit.
(Picture from: Apple official website)
In fact, the performance of consumer electronics market this year was not as expected, and almost all hopes are placed on the popularity of the iPhone 14 series, but it is regrettable that Apple has not faced such market demand. But from the perspective of Apple , the basic model of the iPhone 14 series is unsold, and maybe it is already under the plan. Since iPhone 12, Apple seems to have completely grasped the psychology of consumers. Through the marketing strategy of "small upgrades without price increases" and "big discounts in shopping festivals", it has built the basic models of the first two generations of iPhones into unprecedented hits. Perhaps Apple also understands that such a strategy cannot continue to play. Only the high-end models of will be the main model of the iPhone 14 series, and even the next generation of iPhones.
(Picture from: Apple official website)
But I have to say that Apple has adopted a new marketing plan for the first time and does not seem to have achieved much success. According to the analysis of investment bank Jefferies , the sales volume of this generation of iPhone was 11% lower than that of the previous generation in the first three days of its launch, with a total sales volume of 987,000 units. This sales situation can be said to be the worst performance of Apple in recent years. According to industry insiders' analysis, Apple will continue to use this strategy. will further segment the basic model with high-end model, including the iPhone 15 Ultra disclosed two days ago and . In this way, users of the basic model may cancel the idea of replacing new phones every year. In order to increase overall profits, the price increase of high-end models is also in line with expectations. Overall, such a strategy is extremely unfriendly to consumers.
(cover image from: Apple official website)
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