In October 2020, high-fidelity trendy audio brand JBL officially announced that global trendy music idol Bebe Rexha has become the global brand ambassador. As an independent creative music idol with both appearance and talent, Bebe Rexha will join JBL to launch a new immersive music experience. At the upcoming 2021 JBL Music Festival, Bebe Rexha will debut as a brand new identity, once again bringing a heart-shaking trendy music feast to music lovers around the world.
pursues music dreams, Bebe and JBL "come together" music passion
As a hot new generation of trend music idols in the global trend music scene, Bebe Rexha has been nominated for the Grammy Best Singer and Creator with his unique voice and unique creative talent, and has created and sung "Meant to Be (feat. Florida Georgia Line)" and has ranked first on the Billboard chart for 50 consecutive weeks.
Bebe Rexha was an independent songwriter before becoming a singer. As one of the youngest winners of the NARAS Best Teen Composition Award, the talented Bebe has created many hits. Among them, "Monster", created for Eminem and Rihanna, has been certified 6 times the platinum level by RIAA (American Records Society).
The musical dream and super high recognition sound that never gave up finally brought this music treasure girl to the public. As of now, Bebe Rexha has accumulated sales of singles of more than 12 million and global traffic exceeds 10 billion.
As a high-fidelity and trendy audio brand, JBL has always been using the brand concept of trend, vitality and innocent, constantly interpreting the musical style and interpreting the connotation of contemporary trends. The same music pursuit, let Bebe Rexha and JBL work together. "At last year at the JBL Music Festival in Las Vegas, I felt that JBL was as passionate as I was committed to enhancing the music experience," said Bebe Rexha. "JBL's headphones and speaker products bring good voices that intoxicate fans around the world, and it allows my fans to enjoy my songs anytime and anywhere."
dares to make breakthroughs and is unique and charming, becoming the ideal candidate for the JBL brand
As a creative musician, Bebe's music forms are diverse, from R&B to alternative rock and even country music, all of which are involved. Being good at capturing emotions and expressing inspiration from life in music is very likely to resonate. Bebe is also very popular on social media for her unique musical charm and affinity. Bebe's YouTube has more than 2.6 billion views and is broadcasted by billions of listeners around the world, making it a "traffic harvester".
"Bebe is enthusiastic and willing to contribute, and her close interaction with her fans makes her an ideal candidate for the JBL brand," said Ralph Santana, Chief Marketing Officer of Harman. "I am very happy that she has joined us as a new member of the JBL team and looks forward to future cooperation." The addition of
Bebe Rexha has further expanded the influence of JBL brand ambassadors in the music field. Quincy Jones, the most nominated musician and producer in Grammy history, Arminvan Buuren, world-renowned DJ and producer, Indian music tycoon A.R. Rahman, global pianist and philanthropist Lang Lang, etc., JBL brand ambassador list music stars gathered in the music industry.
In addition to the music field, JBL brand ambassadors cross sports and entertainment circles, with a strong lineup; 2017 American League Rookie of the Year and MLB star Aaron Judge, as well as NBA stars Giannis Antetokounmpo, Andre Drummond, Zach LaVine, etc. are all on the list. In addition, JBL is also the official audio equipment partner of the American Academy of Recording and the official headset provider of the gaming organization 100 Thieves.
In the future, music creation idol Bebe Rexha will work closely with JBL to create more trendy music that is popular with the hearts of young people around the world who love music and pursue their dreams. JBL will also continue to innovate, and continue to explore new trendy music with music lovers and professionals with a richer, more delicate, surging and shocking sound experience.
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