Recently, Jiaonai launched a zero-carbon Tens modal underwear in a Taobao store. He claimed that every time he bought this pair of underwear, he reduced carbon dioxide emissions by 15.97% compared to buying an ordinary modal underwear.

Recently, Jiaonai launched a zero-carbon -day silk modal underwear in a Taobao store. He claimed that every time he bought this pair of underwear, he reduced the carbon dioxide emissions of by 15.97% compared to buying an ordinary modal underwear. It is reported that This product has carbon footprint certification from packaging to product. product raw materials come from the Tiansi brand under Austria Ranjing Group. It is the world's first carbon neutral fiber certified by the German environmental protection organization Climate Partner. It is environmentally friendly and biodegradable and can replace the polyester fiber for mainstream clothing.

Banana store screenshot

How much strength can the " carbon neutral " of a pair of underwear contribute to the global temperature change? Not much, only 0.3599kg of carbon dioxide emissions can be reduced. But how many people know that clothing and textile industry is the second largest polluting industry in the world after the oil industry.

United Nations data shows that the total carbon emissions of the clothing industry account for 10% of global carbon emissions, and the carbon emissions of producing only a pair of jeans reached 33.4 kg. People consume more than 62 million tons of clothing every year, and more than 26 million tons of old clothes are thrown away every year in my country alone. Forecasts show that by the time the world population grows to 8.5 billion by 2030, the carbon emissions of the clothing and textile industry may exceed the oil industry and become the largest source of carbon emissions. Therefore, the green and low-carbon transformation of the textile and clothing industry is imminent, and "carbon neutral" clothing will become the mainstream in the future.

Picture source: Xiaozhu CHIC Magazine

Vivienne Westwood 2022 Spring and Summer Series

Currently, the raw materials for clothing manufacturing on the market are mainly polyester fiber, also called polyester , which is a synthetic fiber produced by fossil combustion. Not only will the production process produce a large amount of carbon dioxide, but its natural degradation is also very time-consuming and can reach a hundred years. The treatment of old clothes is generally done by landfill and incineration. It not only pollutes the atmosphere, but also erodes the soil and water, thereby causing large-scale water pollution.

In addition, due to the inventory backlog caused by overcapacity, about 150 billion pieces of clothing are abandoned every year around the world. There are also various fast-moving consumer goods that have "popular" time-consuming efficiency, and the carbon emissions generated are 400 times more than ordinary ones. Behind the haute couture and gorgeous clothing is a fatal blow to global warming temperatures. Not only that, it also causes waste of resources. According to incomplete statistics, the clothing industry consumes 93 billion cubic meters of water every year, and this water can meet the consumption needs of 5 million people.

No matter from which perspective, the clothing industry must take action to save energy and reduce carbon, and green transformation in green. With the proposal of the "dual carbon" strategic goal, domestic recognition of "sustainable fashion" has gradually increased, and the test of "carbon neutral" clothing has gradually increased.

2021, WWF World Nature Foundation and ELLE World Fashion Garden co-sponsored the Innovation Sustainability Forum

Donghua University Shanghai International Fashion Creativity School Dean Li Jun once said at the forum: The development of sustainable fashion is the responsibility that the fashion industry should bear. "Behind culture, fashion is a civilization, representing the level of civilization of society and the level of civilization of dressers. When our party and country are all proposing the goal of building a dual-carbon and building an ecological society, sustainable fashion is a civilization update and iteration in the fashion industry."

In June 2021, X-stroke launched a new environmentally friendly new product - polylactic acid T-shirt, and said that polylactic acid products will be launched in the single-quarter market in 2030 for more than one million pieces. Made of polylactic acid fiber , it is a fiber that is fermented and extracted from corn, straw and other crops containing starch, and then spinned, and can naturally degrade.

In the same month, Peacebird held a press conference on "China Brand Carbon Neutralization·Accelerating Action", and released the Xinjiang cotton actual carbon footprint product.

html In November, Sema released a limited edition of "C25" low-carbon green concept products. The main sweatshirts and jeans are made of green and environmentally friendly materials or a certain proportion of zero-carbon fiber. shows carbon emission reduction effects and carbon footprint logos on product , and promises to achieve zero-carbon operations by 2060.

Watsons also cooperates with Climate Partner to donate part of the revenue to the carbon emission reduction plan for each perpetual product sold by Watsons, with the goal of offsetting 2,250 tons of carbon dioxide emissions.

Semir C25 limited low-carbon jeans

The "sustainable fashion" in Western developed countries awakened earlier. When the country began to act consciously, developed countries had begun to put "climate labels" or "carbon labels" on their products, allowing consumers to trace the origin and view the carbon footprints of different production links. in the country, carbon label and carbon footprint certification are still blank, and there is a lack of national unified standards.

France plans to implement a "climate label" next year, that is, every piece of clothing sold needs to have a "label detailing its impact on the climate". It is expected that by 2026, other countries in the EU will also issue similar regulations one after another. According to relevant reports, currently has more than 27,000 products around the world with carbon labels, and more than 12 countries or regions around the world have legislation requiring their companies to implement a carbon label system.

In this regard, Executive Secretary-General of the China Electronic Energy Saving Technology Association and Secretary-General of the China Carbon Label Industry Innovation Alliance Li Peng once publicly stated: "Carbon labels are a very flexible communication mechanism. With the help of carbon labels, can directly affect consumer decision-making. It is a key link in promoting the realization of green consumption ."

Image source: Internet

In the previous article "Looking at the Road to Carbon Neutrality of Food from the "Ice Cream Assassin" Zhong Xuegao" (click on the text to jump to read), the editor mentioned the concepts of "carbon labels" and "carbon footprint", and also analyzed the current development status in China. I will not repeat it here.

Like the food industry, the carbon footprint certification of the clothing industry is mainly based on international standards and local national standards. On the one hand, it is because of the setting of " carbon tariff ". Producer companies need to meet the requirements of international standards. Although there are certification standards in China, they are not recognized by the industry and the industry is not unified, so how can they be recognized internationally? On the other hand, it is the difficulty of certification of carbon footprint in the clothing industry. The clothing industry has a long process cycle, with carbon emissions in all production links ranging from R&D-production-procurement-consumption, data calculation and verification are difficult, and carbon neutrality certification is complex and difficult.

or above all hinder the "carbon neutrality" progress of the clothing and textile industry to a certain extent. It can be seen that the transformation of green and low-carbon is easy to say verbally, but it is too difficult to actually operate. plus economic factors such as technology and raw material costs, as well as consumers' acceptance of green consumption, the difficulty of achieving "carbon neutrality" in clothing in the same industrial field is even more difficult. For this reason, everyone is responsible for green consumption!