Elegant, calm, calm, and confident. On January 7, 2018, in the warm city of Shenzhen, Zhao Yinghua, President of Dongxu Hongji, accepted collective interviews from more than a dozen media outlets in Shenzhen at his company.
On the scene, Mr. Zhao Yinghua used his usual style of doing things to paint a blueprint for Dongxu Hongji's reality and future to the media. Whether it is planning or winning a thousand miles, Lao Fu felt Dongxu Hongji's firm will.
"Under the background of the new era, Dongxu Hongji does not pursue big things, but only cares about quality. We will be market-oriented and product-oriented, and strive to achieve a corporate development goal of 50 billion in the next three years." Zhao Yinghua spoke firmly and powerfully and resoundingly.
50 billion, this goal is quite large in Lao Fu's opinion. If it is ranked by Chinese real estate companies in 2017, it will be enough to be among the top 50. But in Zhao Yinghua's eyes, 50 billion is not a problem. The real problem is how to build Dongxu Hongji's sustainable development model and make works that are worthy of the times.
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talks about development strategies,
doubled its performance, targeting 50 billion
00 At the beginning of the topic, Zhao Yinghua proudly introduced the achievements made by the company, "In recent years, Dongxu Hongji has successfully been in Shenzhen, Huizhou , Dongguan , Zhongshan , Foshan , Xi'an and more than 30 projects have been laid out, and their profits have doubled year by year, from 2 billion to 5 billion, from 5 billion to 10 billion. "
" At present, projects such as Huizhou Honghai Bay, Foshan Jinzi Square, Xi'an Bao'an Ziyun, Dongguan Shanshui Jiufeng, Zhongshan Golden Years, and Shenzhen MR.91 Mansion have become Dongxu Hongji's business cards and have won a place in the fiercely competitive real estate market. "
Why did Dongxu Hongji achieve such a beautiful result in a short period of time? Zhao Yinghua summarized it for three reasons: "First, it is in the new era of booming development of the real estate industry, and we can be regarded as being at the forefront of the times. Second, we have a team with good quality and excellent performance. Third, it is based on the pursuit of excellence in product quality."
Zhao Yinghua said; "We are a small and beautiful company. We do not compare scale and speed. We emphasize quality and pursue efficiency. We have always actively responded to the government's call and made good products that comply with policies and are close to life. Our goal in the next three years is to strive to move from 10 billion to 50 billion."
50 billion is not a small number, but Zhao Yinghua is confident. In his opinion, everything is based on in-depth analysis of the market and a high level of trust in his own products and team.
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talk about products,
is aware of them, treating products as works
While achieving good sales results, many of Dongxu Hongji's projects have also become highlights of the region. Most of the products are widely praised and praised by property buyers in their areas.
"I was born in engineering design and strive for excellence in product quality. Even if it is a one-centimeter design, you must carefully consider it and never be careless. This may be what people call craftsmanship." Zhao Yinghua said.
"I have a natural judgment standard for products. Simply put, this standard is to treat the product as a work. In addition to meeting the high standards of product quality, it also pursues the humanization and comfort of the product."
"So our products on the market will not become the highest price because of the pursuit of quality. We must not only control quality, but also control the price. To put it bluntly, we must be a good house that ordinary people can afford."
When it comes to products, Zhao Yinghua knows it as much as possible. "Our products have six major series, including the 'Oak Series', 'Nianhua Series', 'Landscape Series', 'City Series', 'Mansion Series', and 'Guizhou Series'. The products are diverse and the grades are different. There are the series of customers in urgent need, the improvement series, and the regional villa series. No matter what kind of products, they are first-class in quality."
It is reported that Huizhou Honghai Bay developed by Dongxu Hongji won the "2017 12th Golden Pan Award South China Competition Area Best Tourism Resort Award". Especially the Shenzhen MR.91 Mansion launched at the end of last year has become a model work of pure residential buildings for small urban centers that has attracted much attention in the second half of the year.
Zhao Yinghua believes, "Because this project is small in scale and is located in the core area of Shenzhen's urban center, how can it reflect the value of this project and make more home buyers afford the house in this area? The company has made many modifications to the design plan, and finally fixed the product into a delicate mansion suitable for young people to live in. Practice has proved that our positioning is very successful!"
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says layout,
is rooted in Shenzhen, and is optimistic about the second- and third-tier cities
0 now has entered the Guangdong-Hong Kong-Macao Greater Bay Area era. In this regard, Dongxu Hongji has long recognized the huge future development potential of the Greater Bay Area, and has begun to layout second- and third-tier cities in the Greater Bay Area. Currently, projects have been launched or will be launched in Huizhou, Dongguan, Zhongshan, Foshan, , Shunde and other places.
Zhao Yinghua is very proud of this. He said: "Most of Dongxu Hongji's projects are in second- and third-tier cities. We are not blindly investing, but are choices made after careful research. I think these cities are very cute. First, the total economic output of these cities is good, second, the population flow is increasing, and third, the development space and opportunities are relatively large."
With the accelerated planning and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the great connectivity of urban rail transit around the Pearl River Delta, 11 cities in the Greater Bay Area will gradually move towards great integration, realize interconnection in the fields of economy, culture, people's livelihood, and grow into a world-class Greater Bay Area that is comparable to the world's height.
"Most of our profits come from these second- and third-tier cities, so in the future we will continue to lay out and deepen these lovely cities with the east wind of the Guangdong-Hong Kong-Macao Greater Bay Area, and contribute the strength of a responsible developer to urban development!" Zhao Yinghua said.
"Of course, we will also pay attention to the central city." Zhao Yinghua said, "We will continue to respond to the spirit of 'houses for living, not speculation', take root in Shenzhen, and continue to deepen, explore and build good works suitable for our Dongxu Hongji in Shenzhen."
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日本—
日本350 billion target is in the Greater Bay Area urban agglomeration
of course, with the continuous strengthening of industry concentration and the continuous scarcity of Shenzhen's land supply, it is not easy to gain a foothold in Shenzhen and obtain land development. In response to this, Dongxu Hongji has long been in mind and remains in shock.
Zhao Yinghua said confidently: "We must be determined to do it in Shenzhen. The same saying goes, "Don't pursue big things and only care about products." If you want to do it, you will do fine products. And you will also take care of the comprehensive market and make a difference in industry. The industrial transformation projects we want to do are not only sales, but also operations. Dongxuhong basically works in the industry and has natural advantages."
Zhao Yinghua revealed: "Recently, we have also been doing several old renovation and shantytown renovation projects. Once these projects are completed, they will inevitably become models of industrial transformation projects. As for the The long-term rental apartment market will also be one of the important options for our development. "
Finally, in front of many media, Zhao Yinghua said affectionately, "Dongxu Hongji has come step by step, and it is not easy to achieve today's achievements. Looking forward to the future, we will take Shenzhen as the center and the cities around Shenzhen as the fulcrum to continuously improve the height of corporate development."
"Our 50 billion goal is in the urban cluster of the Guangdong-Hong Kong-Macao Greater Bay Area!" Zhao Yinghua said confidently, and a trace of imperceptible light flashed in his eyes. Lao Fu noticed that after more than two hours of interview, Mr. Zhao had clear thinking, firm self-confidence, and showed a leader's strong aura and temperament.
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