As the first new product to be unveiled at this year's Apple fall conference, the new generation of Apple Watch did not disappoint everyone - they could make phone calls independently.

The third generation of Apple watch. Visual China Picture

As the first new product to be unveiled at this year's Apple autumn conference, the new generation of Apple Watch did not disappoint everyone - they can make calls independently.

In the early morning of September 13, Beijing time, Jeff Williams, chief operating officer of Apple Watch, released the third generation of Apple Watch at Apple's 2017 press conference. This version of Apple Watch will add built-in network function (cellular) for the first time.

This means that people can use Apple Watch to make calls, send messages, listen to music, and chat with Siri directly. In addition, the Apple Watch's address book can be synchronized with the iPhone, in other words, you can still contact the outside world even if you don't bring a mobile phone.

Jeff Williams pointed out that the biggest challenge is to add cells. The surface of the Apple Watch is relatively small. If it is not done well, the watch will become larger and larger, and people don’t like to use it. Therefore, engineers showed their creativity. For example, the Apple Watch did not see the antenna because the surface is actually an antenna, and the electronic SIM card suitable for the Apple Watch will also be very small in size.

Jeff Williams also showed off using the Apple Watch to make calls via video link on the spot. As you can see in the video, the built-in microphone of the new Apple Watch has a very sharp audio effect, allowing clear calls even during exercise. In terms of function, the third-generation Apple Watch has become the first series to make sound. According to Jeff Williams, in the future, users can directly use the latest music software on the Apple Watch to listen to 40 million songs, and can also send commands to find music through Siri.

In addition, the Wi-Fi chip of the third-generation Apple Watch will be 85% faster and also supports Bluetooth. In terms of the choice of straps, in addition to pink, silver and black, there are more straps to be launched, and they have launched cooperative models with brands such as Nike and Hermes . In terms of price, the third-generation Apple Watch regular version is priced at $329, and the cellular data function is priced at $399. This time, the Chinese market is on the Apple Watch's first list.

According to reports, in the past year, Apple Watch has become the world's number one smartwatch . Apple CEO Tim Cook said that last year, Apple Watch sales rose by 50%, customer satisfaction exceeded 97%, and became the largest watch with the world's largest market share (note, not just smartwatches).