Author / After Mingyuefan entertainment industry giant Disney officially announced that its streaming media platform Disney+ will be officially launched on November 12 this year, technology industry giant Apple also announced at this year's fall new product launch conference that

Author / Mingyuefan

Entertainment industry giant Disney officially announced that its streaming platform Disney+ will be officially launched on November 12 this year, and technology industry giant Apple also announced at this year's fall new product launch conference that its streaming service Apple TV+ will be launched globally on November 1 this year.

In terms of original series content, there are 32 known development works on Apple TV+, including four opening dramas that will be launched on November 1st, including "Morning Storm", "Seeing", "For All Mankind" and "Dickinson", as well as scheduled dramas including "Magic Story", "The Thief of Time", "The Truth That Never", "Little America", "Base", "The Supernatural Maid".

Disney+14 known development works include "Youth Song and Dance", "Miss and the Homeless", and "Mandalorian", as well as the prequel series including " Wanda Vision ", "Loki", " Hulk ", "Love You, Simon", "Star Wars Legend: Rogue One" prequel series, etc.

Apple TV +: 32 self-made dramas subscription price 35.4 yuan/month

According to the information of Apple's autumn new product launch conference on September 11, Apple TV+ will be launched in more than 100 countries and regions around the world on November 1.

Ordinary users can try it for a free week, and they will need to pay for subscription after one week. The subscription fee in the United States is US$4.99/month, equivalent to about RMB 35.4/month; the subscription fee in the Indian region is Rs 99/month, equivalent to about RMB 10/month.

Users who have purchased the latest hardware devices such as i Phone, i Pad, Apple TV, Mac or i Pod touch can enjoy a full year of free Apple TV+ subscription service.

As of now, in the 32 known dramas, real-life adaptations, best-selling novel adaptations, remakes and derivative works account for 14, accounting for more than 43%.

​Four open dramas, the light comedy "The Morning Show" focused on the news industry is co-starred by Reich Witherspoon and Jennifer Aniston . It starts with a morning news program, telling the complex relationship between men and women in the news industry, workplace competition, and things that people dare not talk about in public. The show has received two seasons of reservation, with 10 episodes per season, and the first season will be launched on November 1.

"Morning Storm" heroine Jennifer Aniston and Reich Witherspoon

​The science fiction epic drama "See" is starring "Sea King" Jason Momoa and directed by "The Hunger Games" director Francis Lawrence . It tells the story of the future hundreds of years later, where viruses rage, almost all human beings blind, and a pair of vision-friendly twins were born. Their father went to war with the queen to protect their children and tribes. The drama has 8 episodes in total and will be launched on November 1st.

​The space science fiction drama "For All Mankind" starring Joel Kinnerman . The background is set during the Cold War period, but it fictionalizes the history of the Soviet Union leading the United States on the moon, telling the story of the United States committing everything to the space race after its failure and trying every means to surpass the Soviet Union. The drama has 10 episodes in total and will be launched on November 1.

space science fiction drama "For All Mankind"

​A total of 6 works adapted from real people and stories, including "Dickinson", "Little America", "It's My Honor to Have This Friend", "Home Before Dark", "Steping Up" and "Captain Marvel" Brie Larson .

biographical comedy "Dickinson" starring Hayley Steinfield . It tells the story of Dickinson, one of the pioneers of modernist poetry in the 20th century. The show is one of the earliest TV projects signed by Apple, with a total of 10 episodes, each episode of 30 minutes, and will be launched on November 1.

"Dickinson" Stills

​ "Little America" ​​related to American immigration culture is directed by Kumer Nanjiani, born in Pakistan and a member of the American immigrant. The creative material comes from real stories in "Epic" magazine, mainly telling stories of struggles related to immigration.

emotional inspirational drama "My Glory Was I Had Such Friends" is adapted from Amy Silverstein's memoir "My Glory Was I Had Such Friends", which tells the encouragement and warmth given by the protagonist when he was waiting for the second heart transplant.

suspense drama "Home Before Dark" is directed by Chinese director Zhu Haowei . It is adapted from the true story of Hilde Lysiak, a children's reporter who founded a physical newspaper at the age of 8, reporting on the murder case in the town. 10 episodes have been scheduled.

sports drama "Swagger" ("Swagger") is produced by NBA superstar Kevin Durant . It is adapted from Kevin Durant's youth basketball experience. It tells the story of players who wander between dreams and ambitions, opportunities and corruption, as well as their families and coaches.

"Captain Marvel" Brie Larson's unnamed drama is based on the life experience of a female CIA undercover agent, telling the story of a young woman in the CIA.

is adapted from the novel, including "Tell the Truth", "The Truth That Never", " Galaxy Empire : Base", "Lissa's Story", "Pinball Game", "Xiang Talan", and "You Want, I Say".

thriller crime drama "Are You Sleeping" is adapted from the novel of the same name published by Katherine Barber in 2017. It tells the story of a female journalist trying to use her blog to uncover the truth about a murder 10 years ago.

suspense crime drama "The Truth That Never" ("Defending Jacob") starring "Captain America" ​​Kers Evans. It is adapted from William Landay's novel of the same name. It tells the story of an assistant district attorney investigating a 14-year-old boy's murder and discovering that the suspect is his son.

space science fiction drama "The Galaxy Empire: Base" ("Foundation") is adapted from the first part of the science fiction novel "The Galaxy Empire" series published by Isaac Asimov in 1. It tells the story of a 32-year-old young scientist in the Galaxy Empire 100,000 years later using mathematical formulas to deduce the future of all mankind.

​The romantic thriller "Lisey'Story" ("Lisey'Story") is adapted from Stephen King , a novel of the same name published in 2006. It is starring Julian Moore, the Oscar Best Actress, Cannes Best Actress, Berlin Best Actress, and Venetian Best Actress Grand Slam winner. It tells the story of a well-known writer's wife who gradually realized the unknown dark side of her marriage two years after her husband passed away.

Korean drama "Pachinko" ("Pachinko") is adapted from the novel of the same name by Korean writer Lee Myung-jin. It tells the hopes and dreams of four generations of a poor Korean immigrant family, and discusses life issues such as identity, hometown and sense of belonging. The original novel is in Japan, and the drama version may set the background in the United States.

Action crime drama "Shantaram" is adapted from a 2003 best-selling novel of the same name. It tells the story of a bank robber who escaped from prison in Australia and embarked on a journey of redemption.

comedy "You Think It, I'll Say It" is adapted from the collection of short stories by Curtis Hidenfeld, with a total of 10 episodes and a single episode of 30 minutes.

The sci-fi comedy "Time Bandits" is remake from the 1981 fantasy comedy movie of the same name. It tells the story of a British teenager crossing a time hole and embarking on a historical adventure in ancient Greece, the Middle Ages, the Napoleonian era and the 20th century under the leadership of six dwarves.

1981 movie "The Thieves" stills

​The musical comedy "Little Voice" starring female singer Barelles. The title of the play comes from Barelles' first album of the same name, and is called a love letter to New York.

The black music story drama "Vital Sings" is starring hip-hop legend Dr.Dre, and the whole play will be filled with violence and pornography.

thriller adventure drama "Amazing Stories" is the third season of the series of the same name written and produced by Spielberg in 1985. Spielberg continues to serve as a producer and continues to tell a series of magical stories containing elements of science fiction, horror and humor.

psychological thriller "The Supernatural Maid" (Servant) is directed by M Knight Shamalan , director of "The Sixth Sense" and "The Elf Mouse" and is expected to be broadcast in 2020; the comedy "Mythic Quest" is starring 15-year-old actor Elisha Henge, telling a funny story that takes place in an video game studio.

"The Supernatural Maid" poster

​There are also science fiction drama projects directed by Simon Kimberg, director of the "X-Men" series, unnamed projects directed by Damien Chazere, director of the "Hakuki Story" and "The Bastard" ("Bastard"), starring the global warming "Losing Earth", as well as the family drama "Otis the Tractor", the horror drama "Calls", "Disruptor" and "Prehistoric" Planet, Nevelot, Dear… and other projects under development that are expected to be broadcast from 2019 to 2022.

In terms of broadcast strategy, Apple TV+ is expected to broadcast most episodes in the first week and one episode per week thereafter; a small number of episodes can be watched at one time throughout the season. Subscribers can watch without ads.

Disney +: 14 self-made dramas subscription prices are 49.4 yuan/month

According to the third quarter shareholder conference call for Disney's fiscal 2019 on August 7, Disney+ will be launched in the United States, Canada, , Netherlands, and other places on November 12; and in Australia, New Zealand and other places on November 19.

The monthly fee in the United States is US$6.99, equivalent to about RMB 49.4; the annual fee is US$69.9, equivalent to about RMB 494. Pay US$12.99 per month (equivalent to approximately RMB 92.3), and you can package and enjoy content subscription services from Disney+ and ESPN+ and hulu, which are also owned by Disney. On the first day of

launch, Disney+ will launch 7,500 episodes + TV series and TV programs, all of which are classic works produced by Disney companies. In terms of new dramas of

, there are currently 14 known homemade works, including three opening dramas that will be launched on November 12, as well as Marvel series such as "Loki", "Black Widow", " Falcon and the Winter Soldier ", "Wanda Vision", "Female Hulk", "Moonlight Knight".

​ Disney completed the acquisition of Marvel Comics and Lucasfilm in 2009 and 2012, and obtained ownership of most of Marvel's comic characters, as well as part of the copyright of the Star Wars series. Among the 14 known self-produced drama projects expected to be developed from 2019 to 2022, seven works including "Wanda Vision", "Falcon and the Winter Soldier", "Loki", "Female Hulk", " Lady Marvel ", " Hawkeye ", "Moonlight Knight" are all Marvel dramas; three works including "Mandalorian", "Obi-Wan", "Star Wars Legend: Rogue One" prequel series are all "Star Wars" spin-off dramas.

"Wanda Vision", "Falcon Winter Soldier", "Loki", "Hawkeye" and "Hawkeye" have all film actors back; "She-Hulk" will tell the story of Hulk's cousin Jennifer Walters; "Ms. Marvel" will tell the story of the first Muslim female superhero in Marvel's history; "Moon Knight" tells the story of a mercenary who died in the Egyptian desert and gained superpowers after being rescued by the Moon Goddess. It was said that the male lead will be starring Andrew Garfield, the actor 4 Amazing Spider-Man .

comic "The Hulk" image

​ "Obi-Wan" (Obi-Wan) "Mandalorian" and "Rogue One" prequels are all "Star Wars" spin-off series. "Obi-Wan" and "Star Wars: Rogue One" prequels will have the film version of actors returning to starring; "The Mandalorian" is written by "Iron Man 1-2" director Jon Favreau, telling the story of another warrior appearing in the Star Wars universe after Jang Fetter and Boba Fetter. The drama has 10 episodes, each episode is 45 minutes long, and will be launched as the opening drama on November 12.

"Mandalorian" Stills

Campus youth drama "Singing and Dance" ("High School Musical") is a spin-off drama of the same name. It is set 15 years after the first movie was released. It tells the story of horse catching in the process of Donggao students designing and rehearsing the musical "Singing and Dance". The show is documentary style, with a new song in each episode plus a track from the original movie. The drama has 10 episodes in total and will be launched as a opening drama on November 12.

drama version of "Singing and Dance" stills

​ Live CG drama "Lady and the Tramp" ("Lady and the Tramp") is remake from Disney's 1955 animated film of the same name, telling the love adventure story of a lady pet dog and a stray dog. The show will be launched as a opening show on November 12.

​There are also two known series "The Troubles of Growth" sequel and remake of the movie of the same name, "Love You, Simon", are under development.

In addition, Disney acquired 21st Century Fox in March this year. During the third quarter of fiscal year 2019 shareholder conference call, Disney CEO O Robert Eiger said that it will restart four classic series of works previously owned by Fox, including "Home Imperial", "Hidden Night at the Museum", "Little Brat Diary", and "Hidden Children's Baskets of ", and will be broadcast on Disney+. At present, the return form of these works has not been determined, and the possibility of meeting the audience in the form of a remake is not ruled out.

Who is the ultimate king?

On September 13, Apple announced that Disney CEO Robert Iger had withdrawn from Apple's board of directors. The reason behind this is generally believed to be related to the fierce competition between the two giant companies in the streaming battlefield.

​At the spring new product launch conference in March this year, Apple stated that its plan for Apple TV+ is to invest US$1 billion (equivalent to about RMB 7.075 billion) in the development of 20 homemade content, but half a year has passed, and this number has increased to US$6 billion (equivalent to about RMB 42.45 billion). The soaring budget reflects Apple's mistake in predicting the cost of video content on the one hand, and on the other hand, it reflects its determination to enter the streaming market.

Although Apple's $6 billion is a bit shabby compared to the $15 billion (equivalent to about 116.25 billion yuan) content cost budget set by Netflix in 2019, as a novice, the investment in such specifications is already quite generous. In terms of investment in the opening drama "Morning Storm", the two female star's single-person pays US$1.15 million per episode (equivalent to approximately RMB 8.1925 million per episode). Based on the 10 episodes in the first season, the investment in the drama has exceeded US$15 million (US$1.15 million × 2 people × 10 episodes = US$23 million > US$15 million). This has exceeded the cost investment of "Game of Thrones" produced by veteran TV company HBO.

As the world's second largest market capitalization company, Apple, which has been standing for 43 years, needs to develop new businesses to ensure battery life. Entering the video content market is obviously a good choice. Compared with Disney's market value of US$248.626 billion (equivalent to about RMB 192.685 billion), Apple's market value of US$988.571 billion (equivalent to about RMB 766.1425 billion) is a great advantage, but Disney is the world's largest entertainment company after all, and the accumulated advantages of film and television IP in 1993 have not yet been shaken.

, and, after ending the seven-year agreement with Netfilx, Disney has obtained the exclusive rights to broadcast many of its companies' TV and movie programs, which undoubtedly further enriched Disney+'s content reserves.

​In addition, with the advantages of 2.4 million subscribers accumulated by ESPN+ and 28 million users accumulated by Hulu, Disney launched the $12.99 package price service for Disney+, ESPN+ and Hulu, which is quite affordable compared to the cumulative price of three major platforms with a separate price of $6.99 + $5.99 + $4.99 = $17.99 (equivalent to about RMB 139.2)

According to the five-year development plan announced by Disney, in 2020, it is expected to invest US$1 billion in original content production; in early 2020, it will strive to launch Disney+ in Western Europe and Asia-Pacific; by the end of 2020, it will strive to launch Disney+ in Eastern Europe and Latin America; within two years, it will strive to promote Disney+ services to major global markets including North America, Europe, Asia-Pacific and Latin America; in five years, it will ensure that 50 original dramas will be produced each year, and the TV program reserve will be expanded to more than 10,000 episodes, and it will gain 60-90 million subscribers worldwide to achieve profit targets.

Apple is well aware of its own disadvantages in content reserve, so its initial strategy is to play at a low price, using the price advantage lower than the average subscription fee in the market to win new users. Especially for users who buy Apple's latest hardware devices, Apple TV+ is equivalent to providing free content services in the first year, which helps to cultivate new users.

At present, with each having its own advantages, it is not possible to see the outcome of this new streaming media battle. However, as an audience, I am very much looking forward to the fairy-like fight between the two giant companies in the streaming market battlefield. After all, the more fierce they fight, the more likely they are to benefit consumers. At that time, ordinary audiences will benefit the fisherman. This picture is beautiful just thinking about it.