Lu Xiuyan. (Photo source: China Review News Agency)
According to Hong Kong media, in response to the post-epidemic tourism revitalization, the Kuomintang mayor of Taichung Lu Xiuyan said that due to the impact of the new crown pneumonia epidemic in the first half of this year, Taichung tourism industry was sluggish, the epidemic slowed down, and domestic tourism rebounded in the second half of the year. Taichung City wants to seize the market, hoping to attract 1 million tourists and create a tourist output value of NT$5 billion.
According to the Hong Kong China Review News Agency, the Taichung Municipal Government held a municipal meeting on the 14th, and "Guangdong Tourism Director Lin" Xiaoqi made a special report on the topic of "The Post-epidemic Era, Taichung City Tourism Revitalization Plan". Lu Xiuyan said that according to the well-known international booking platform Expedia2020 accommodation location hot search ranking, Taichung is the only city on the list. After the epidemic is lifted, it has entered a retaliatory tourism consumption model. The city government will continue to work hard to revitalize Taichung's tourism economy.
According to statistics from the "Tourism Bureau", the number of overseas tourists in Taichung City in the first half of 2019 was about 6 million. This year, due to the impact of the new crown pneumonia epidemic, overseas tourists have dropped sharply. It is expected that the number of overseas tourists will continue to be sluggish in the second half of the year.
Lin Xiaoqi's report pointed out that in order to revitalize Taichung's tourism, the city government has adopted cross-industry marketing, heterogeneous alliances, and functional upgrading as strategies, and has launched five major plans, including expanding marketing publicity, strengthening business project cooperation, integrating online and offline sales of hotels and tourism products, promoting sightseeing buses, and improving digital marketing functions. In the second half of 2019, the number of tourists in Taichung is about 2.7 million. It is hoped that from July to the end of December this year, the number of passengers can be increased by 1 million passengers and an increase of nearly NT$5 billion in tourism output.
Lu Xiuyan said that to boost tourism, the Municipal Government Bureau should move. In addition to the "Visiting and Tourism Bureau", in order to attract people to visit Taichung, the "Transportation Bureau" has also launched sightseeing buses to connect important attractions in Taichung, so that passengers can enjoy it easily. Not only that, with the Double Ten bus policy, traveling in Taichung is only 10 yuan at most, and the most discount in Taiwan is the "Economic Development Bureau" also holds the Taichung Shopping Festival and offers various discounts. Everyone is welcome to visit Taichung.
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