The protagonist of this press conference, the iPhone 14, has two models, namely the iPhone 14 and the iPhone 14 Plus, with dimensions of 6.1 inches and 6.7 inches.

This year's Apple autumn press conference came earlier than in previous years.

The iPhone 14 series, which has been leaked for a long time and has been a hot search every day, finally unveiled its mystery at 1 a.m. Beijing time on September 8th. Many doubts that have been rippling in our hearts for a long time: what screen form, whether it uses new sensors, and what new functions it has, now there is an official answer.

In this grand technology Spring Festival Gala, in addition to the iPhone 14 series, new products such as Apple Watch Series 8, AirPods Pro 2 were also unveiled, and iOS 16 was also officially launched. This time, Apple really attracted a lot of attention.

iPhone 14/Plus

The protagonist of this press conference has two models of iPhone 14, namely iPhone 14 and iPhone 14 Plus, with dimensions of 6.1 inches and 6.7 inches.

Like iPhone 14, iPhone 14 Plus is also a notch screen solution, supporting Dolby Vision and True Tone display, with peak brightness reaching 1200 nits.

More importantly, the iPhone 14 Plus uses a super porcelain crystal panel. Officially, the super porcelain crystal panel introduces nano-scale porcelain crystals with higher hardness than most metals, making it integrated with glass.

Cook 's knife skills are still sophisticated. iPhone 14/Plus is still equipped with A15 chip, but it is still stronger than iPhone 13's A15. It can be understood as a full-blooded version. Apple obviously wants to further strengthen differentiation and increase sales of the high-end Pro series.

iPhone 14/Plus rear camera is equipped with dual cameras, and the main camera has been upgraded to the new 12-megapixel CMOS. The sensor area is increased and the aperture is increased. Single pixel is 1.9μm, and the aperture is F1.5 is increased by 49%, and a video sports mode is also added.

front camera is a 12-megapixel original deep sense F1.9 lens, which improves low-light shooting and autofocus. In order to improve photography, Apple also introduced a camera engine (Photonic Engine).

Apple said that the battery life of the iPhone 14 Plus will be the longest in iPhone history.

In addition, this iPhone 14 series also has many black technology and practical functions.

Apple also has satellite communication function similar to Huawei Mate 50 "Breaking the Sky". iPhone 14/14 Plus supports satellite SOS emergency contact. Unlike , Huawei , Apple customized a short text compression algorithm, and it only takes less than 15 seconds to send one in an empty environment. This feature was rumored in the iPhone 13 series, and finally seen in the iPhone 14 series.

iPhone 14 also supports car accident detection. This function is also available on many watches. Once a mobile phone detects a car accident, it will automatically call an alarm and send a location to the emergency contact. It is also a life-saving function.

All US versions of iPhone 14 use eSIM without physical card slots, and domestic users are likely to miss it.

iPhone 14 will be available on September 14, with a price starting from US$799 and a price starting from RMB5999 from the Bank of China. The iPhone 14 Plus will be available on October 7, starting at $899 and starting at 6999 yuan from the Bank of China.

iPhone 14 Pro/Pro Max

As the most important products of this press conference, iPhone 14 Pro and iPhone 14 Pro Max have finally been unveiled, both 6.1 inches and 6.7 inches. The biggest change in the

Pro series is the screen. Since iPhone X, Apple has been using a notch screen design, which caused quite a bit of controversy at that time. But in the latest Pro series, Apple has changed that. The front of

is no longer a hole-punch, but a long-shaped pill shape. Apple named it Dynamic Island, combining reminders, status and pills, which also reduces the bangs by 30%.

Lingdong Island is indeed a very interesting idea. It is a brand new interaction method that blurs the boundaries between hardware and software, changes in real time to display important reminders, notifications and activities, and can be flexibly expanded into various shapes, such as face ID verification, etc. Domestic mobile phone manufacturers probably want to learn from it after reading it. The Super Retina XDR display on the iPhone 14 Pro and iPhone 14 Pro Max is brighter, with a peak brightness of 2000 nits and an AOD display function. Apple has finally followed this feature that is common on Android.

As the Pro series, the iPhone 14 Pro/Pro Max naturally gave the latest A16 chip, the process was upgraded to TSMC 4nm, the number of transistors increased from 15 billion to 16 billion, and the stacking materials set a new record. The power consumption of CPU is also reduced by 20% compared to A15.

rear camera system is equipped with a 48-megapixel camera, 65% larger than the iPhone 13 Pro, and supports 24mm focal length and pixel four-in-one. The 48-megapixel wide-angle camera also offers 2x telephoto view, and the ultra-wide-angle camera has also been improved.

iPhone 14 Pro/Pro Max has four colors, graphite, white, gold and purple, with starting prices of US$999 and US$1,099 respectively, and the starting prices of the national version are RMB 7,999 and RMB 8,999 respectively.

Apple Watch Series 8

Apple Watch Series 8 adopts a narrow border design, but unfortunately, the appearance design of this generation has not changed much. The watch has a new temperature sensor that supports measuring body temperature in 5 seconds, which can be accurate to 0.1 degrees and can detect women's menstrual ovulation days.

Apple Watch Series 8 also supports car accident detection. Once a car accident is detected, it will automatically call SOS and send locations to emergency contacts. This is also a life-saving function at a critical moment. The watch can last up to 36 hours in low power mode.

Apple Watch Series 8 Aluminum alloy model is available in four colors: midnight, gold, silver and red; stainless steel plate versions have three colors: gold, silver and graphite.

Apple Watch Series 8 is priced from US$399, and the Bank of China starts from RMB2999, and will be available on September 16.

Apple Watch SE 2

Apple Watch SE 2 is just a daily upgrade. The highlight is that it uses the same S8 chip as Apple Watch Series 8, with three colors. It supports heart rate testing, fall testing, and car accident testing, which can be said to be very conscientious.

price starts at US$249, and starts at RMB 1,999 from the Bank of China. It is booked today and will be available on September 16.

Apple Watch Ultra

UItra is a brand new form of Apple Watch. For the first time since 2015, Apple Watch has a branch product. Overall, the appearance is more tough. It is designed for outdoor players. It uses a 49mm titanium case and a flat sapphire glass watch mirror, and is equipped with the largest and most bright Apple Watch display to date.

Apple Watch Ultra speakers can reach up to 86 decibels, and can deliver 600 inches of help. They support L1 + L5 dual-frequency GPS positioning. In terms of battery life, the Apple Watch Ultra has a maximum battery life of 36 hours, twice the current Apple Watch nominal 18 hours.

Apple Watch Ultra is priced from US$799 and from the Chinese bank, starting from RMB6299, which is not as expensive as the rumored $999. Booked today and will be available on September 23.

AirPods Pro 2

Unconsciously AirPods Pro has been sold for three years, and Apple probably has also seen that Bluetooth headset can be so easy to sell. AirPods Pro 2 is ready to go.

AirPods Pro 2 is equipped with a brand new H2 chip, with unprecedented computing power and personalized spatial audio. It can customize personalized spatial audio according to the ear shape of each user. At the same time, the noise reduction capability has reached twice that of the previous generation, and it finally supports adaptive transparency mode. In terms of battery life of

, AirPods Pro 2 supports 6 hours of battery life with a single charge, and a maximum of 30 hours combined with the charging box. This time, the headphone box not only supports charging on the Lightning interface, but also supports wireless charging using the charger of the Apple Watch. In terms of price of

, AirPods Pro 2 is priced at 1,899 yuan in China and will be sold on September 23, providing free engraving services.

summary

This year's iPhone 14 may not be too surprised, but the iPhone 14 Pro and iPhone 14 Pro Max have changed a lot. The newly upgraded pill screen and 48-megapixel main camera are finally no longer toothpaste. The design of Lingdong Island is also quite interesting, which is a big innovation.

, and the mini model was not released in the end. Today, when large screens are just like justice, replacing the mini model with the 6.7-inch Plus model may be a more mature commercial decision.