Recently, Japan's No. 1 self-media "Tokyo New Youth" received an investment of 20 million yuan, with personal investment.
International students in Japan
In Japan, locals recognize traditional media, such as newspapers and TV, and self-media is not well developed. Wang Yulong studied in Japan and was intern at a Chinese newspaper. During this period, he found that there were 800,000 to 1 million Chinese people in Japan, and their information was mainly obtained from the Chinese newspaper (a newspaper mainly based on Chinese news). Unlike Japanese newspapers that publish publications every day, Chinese newspapers basically publish them once a month, and readers are delayed in receiving information.
In 2014, domestic mobile social software such as WeChat, Weibo, , etc. rose, and new channels have nurtured new media forms. Chinese people in Japan have the habit of using WeChat, and Wang Yulong also has a professional background in communication, so he took advantage of the opportunity to create his self-media account "Tokyo New Youth".
In the early days, the WeChat public account published content related to recruitment and study abroad.
Wang Yulong served as the president of the Chinese Student Union during his time at school and often organized offline activities. Many students would follow the official account when looking for a job. In addition to word-of-mouth dissemination, Wang Yulong also tried some cute methods to promote the ground. At that time, WeChat had just opened the "People Nearby" function. When Wang Yulong took the subway, he turned on "People Nearby" every time he passed by to attract others to follow. A growth of 500-600 people can be achieved in a day.
In April 2015, "Tokyo New Youth" accumulated about 50,000 fans.
After that, the "Columbus Media Company" to which "Tokyo New Youth" was established, and at the same time, it tried many new content directions. For example, some local entrepreneurial projects were introduced. Because the company was established in Japan, the government has policy benefits and can provide visas. For example, with the increase in tourists to Japan, "Tokyo New Youth" also introduces where to buy , , etc. Basically, it is a local life encyclopedia.
As of February 2018, "Tokyo New Youth" has accumulated nearly 900,000 fans, of which 35% are Chinese in Japan, 65% are tourists, and a few Japanese.
extends from media to life services
media monetization, the most direct thing is advertising. "In Japan, many famous cosmetics companies will come to you, but the advertising ceiling is too low." Wang Yulong believes that after having fans, not only should we provide information, but more importantly, it should extend to life services.
Focus on the living needs of Chinese people, "Tokyo New Youth" has developed an APP "Hi Japan", which has launched the most urgent services:
①Online property store, that is, cooperate with physical trading companies to sell Chinese food online, such as Lao Ganma, etc.;
②Recruitment, that is, the company pays to publish job requirements, which is equivalent to advertising mode;
③Real estate house search, this is a self-operated intermediary, puts the reviewed houses on the platform, and gets commission after transactions;
④Second-hand transactions, similar to domestic "Xianyu" and "Zhuanzhuan".
At present, the "Hi Japan" APP is in the internal testing stage, and only the iOS version has been launched. Nearly 30,000 people have downloaded and used it. Android and mini-programs will be launched in the future.
It is reported that the company achieved profitability in 2015, and now the team is about 15 people. Customers served include Shiseido , Jialibao , Snow Skin Essence , sk2 (cosmetics), seven bank (financial), Panasonic Toshiba (electronics), Uniqlo (clothing), Fliggy (Internet), etc. This round of financing funds are mainly used for new product research and development.
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