Xinhuanet Tokyo, August 30 (Reporter Peng Chun and Fang Yixiao) Japan's Jialibao Company held a press conference in Tokyo on the 29th to launch a new high-end skin care product "Excellent" series.
In recent years, with the continuous increase in tourists visiting Japan and the increasing stability of domestic consumption in Japan, the Japanese cosmetics market has shown a positive trend. High-priced and high-quality brands are popular and the market expands rapidly.
Jialibao Cosmetics Consulting Brand Department Director and brand manager of KANEBO brand manager Yuhi Hori introduced at the press conference that from 2013 to 2017, the annual average growth rate of skin care products with unit price of more than 20,000 yen in the market was 108%, which is higher than the annual average growth rate of skin care products with unit price of 10,000 yen to 20,000 yen and lower than 10,000 yen. He said that Jialibao launched new high-end products at this time, aiming to seize the market and enhance its presence in the global high-end skin care product ranks.
Jialibao Cosmetics Consulting Brand Department Director and KANEBO Brand Manager Yuhi Hori introduced Jialibao's brand strategy. Xinhuanet reporter Fang Yixiao
It is reported that the Excellent series of skin care products will be launched in Japan on November 7 this year and will be sold in Asia. It is expected to be launched in mainland China on 2022 , and the specific sales date is not determined.
Yuhiho Hori said in an interview with reporters that since the new products are mainly developed for Asian women's skin, they will not be sold in the European market. Analysts believe that Jialibao's move aims to improve the brand's high-end product line of skin care series and deepen its foothold in the Asian market.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-