On August 12, while releasing its third-quarter financial report, Walt Disney announced that its streaming platform Disney+ will be available in South Korea, Hong Kong and Taiwan in November this year.

htmlOn August 12, while releasing its third-quarter financial report, Walt Disney announced that its streaming platform Disney+ will be available in South Korea, Hong Kong and Taiwan in November this year. According to analyst firm Media Partners Asia (later referred to as MPA), by the end of 2022, Disney+ will be able to gain nearly 5 million subscribers in these three markets, with annual revenue of US$330 million.

In the Asia-Pacific region, Disney+ (called Disney+ Hotstar in some regions) has been launched in Australia, New Zealand , Japan, Singapore , India, Malaysia , Indonesia and Thailand. In the first quarter of this year, Disney led the high-quality streaming craze in Southeast Asia with its strong performance: of the 4.9 million paid users, Disney+ has more than 1.9 million users, ranking second in the number of premium subscribers. "The Asia-Pacific region's response to Disney+ exceeded our expectations. We are satisfied with the growth of our users and the partnerships established in the market and look forward to more with the region Consumer interaction. ”

However, due to the mature multinational streaming service in Asia, Disney+ faces fierce competition in the Asia-Pacific region. For example, streaming media such as Viu, Catchplay, , Tencent , and iQiyi all have a large amount of localized content in Asia, and Netfilx has gained a foothold in South Korea early on. In this regard, the MPA person in charge revealed that Disney+ is investing in high-quality story content in Japan and South Korea on a large scale. In addition, in April this year, Disney announced that it would close 18 TV channels in Southeast Asia and Hong Kong, China on October 1. This move is also making way for Disney+'s expansion. Disney said in a statement announcing the closure: "As part of the global effort to move to the D2C-first model and further develop our streaming services, Disney is integrating its media network operations in Southeast Asia and Hong Kong."

November 2019 On the 12th, Disney+ was officially launched. Although it attracted 10 million subscribers on the first day, no one expected that this project, which was only regarded as a defensive strategy, would later become a big straw for Disney. Since the outbreak of the new crown epidemic, theme parks have been closed and movie releases have been delayed - Disney's main traditional business has been impacted, but Disney+ has also ushered in an "opportunity". The shrinking of offline business continues to force the development of streaming media. According to the financial report, in the past quarter, Disney+ has added 12.4 million new subscription users, doubled from a year ago, and its growth rate exceeded that of competitors such as Netflix. In the past year, Disney+'s paid subscription users increased from 57.5 million to 116 million, far exceeding the expectations of Wall Street analysts' 112 million subscribers, directly driving the rise in Disney's stock price.

From 2020 that it will not launch the big-scale movie "Black Widow 2" in Disney+ to insisting on synchronizing the cinema network to trigger lawsuits with Scarlett Johnson . Disney's 180-degree turn reflects the post-epidemic situation Changes in the operating model of the times.

Water Disney CEO Bob Chapek once said that due to the impact of the global epidemic, consumers' movie viewing habits will change permanently. Disney owns Disney+, Warner Bros. has entered HBO MAX, Universal Pictures Peacock, Paramount finally launched Paramount+, Hollywood studios have entered the streaming media platform. The streaming media landscape has begun to move from Netfilx's dominance to a scramble for power. However, some measures by major film producers at the same time have also caused some controversy. The most typical example is the cancellation of the window period, which is considered to be a damage to traditional theaters and has caused considerable shocks throughout Hollywood. Is it really wise to squeeze offline to get the development of streaming media? Is streaming media arriving is self-rescue or drink poison to quench thirst? The answers to these questions will be tested by time. However, Bob Chapek, CEO of of Disney Company, said: "Our D2C business performed very well. The total number of subscription users of Disney+, ESPN+ and Hulu was close to 174 million this quarter, and there will be a lot of new content on the platform." Obviously, Disney is about streaming. The future development of media platforms is full of optimism.