became popular with a video. In Japan, internet celebrities are constantly emerging on the short video APP "TikTok (TikTok International Edition). In Japan, TikTok "attracts fans" faster than other social networking sites, and some internet celebrities can have hundreds of thousands of fans in as fast as a few days. Although there has not been a money-making model like YouTube, there will be companies that invest in Internet celebrities and let them advertise. In Japan, some people even give up their jobs and concentrate on filming TikTok. What kind of life do these people who have become internet celebrities in Japan live?
camera approaches the heroine who is cleaning the bathroom. The man said to her, "Hey, hey, look here", "Didn't you look here just now (laughs).".
"Wife is so beautiful." (Wife is so beautiful.) Sakurarina and her husband
This is a scene in the TikTok short video. An extremely ordinary couple only filmed some daily life and received more than 90,000 "likes" without special editing. The uploader of this video of
is "Wife is so beautiful." (Wife is so beautiful.), which is a Japanese internet celebrity with 780,000 followers on TikTok.
The young husband (25 years old) and the "too beautiful wife" - Sakura Rina (26 years old) are a real couple. Their authentic life videos are centered on women in their 20s and 30s.
TikTok does not have a system that can obtain advertising revenue and allow fans to "sweep gifts" based on the number of views. Uploading videos has no direct relationship with revenue, but there are also methods to obtain revenue in Japan. It mainly provides promotional videos and advertisements for companies. "Wife is so beautiful." (The wife is so beautiful.) In July, she also earned her first income by advertising for Johnson & Johnson on TikTok.
TikTok Internet celebrities’ income is quite eye-catching. What is the comparison with YouTube bloggers whose annual income can exceed 100 million yen (about 6.4782 million yuan) after becoming a top internet celebrity? According to relevant sources, if you connect to advertisements, TikTok alone will earn hundreds of thousands of yen per month, and if you are better, you may earn millions of yen.
"Living in the way you like" - this is a promotional slogan from YouTube. In this market, which is believed to reach tens of billions of yen, many Japanese artists and celebrities are also involved. According to YouTube NEXT, a company engaged in YouTube-related businesses, there are more than 10,000 Japanese bloggers with monthly income of about 200,000 yen (about 13,000 yuan).
on YouTube in a few months to get the number of fans to 10,000 and make a certain profit. This is not easy. TikTok's "recommended function" through its independently developed artificial intelligence (AI) algorithm, even ordinary users who have no fans may have a surge in popularity and can gain hundreds of thousands of fans in a few days.
Some people also became famous on TikTok and earned income through YouTube and other social networking sites.
"Shiba Inu Komari" has 3 million fans on TikTok and is a top internet celebrity dog in Japan. The cute Shiba Inu video uploaded will have an average of 50,000 likes, up to 4.8 million likes, and sometimes 100,000 fans can be added in one day. However, Shiba Inu's hostess said that since the video was released in May, "there has not been found for the company to advertise."
However, it has gained a lot of fans in half a year. There are also many fans on the Instagram account. As an internet celebrity dog, it is very active on the platform. The host said, "Instagram will receive regular corporate publicity tasks."
Original Instagram celebrity and model SARA (23 years old) said, "You can feel that there are many strangers paying attention."
SARA has uploaded beauty and fashion videos on TikTok since June 2018, mainly among women of junior high school and high school age, with a total of 400,000 fans. She also began to publish videos on YouTube, with ads from cosmetics and clothing manufacturers running on.
Japanese internet celebrities do not think that TikTok can earn a large amount of income. It seems that it is just a tool to "survive on the Internet".
, who became an artist by posting videos, and other "丸ェル@すとぷり" also shared the original animation of weird love game style on Twitter, YouTube, and TikTok. He said, “First of all, let everyone know.Even if there is no income on TikTok, it doesn’t matter.”
is more concerned about the amount of attention on TikTok than making money. Making money is the future, not limited to a social networking website. With its multi-faceted talent, it will continue to gain attention and fans.
Source: Nikkei Chinese website
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