Author | Ramen An
Source | Automobile Service World (ID: asworld168)
8 The automobile aftermarket in August is much more turbulent than the surface.
On the surface, there were occasional loud noise events this month. The most widely circulated letters are the various price increase letters that "more than 20 brands issued price increase notices, and the price increase wave of engine oil continued in September"; the most discussed is the "Tuhu Car Maintenance Update Prospectus" continues to hit the listing; In addition, the industry's many predictions that "Beijing Cars will become JD Cars" have also triggered a wave of discussion.
. Inside, there were indeed many things that seemed to be small in August, which were not very popular and reported, but after careful consideration, it had a very far-reaching impact.
The most noteworthy point is: the protagonist "New Energy" in July is still firmly in the core C position in August, and the competition tracks are wider.
First in the automotive and service chain field, Huasheng continued to play a leading role, and has two new cooperation in the new energy field; Baiyuan also announced a comprehensive transformation into new energy, not only obtaining the sales and after-sales service authorization of OEMs, but also planning to build a new energy company. We have developed the "tire business" in order to open up the common entry for after-sales of fuel vehicles and new energy vehicles and make every effort to break through the bottleneck period.
In the field of auto parts supply chain, auto parts platform and auto parts city finally stood at the same starting line this time, falling into the substantive nature of the layout of the new energy track.
auto parts platforms such as fast-accurate car service , and take the lead at the public opinion level. He made a statement three times in a month, and every time he was "new energy". Cooperate with SAIC-GM to send 10,000 vehicles to the repair shop and cooperate with unified new energy vehicle oil-related services. In addition to playing "buying oil and getting cars, repairing classes", it clearly stated that "more new energy businesses will be launched. "
Traditional auto parts city is also unwilling to fall behind. The largest auto parts city in North China is rumored to be demolished, but it actually joined the melee of the aftermarket new energy layout. Not only did it start a number of new energy sources such as Gaohe, Lantu, WM, Selis, Zhiyi, Hezhong, Tengshi , etc. The 4S store has also opened more than 10 new energy repair shops. The goal is undoubtedly to keep up with the trend, give full play to the advantages of physical operations, and get rid of the survival limitations of traditional auto parts cities. The ultimate goal is to "get out of a brand new and prosperous road."
Auto Parts Platform and Auto Parts City have not yet decided the competition in the fuel vehicle track. Has it become a rival again in the field of new energy vehicles? Will a new round of conflict begin? Or will you strive and be safe this time? It was not known at the time.
Of course, there are some good news that contains new vitality, such as the future of "the after-market 5 trillion scale", such as the after-sales opportunity behind "the first Hong Kong stock new car manufacturing force will be born"...
1 monthly issue Automobile service monthly report will take you to learn about the August news of the automotive aftermarket in 5 minutes:
NO.1 The Chinese automobile aftermarket is expected to scale by 5 trillion
NO.2 Continue to rise in September! Mobil and Castrol 6 lead, more than 20 brands have issued price increases, and the oil market ushered in a bigger round of price increases
NO.3 Many brands in many places have announced the ban on fuel vehicles, and the era of fuel vehicles is really coming to an end. Intersection
NO.4 Tuhu Car Maintenance Updates the prospectus, revealing 8 key signals, the last one is the most critical!
NO.5 JD.com’s car maintenance is finally here! The doors of 1,400 Beijing Car Associations will all be changed to "JD Car Maintenance"
NO.6 cluster Chebao promotes " city operator ", with a target of 10,000 stores in 3 years, and wants to create an open platform
NO.7. Two new moves! Huasheng continues to focus on the layout of new energy and create another Huasheng
NO.8. Obtain the sales + after-sales service authorization of the OEM factory and layout the tire business. Baiyuan Jingyang announced the "transformation of new energy"
NO.9. Quickly join the battle for new energy. ! Cooperate with the host to play "buy oil and get a car", and get 100 million units within one year?
NO.10 The largest auto parts city in North China will be demolished? The news is untrue, and it is a "upgrading and transformation". About 20 new energy 4S stores and repair stores have been opened!
NO.11 The survival status of 4S stores in the first half of the year: loss for 7 consecutive months, profits of less than 30%, and only 18.1% of the dealers achieved sales targets!
NO.12 Leapmotor Auto passed the hearing of the Hong Kong Stock Exchange. The first new Hong Kong stock car manufacturing force will be born
January and August industry trends
NO.1 China's automobile aftermarket is expected to scale 5 trillion
htt ml0 Recently, China Electric Zhang Yongwei, Vice Chairman and Secretary General of the Automobile Hundred People Association, said: While the automobile industry is transforming to electrification and intelligence, automobiles are transforming to service, and the automobile value chain is shifting from the front end to the back end. It is initially estimated that it will be in the Chinese market. The scale should be around 5 trillion yuan, which is a huge blue ocean.
NO.2 Continue to rise in September! Mobil and Casino lead the way, and more than 20 brands have issued price increases. The oil market ushered in a bigger round of price increases. Starting from late August, it will be led by domestic and foreign energy giants such as Mobil, Great Wall , and Casino. More than a dozen lubricant brands such as Folong , Ma Petroleum, and Mote have issued price increases letters, starting a wave of price increases in September.
Among them, the price increase of Mobil and Castrol were both September 1st. Among them, Mobil's "15% increase" is not only Mobil's largest increase this year, but also the highest increase in this round.
In addition, the wave of tire price increases in September also broke out. More than a dozen tire companies/brands including Michelin , Magis , Kunlun, Chaoyang Huaxing, etc. have all issued "September price increase notice", Pirelli Although Goodyear , Dunlop , Continental , etc. did not issue price increases notices, they began to tighten monthly promotions, rebate policies, and raise invoice prices, which were actually a disguised price increase.
NO.3 Many brands in many places have announced the time for banning the sale of fuel vehicles. Is the era of fuel vehicles really coming to an end?
August 27, two news from home and abroad released the signal that "the fuel vehicle era is about to end and the new energy vehicle era will accelerate."
first read the domestic news.
At the 2022 World New Energy Vehicle Conference, Zhu Huarong, chairman of Changan Automobile , made it clear: "China has initially met the basic conditions for stopping the sale of fuel vehicles."
Zhu Huarong suggested: "Relevant national ministries, commissions, industries and industries can clearly study traditions. The term of fuel vehicles guides enterprises and the whole society to transform to new energy in an orderly manner. ”
reads foreign news again.
UNDP Director and Deputy Secretary-General of the United Nations Ashim Steiner revealed that more than 40 countries around the world have made commitments to stop selling internal combustion engine vehicles by 2050.
At the same time, in August, many cities or brands at home and abroad announced clear bans on fuel vehicles.
htmlOn August 22, Hainan Provincial People's Government released a major document, announcing that "by 2030, the sales of fuel vehicles will be banned from the entire island";
htmlOn August 22, Great Wall Motor announced that the "2030 Haval brand will Formal The sale of fuel vehicles has been suspended and the brand logo after the renewal has been released. Haval officially started the road to new energy transformation.
Game Automobile August 22: According to foreign media reports, Volkswagen announced that it will only sell electric vehicles in Norway from 2024;
On August 25, US time, California announced that it will be banned from selling in 2035 Fuel car;
...
2. Industry influence events
NO.4 Tuhu Car Maintenance Update Prospectus revealed 8 key signals, the last one is the most critical!
8, Tuhu has disclosed two information on its listing.
The first time was earlier in August. Tuhu responded that the listing-related work is progressing in an orderly and steadily; the second time was on August 29, Tuhu announced that it had updated its prospectus on the Hong Kong Stock Exchange, and its updated prospectus The book reveals 8 key signals.
The first is the store opening situation. As of the first half of 2022, its factory stores had 4,293, ranking first in the industry.
The second is financial data. Tuhu Car Maintenance's annual revenue exceeded 10 billion yuan in 2021, reaching 11.72 billion yuan, a year-on-year increase of 34%. It is the only automobile service chain in the automotive aftermarket with annual revenue exceeding 10 billion yuan.
The third one is profitable in a single store. Under the impact of the epidemic, 82.8% of stores have achieved profitability, and the profitability of a single store is considerable.
The fourth is cash flow situation. As of June 30, 2022, Tuhu's cash and bank balance of car maintenance were 4.9 billion yuan, with sufficient cash.
The fifth is the gross profit margin situation. In the first half of 2022, Tuhu's gross profit margin was 997 million yuan and the gross profit margin was 18.2%, a significant increase from last year.
The sixth one is user scale and satisfaction. The number of registered users of Tuhu has exceeded 86 million, the user recommended net value (NPS) has reached 51.9, and the brand recognition rate of is as high as 85.1%. The above values are all ranked first in the industry.
The seventh one is the development of new markets. Tuhu had previously released the "Thousand County Development Plan" to focus its attention on the development of the sinking market. As of the end of July 2022, its underground stores have covered nearly 40% of domestic counties and cities, with more than 1,200 stores.
Finally, there is the development of new business. Tuhu's new energy vehicle-related services revenue has increased. Currently, Tuhu is exploring products and services tailor-made for new energy vehicles, such as battery repair services, vehicle sales and after-sales services. Achieve strategic cooperation with new car-making forces such as Leapmotor, WM Motor, Jihu, etc., and launch Shuangmentou stores or more similar stores; and cooperate with CATL , Xingxing Charging, Telaidian , etc. Officially implemented and operated.
NO.5 JD.com’s car maintenance is finally here! The entrances of 1,400 Beijing Car Associations will all be changed to "JD Car Maintenance"
. In August, JD 's biggest move this year has finally come.
htmlOn August 18, JD Auto held a JD Car Maintenance Brand Upgrade event, announcing that the "Jing Car Meeting" was officially upgraded to "JD Car Maintenance".
It is understood that there are currently more than 100 Beijing Car Club stores in Beijing officially renamed "JD Car Maintenance", and its investment promotion activities in some areas are also carried out under the "JD Car Maintenance" brand.
It is reported that JD Car Maintenance integrates "Jing Car Club stores, auto parts supply chain system, and third-party service network". The layout of the auto and service chain end that the industry is more concerned about is also re-divided into four types, namely: high-standard stores, Flagship stores, certified stores and cooperative stores.
High standard store: that is, the original Beijing Car Club franchise store.Next, all 1400+ Beijing Car Club stores will be upgraded to "JD Car Club High Standard Store";
flagship store: literally means "flagship, benchmark", and the world of automobile service should be the original "Beijing Car Club Direct Store";
certified store: includes online and offline certified stores and brand joint certified stores. The stickiness of this type of store will be between direct franchise stores and cooperative stores;
cooperative stores: including 4S stores, husband-and-wife stores, gas-rechargeable outlets, and service providers Stores that participate in co-construction, etc.
NO.6 Cluster Chebao promotes "urban operators", with a target of 10,000 stores in 3 years, and wants to create an open platform
8 In August, Cluster Chebao officially announced the news of launching "urban operators": since July 29 Since the official release of the strategy to recruit urban operators, as of mid-August, six urban operators have completed signing contracts.
It is reported that urban operators are the product of Cluster Chebao's "open platform strategy" thinking. Founder Gao Jiqun’s goal is to build Cluster Chebao into the infrastructure of the entire industry through the urban operator model.
At this stage, the recruitment of cluster carbao city operators mainly targets three categories of groups:
auto parts providers. Including oil and electric wheel manufacturers, agents, regional auto parts chains, auto insurance equipment manufacturers, etc.;
auto service companies. Including regional auto service chains, top auto service stores, 4S store dealers, etc.;
other companies. consulting and training company , light chain empowerment companies, related logistics companies, etc.
According to the plan, the development target of cluster carbao city operators this year is 70-80, and will reach 300 next year; it is expected to deploy 10,000 auto service stores nationwide by 2025.
It is not difficult to find that Cluster Chebao is transforming from a former "automotive service chain enterprise" to a brand new "industry open platform".
3. New energy layout melee
NO.7 There are two new moves! Huasheng continues to focus on the layout of new energy and create another Huasheng
As a representative of independent after-sales layout of new energy, Huasheng's actions in the new energy business have always attracted much attention from the industry.
In early August, Huasheng once again updated his two new actions in the new energy field.
first announced that it has reached a strategic cooperation with Daotong Technology, the provider of "new energy digital integrated solution", and the two parties will explore "digital auto repair overall solution" and "new energy one-stop tool chain product solution".
and (Tianqi shares are the first-tier supplier of Tesla ) issued an announcement, announcing that it has cooperated with Huasheng, and the two parties will jointly carry out after-sales service business of power batteries in new energy vehicles and jointly build News about the power battery recycling system.
Both cooperations are important layouts of Huasheng in new energy business. The former is an important measure for Huasheng to further reconstruct the new energy business model, while the latter is conducive to Huasheng to better promote its "new energy vehicle power" Battery after-sales service”.
It is not difficult to find that Huasheng is already full of confidence in the new energy business, and its goal is to "create another Huasheng" in the new energy field!
NO.8 Obtained the sales + after-sales service authorization of the OEM factory and deployed the tire business. Baiyuan Jingyang announced the "transformation into new energy"
August 29, a news released by Baiyuan Jingyang on its official WeChat account caused the automobile The attention of serving the world.
content shows: At a family training meeting not long ago, Baiyuan Jingyang officially announced that "the second strategic transformation will be carried out."
Next, Baiyuan Essence and Resilience will officially begin the road of "transformation and upgrading from traditional fuel vehicles to new energy vehicles."
According to the head Chongyangzi, the growth rate of new energy vehicles means that new energy business will become the mainstream in the output value of stores. If we still don’t actively embrace new energy today, we will go ahead. Go narrower.
, that is, 1,700 Baiyuan Fine Care Stores will fully integrate with new energy-related businesses.
In addition, Baiyuan also announced two actions in August, both related to the layout of new energy business.
First of all, Baiyuan announced that it has won Skyworth Auto's "sales + after-sales service" cooperation. In the future, Skyworth will rely on 1700+ stores to sell new energy vehicles and build a new energy vehicle after-sales service system ;
Secondly, Baiyuan has reached a cooperation with JD.com Jing'antu , officially taking "tires as Service breakthrough.”
Open another traffic import of stores through tires, which is also an important move by Baijia to deal with the new energy trend.
NO.9 Quickly join the battle for new energy! Cooperate with the host to play "buy oil and get a car", and get 100 million units within one year?
In addition to the automobile service chain, the auto parts supply chain has also joined the melee of new energy layout - Kuaizhuan Car Service revealed its related actions of "layout new energy" three times in August.
The first time was in early August. The "Macaron Sweet Plan" launched by Kuaizhuan Car Service and SAIC-GM-Wuling was officially revealed: it will give Hongguang MINI EV macaron to the cooperative repair shop, and the plan is to be delivered within one year 10,000 vehicles also said that this move is "a new exploration of the new energy vehicle business model."
The second time was August 9. At the semi-annual work meeting of Kuaizhun Car Service Operation Center, Kuaizhun gave a detailed explanation of the layout of new energy: it will be "buy oil and get the car", "repairing and repairing" and more We will focus on new businesses of new energy vehicles and fully mobilize our own innovation capabilities.
The third time was on August 24, and Kuaizhuan and Unified Petroleum signed a strategic agreement made public. The two sides will "carry in-depth cooperation on the sales and promotion of new energy vehicle oil, platform system construction, technical support services, etc.."
As of now, Kuaizhun has established more than 20 provincial central warehouses and nearly 2,000 service stations across the country.
NO.10 The largest auto parts city in North China will be demolished? The news is untrue, and it is a "upgrading and transformation". About 20 new energy 4S stores and repair stores have been opened!
Around August 20, media reported that Beijing's Wufang Tianya Auto Parts City was officially included in the demolition plan by the local government.
Subsequently, Wufang Tianya refuted the rumor, saying that it was not "demolition", but "upgrading and transformation".
It is understood that Wufang Tianya's transformation and upgrading mainly includes three aspects.
One of them will transform from a traditional "auto parts city" into a "comprehensive automobile service park".
It is understood that Wufang Tianya's products and services will cover car supermarket /car store, customized car experience center, used car trading center, style commercial street, car culture popularization center, car club, public service platform, rental services Center, business office headquarters foundation, automobile beauty modification, automobile culture festival and other fields.
The second is to focus on new energy.
At present, Wufang Tianya has settled in new energy 4S stores of many new car-making forces such as Gaohe, Lantu, WM Motor, Selis, Zhiyi, Hezhong, and Tengshi. There are also more than 10 new energy sources. Car repair, decoration and other service companies.
Third, create differentiated advantages for special projects.
set up a shared sheet injection center, use new media, short video and other network technologies to carry out platform marketing that integrates online and offline, and support the business expansion of tangible market characteristics projects, etc.
As the largest "auto parts wholesale distribution center" and the largest "auto after-sales service base" in North China, this trend of Wufang Tianya is undoubtedly worth paying attention to: even the auto parts city has joined the licensing battle of new energy OEMs, 40 It may be too late for Wan Repair Factory to not seize the opportunity.
4. More industry information
NO.11 The survival status of 4S stores in the first half of the year: loss for 7 consecutive months, profits of less than 30%, and only 18.1% of the dealers achieved sales targets!
August 1, China Automobile Dealer Association released the National Survival Status Survey Report on the First Half of 2022.
data shows that in the first half of the year, only 18.1% of dealers achieved sales targets. Under multiple difficulties such as "repeated epidemics, reduced supply, decline in customer flow, increased customer collection costs, and high financial pressure", the profit margin of dealers narrowed, and only 27.3% of dealers achieved profitability, accounting for less than 30%; the losses Dealers account for 19.1%, while other dealers remained basically the same.
《The World of Auto Services》analyses that there are three major reasons for the 4S store to be in trouble:
First, the repeated epidemic situation, chip shortage, and insufficient consumer confidence have directly affected the sales of new cars in 4S stores, and then affected finance, maintenance, used cars, etc. Series of business;
Second, OEMs are trying to gradually cancel the 4S system and turn to the direct sales model;
Third, the rise of new energy vehicles and the impact of new car-making forces on channels.
NO.12 Leapmotor passed the hearing of the Hong Kong Stock Exchange, and the first new Hong Kong stock car manufacturing force will be born
China Securities Regulatory Commission official website shows that on August 19, Leapmotor was approved by the China Securities Regulatory Commission and was allowed to issue overseas listed foreign stocks. And the unlisted domestic shares are listed overseas.
Following "Wei Xiaoli", LePan Automobile will become the fourth new car-making force to enter the capital market and the first new car-making company to be listed directly on the Hong Kong stock market.
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