There is a company in Japan called Toto , which makes sanitary pottery. However, no matter how great the demand for sanitary pottery is, people only have one butt, so it is impossible to buy toilets every day. If you only sell toilets, you will have nothing to lose sooner or later. What to do?
1. Toto invented the washstand
Toto invented a shower head, which was specially installed on the washstand at home. Do you know what this does? It turns out that Totao has already done a marketing campaign and advocated that it is fashionable to wash your hair before going out in the morning.
But just washing your hair is troublesome in the bathroom, so you can simply wash it at the sink. This shower head is designed to meet such needs, and the sink is large enough to prevent water from splashing when you wash your hair.
Tell me, does this design go straight to the hearts of girls who love beauty? The following is purely my personal opinion: I guess, in Japan, on the morning commuter trains, all the office workers are so happy and relaxed, which somewhat stimulates the rampant behavior of idiots.
In any case, in terms of creating culture, Toto created a culture of washing hair in the morning and fought a good battle.
2. The world's first electric seat-warming toilet was also developed by Toto.
Let me mention another great achievement of Toto. By the way, unlike Easterners, Westerners have been accustomed to toilets made of stone slabs since Roman times. People sit on the toilet to perform obeisance in spring, summer, autumn and winter. This habit has been going on for thousands of years.
Orientals have always used squatting toilets . The Japanese even call squatting toilets the Japanese style, which has risen to the height of national quintessence.
Japan began to introduce Western toilets on a large scale after the Osaka World Expo in 1970. Before that, the Japanese embraced the quintessence of their country and mostly used squatting toilets.
It’s not that sitting toilets don’t exist, but they are not popular. Among the reasons why they are not popular, cold weather and freezing buttocks account for a large part. This is a problem that squatting toilets have never encountered.
For Westerners who have long been accustomed to sitting toilets, or for people in subtropical areas like us, this is an incredible demand. However, the Japanese believe that this is a demand, and when there is demand, there is supply. Therefore, the world's first The first electric warm seat toilet was developed by Japan's Toto in the 1960s.
3. Toto launched the first no-treatment toilet
Electrical can warm the buttocks, why not also wash the buttocks? If you can wash your butt, why not dry it too? If you can dry your butt, why not make your butt stink-free...?
Just like that, when Japanese toilets had electricity, it was like a horse growing wings, and it was able to fly wildly. Since then, it has been out of control, and Japan has achieved the hegemony of toiletless horses.
In 1969, Toto launched the first flush toilet. Before that, other manufacturers had already launched a no-treatment toilet, which had the function of automatically washing the buttocks. However, it was integrated with the toilet. To wash the buttocks, you had to buy the entire toilet. The failure rate was high and it was not popular.
Toto is the first to make a cushion-type toilet. However, it encountered a technical bottleneck at the time. Not only was the water temperature not fixed, but also the direction of the spray was not fixed. It even alarmed the great writer Endo Shusaku to make this comment: The water temperature is extremely hot, and I will give up after using it once.
Endo Shusaku gave up, but the manufacturer Toto did not give up. When there was an oil crisis, the company would not be able to survive if it only sold toilets. Dongtao devoted all his efforts to developing this product, which somewhat put the company's fate on the line.
At that time, Toto mobilized a total of 300 employees of its own company, collected complete butt information, and decided on the golden rule of nozzle angle 40 degrees and water temperature 38 degrees. In this way, unless the butt grows on the face, Toto has painstakingly The treatment-free toilet seat developed by the institute will be suitable for everyone.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-