Jimu News Reporter Lei Yuan
Correspondent Liu Chun
The weather is getting warmer, and the Qingming Festival holiday is about to usher in the beautiful spring weather. Citizens' enthusiasm for outings has increased, and outdoor activities have increased day by day. Jimu News reporters visited offline supermarkets and learned that picnic mats, tents, barbecue grills and other equipment continue to sell well, and sales of outdoor equipment, sports and leisure clothing have increased.
Picnic mats, tents, barbecue grills, etc. continue to be hot sellers
"This tent is this year's main style. It is breathable on all sides and can be quickly opened and propped up within 2 seconds." On April 2, the reporter visited Hanghang North Commodity City in Hankou At the umbrella store, I saw that the owner, Mr. Sheng, was demonstrating how to build a tent to customers.
"For many home consumers, they don't use tents often. Overly complicated tent structures will be more difficult to set up, but this tent is more convenient and sells well."
reporter learned Since the beginning of this year, Hanghang Umbrella has sold nearly 3,000 tents alone, and its purchasers are mainly from surrounding scenic spots and home consumers.
Another Lingyun rain gear store, mainly selling outdoor products. The shop owner said that currently outdoor parasols and hand umbrellas are also popular in star-rated hotels, scenic spots, villa areas, shopping malls and other places.
In Hankou North Market, outdoor outing equipment has formed a very complete product chain. In the outing area opened at the entrance, tents, picnic mats, moisture-proof mats, portable water bottles, etc. are all placed in prominent positions.
In the hotel supplies city, there are many kitchenware and tableware stores where people are buying ovens, cassette stoves, skewers, oil brushes, charcoal and other products. Yayi Ceramics is the general agent of Iwatani cassette stoves in Hubei. The Iwatani windproof stove products in its store are mainly 2.8 kilowatts and 1.86 kilowatts. Since the spring, retail customers and buyers have ordered more than a thousand pieces.
Barbecue products in the fresh food market increased by 20%
"The weather has been good this week, and our group of friends are going to have a picnic in the surrounding suburbs." Ms. Hu, a citizen who was shopping at the Fresh Food World in Hankou North, told reporters that she and her friends A shopping list was made, including barbecue grills, tablecloths, tin foil, condiments, instant dishes, etc. The purchase is direct from one stop in Hankou North, and you can enjoy wholesale prices, so I made a list and came directly.
"Since March, the sales of products related to barbecue ingredients have grown rapidly. Taking the sales data of Rongchang frozen food supply chain stores in the fresh food market as an example, sales in March reached 100,000 yuan, an increase of 20% year-on-year in February. Among them, fast food and barbecue products, such as barbecue skewers, mutton skewers, and black pepper beef tenderloin, account for about 60%," said Zhao Luyang, manager of the frozen food supply chain in Rongchang.
For this reason, Xianzhishang Food Store also specially added more than ten kinds of barbecue ingredients and pre-made dishes. The sales volume of butter skewers and squid skewers reached nearly 2,600 orders. "Most of the consumer groups are buyers from surrounding Wuhan and downstream counties and cities, and on weekends, the majority are travel consumers in Panlongcheng and Houhu areas."
A new trend is surging in the beautiful footwear and clothing market
"Travel economy" There are many citizens who simultaneously activate spring consumption, pay for beauty, and buy spring clothes. The reporter saw that in Hankou North Brand Clothing City, major brands have put up signs saying "Spring Clothing Launch" and "New Product Launch". The brightly colored new spring clothing products have stirred up the consumer market, and citizens are buying enthusiastically.
In the sports area, models all put on sun protection clothing and outdoor clothing that combine high-tech fabrics and technology. "Many consumers choose thin functional jackets with short sleeves, which are suitable for travel in the current weather." The person in charge of the Xtep store said that this year's newly upgraded version of thin silky cotton fabric is thinner and more skin-friendly.
In adjacent stores such as Peak Sports and 361 Degrees, healthy and fashionable specialty items such as quick-drying cooling clothing and lightweight sun protection clothing are also products with a high purchase rate recently, with prices ranging from more than 100 to 300 to 400 yuan. wait.
In addition to clothing, footwear products are also changing seasons. In the Shoe and Leather Goods City, various spring-limited domestic canvas shoes are becoming popular.
“With the temperature rising, it’s time to go out and enjoy the flowers in spring, so you have to wear good-looking shoes to go out."Ms. Zhou, a consumer at Renben Shoe Store, told reporters that the minions' co-branded canvas shoes in contrasting colors of sea salt blue and bright yellow look very spring-like. A family of three can wear them for parent-child outings. They are comfortable and fun to wear.
Spring is in the air , the consumption vitality is fully demonstrated, and most citizens choose to "wear" spring colors on their bodies, resulting in the shoes It is a joy to see the warm spring for consumer spending.
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