Introduction: Among these four wines, which one is China’s “national wine”?
Who can represent China and be called the national drink? People from Guizhou may say Maotai, people from Zhejiang, people from Sichuan, , but people from Shanxi will definitely not agree. In fact, in terms of history, liquor cannot be called a national liquor at all. Starting from the Qing Dynasty until the Republic of China, the mainstream drink of Chinese people was rice wine. The wines mentioned in ancient books and poems were all rice wine. Li Bai wrote about 100 wine fights, and Wu Shiba fought tigers after bowls of wine. It is not about the amount of alcohol, but the degree. Low. Chinese rice wine has the best semi-saccharification and semi-alcoholization technology in the world. Europeans have not mastered it yet, but rice wine has now been relegated to a niche, from a national wine to a local wine in Jiangsu and Zhejiang. The most famous Guyuelongshan has a market value only 1/300 of Moutai.
As for the trademark "National Liquor", Maotai has applied for the national liquor trademark nine times since 2001. It has been repeatedly failed until it finally passed the industrial and commercial preliminary review in 2012. However, a vote of peers jumped out to oppose it. The bad thing is not Sichuan's Wuliangye , but Shanxi's Fenjiu . There are three reasons given by
Fenjiu.
First, in terms of seniority, you have to call me grandpa
Fenjiu claims to have a history of 4,000 years. As early as 1,500 years ago, it became the royal wine of the palace. 200 years ago, Shanxi salt merchants went to the remote Guizhou to do business. They used local water, corn and barley in Guizhou to make wine using the Fenjiu brewing method. This became Moutai.
Second, in terms of honor, I am older than you
There is a story that in 1915, Moutai participated in the Panama International Expo, but no one cared about it. The staff cleverly smashed the jar to pieces, and the aroma of wine overflowed, so he won the gold medal. But according to Fenjiu’s research, what you got from Moutai that time was actually a silver medal, and it was me, Fenjiu, who really won the gold medal.
Third, in terms of resume, your story is to grab my
Maotai always claims to have participated in the state banquet of the founding ceremony of the People's Republic of China in 1949, so it is called the national wine, but in fact, Zunyi was not until February 1950. During the liberation and founding ceremony of the People's Republic of China, it was impossible to provide wine to Beijing. In fact, Dafen wine was used at the founding ceremony.
What Fenjiu said is basically reasonable, and since the founding of the People's Republic of China, Fenjiu has always been more impressive. In the mid-1980s, it occupied more than half of the high-end market. However, after the 1990s, due to poor management, Fenjiu was quickly marketed and surpassed by Wuliangye and Moutai, becoming a second-tier brand. The declining aristocracy met the upstarts. I can't beat you, but when it comes to telling historical stories, it would be too shameful for me to be inferior to you.
Another company that opposes Moutai is of course Wuliangye. After the decline of Fenjiu in the 1990s, Wuliangye was the first to become the new boss. In 1998, Wuliangye’s wine was more expensive than Moutai, and its profit was four times that of Moutai. In 1990, it won The first China's top ten "well-known trademarks", 2003 Wuliangye Co., Ltd. won China's " National Quality Management Award " . In 2004, ranked first in the sales volume of similar products in the national market. But it will not die if you don't commit suicide. In order to seize more markets, Wuliangye has made thousands of projects. Brands and a lot of marketing companies occupied the market, but their bad reputation lowered their profits. He also half-heartedly started working on medicine, automobiles, and real estate.
Starting from 2005, Wuliangye, who was working hard, suddenly found that profits, market value, and wine prices were all surpassed by Moutai. He saw that the word "national liquor" was about to be monopolized by Moutai. After occupying the trademark, Wuliangye couldn't sit still. He formed an alliance with Fenjiu, Jiannanchun, langjiu, etc., and appealed to the relevant departments, which finally shattered the other party's calculation. No one can use the word "national liquor" for publicity.
No one can get what I can't get. Fighting for the word "national liquor" is not just about taking advantage of the name. In 2014, every 100 yuan of Wuliangye's wine included 21 yuan in sales expenses, while Maotai only had 21 yuan in sales fees. To five yuan, a good story can save a lot of advertising fees. Even Fenjiu, who said the Maotai story was fake, is actually a master.
Fenjiu is produced in Xinghua Village, Fenyang City, Shanxi Province. The slogan is Du Mu's poem. When I asked where the restaurant was, the shepherd boy pointed to Xinghua Village. But in fact, historians have verified that the Xinghua Village Du Mu mentioned was not in Shanxi, but in Anhui. It doesn’t matter whether the story is true or not, what matters is that you believe it.
Jiannanchun is known as the imperial wine of the prosperous Tang Dynasty, but according to records and calculations, their family’s winemaking technology has already started in the middle of Warring States , and the highlight moment of winemaking was more than a thousand years ago. During the Tang Dynasty, he was awarded the honor. It has long held the throne of high-end liquor in China and is highly recognized by wine drinkers. As for Jiannanchun, an old famous wine, its bottle opening rate can be said to be the highest among famous wines. It is also recognized by the common people. liquor. Naturally, I was so angry about this saucy operation of Moutai .
In the final analysis, that bottle of wine is filled with worthless water and alcohol. What is really valuable is the true and false stories and the face of us Chinese people.
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