As we all know, since this year, the British inflation has been serious, prices have soared, and many people can only tighten their belts to get by.
In order to help everyone get through this difficulty, the British government has also specially provided living allowances to poor families. On the 14th of last month, poor families in the UK received the first living allowance, and the second payment will be issued in the autumn.
British supermarkets have also launched many special products one after another. Recently, the supermarket chain Asda launched the Just Essentials series to replace the original Smart Price series.
Just Essentials series
According to Asda itself, this Just Essentials is the most cost-effective product series in history. It was launched specifically to help the British people get through this inflationary crisis. You will earn money when you buy it. It is high quality and low price, and it is absolutely great value.
Just Essentials series includes many types of products, such as fresh pork and beef, fish, chicken, duck and other poultry, bread, frozen food, laundry detergent, toilet paper, shampoo and other household necessities. The Just Essentials series has approximately 293 products, which is 50% more than the original Smart Price variety.
Smart Price series
In order to better launch this series, Asda also specially designed a bright yellow packaging. However, it is this eye-catching packaging that has caused Asda a lot of criticism and abuse.
In the past, the Smart Price series had white packaging, which was simple and low-key, but the bright yellow packaging of the Just Essentials series can be seen at a glance, so some British netizens accused Asda of this move on the Internet, which is purely humiliating the poor! Yellow packaging is a "mark of poverty" specially given to shoppers!
Many netizens said that it would be really embarrassing to shop at Asda in the future. If you don’t buy it, you will miss out on the discount. If you buy it, “it will let everyone know that I am poor now.”
“Just Essentials The packaging of the series is really high-profile! Everyone will notice that you bought something on sale. This situation is really embarrassing if you live in poverty but still want to retain some dignity. I suggest Asda change it. For packaging, it would be good to put a small yellow strip on it..."
Although it has attracted a lot of controversy, a spokesperson for Asda said that it will not remove the Just Essentials series from the shelves. Most shoppers still like this series.
"We don't know why some consumers feel embarrassed about saving money. But I am very happy that most of our users like this series and everyone is actively buying the Just Essentials series of products!"
Shoppers favor Just Essentials The series is also related to the quality of the products. Although the price discount is huge, Asda does not cut corners on quality.
Recently, British media reporter Danielle Kate Wroe visited the store and purchased many iconic products of this series. After the evaluation, she commented that this series is really cheap and beautiful!
During this visit to the store, Danielle purchased a whole basket of products. When the product was settled, the price was only 20.65 pounds. Even she said that the price/performance ratio was really great.
After evaluating the first product - a 2 pound steak, Danielle was even more convinced by Asda. Danielle said that as long as it is cooked properly, this steak can be compared with the 30 pounds steak in some restaurants, and it is soft and juicy.
Danielle was also full of praise for the pizza, curry rice, cod fish, etc., especially the special price yogurt, which can kill some Internet celebrity brands.
And according to Asda, more products from the Just Essentials series will be put on the shelves in the future.
At the same time, British living expenses are also gradually increasing. Consulting company Cornwall Insight warns that by January next year, the energy bill of a typical British household will skyrocket again, reaching 4,266 pounds, which will affect some people who are already struggling at the poverty line. Being surrounded by poor British families is an absolute hit.
So under the pressure of life, will you choose to buy this kind of special offer? Welcome to share in the comment area.
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