Guangming Net News On August 2, the launching ceremony of the "Smart Respect China" themed event and the third season press conference of " is smarter than " were held in Shougang Park in western Beijing.
"Extreme Wisdom" is a large-scale science and technology challenge program that focuses on the cutting-edge development of domestic artificial intelligence. With the theme of "Smart China", it focuses on "smart+" in many fields such as agriculture, manufacturing, medical care, and environmental protection, marking the 70th anniversary of the founding of the New China. A technological gift for the anniversary.
"Excellent Wit" is co-sponsored by China Central Radio and Television and the Chinese Academy of Sciences, and jointly produced by the China Central Radio and Television Station's CCTV Integrated Channel, the Bureau of Science Communication of the Chinese Academy of Sciences and Beijing Changjiang Culture Co., Ltd., starting from July 27, every day. It will be broadcast on CCTV Comprehensive Channel at 8pm on Saturday.
Deep integration of artificial intelligence charm out of the circle
At the press conference, Zhang Guofei, director of comprehensive channels of China Central Radio and Television, concluded that China’s artificial intelligence research results have reached the national leading level in some aspects, and artificial intelligence covers all aspects of our lives, covering Every corner of society and economy.
Zhang Guofei, Director of Integrated Channels of China Central Radio and Television Station
"In terms of program content, the third season of "Extreme Wit" pursues the upgrade of texture and quality; and in terms of communication, we continue to explore new possibilities in radio and television. How to achieve it Maximizing the dissemination of high-quality program content has always been my Questions we are thinking about." At the press conference, Zhang Yue said that in the large ecosystem of integrated media , linking various platforms, giving full play to the strengths of each company, and achieving high-quality content "eat more from one fish" has become the "wit" An important strategy for the communication of the third season of "People". In the new media era, traditional TV media still has great potential.
Every next Saturday, CCTV One will spend 93 minutes of prime time focusing on cutting-edge artificial intelligence technology, showcasing the smart achievements that artificial intelligence empowers industry development and benefits people's livelihood.
Against the background of media convergence, this "hard-core" variety show adopts the form of all-media linkage to create a media convergence matrix, which fully embodies convergence innovation in both creation and promotion. The third season of "Wit" launched the "Smart Respect China" theme activity, linking all walks of life to pay tribute to the 70th anniversary of the founding of the People's Republic of China, and relying on the media matrix to allow each media and platform to produce distinctive new content based on their own advantages and attributes. media products.
"Respecting China with Wisdom" media matrix
"Respecting China with Wisdom" series of activities are in full swing: During the project's outdoor shooting, the program team launched a series of live broadcasts of "Respecting China with Wisdom" in conjunction with CCTV News, CCTV.com, Douyin short video and other new media platforms , unmanned harvesters, Jiefang brand unmanned trucks and other projects, interacted with netizens through online live broadcasts, with a total of more than 6.7 million viewers. ; During the studio recording stage, the program team launched the second stage of communication mode, and the recording site was open to netizens. CCTV News and CCTV Network jointly conducted 4 live broadcasts, with a total of more than 15 million viewers; in the live broadcast of "Rubik's Cube Man-Machine Battle", Netizens raised interesting questions such as "Can a robotic arm know how to sort garbage?" "Can a robotic arm do sign language translation?" and other interesting questions, opening up a new interactive mode for recorded and broadcast programs, truly realizing unlimited communication in a limited space.
program planner and secretary-general of the World Media Research Center of the Institute of Journalism of the Chinese Academy of Social Sciences Leng Song said that the program "Wit" chose a vertical technology category and made a kilometer of width within one centimeter. depth. On the surface, the program is conducted in the form of a confrontation between artificial intelligence and humans. In fact, with the operation and assistance of humans, machines achieve harmonious symbiosis and mutual assistance between machines and humans.
Program planner, Secretary General of the World Media Research Center of the Chinese Academy of Social Sciences Institute of Journalism Leng Song
"We do not produce AI, we are welders of human intelligence. Although technology is good, only with human control and guidance can we have a future, especially Only with the guidance of Chinese scientists, Chinese scientific circles and Chinese TV people can we have a future," Leng Song said.
Focus on Struggle Zhijing China
""Extremely Wit" is honored to witness the rapid development of artificial intelligence in China for three years.Shen Jun, vice president of Changjiang Culture, pointed out, “Artificial intelligence technology has entered our daily lives, such as retrieving abducted children. This is the power of technology and the care of technology. If we were still thinking about the future before, then today the future is already here. "
" In this season's program, we paid special attention to the content of Made in China and Construction in China. When we learned about the stories of many "national teams" such as China Railway, China Construction, and China Communications, we were shocked and moved again and again. Even if there are no conditions, we must create conditions. No matter how tight the time is, we must complete it with quality and quantity. This fighting spirit is something in the bones of the Chinese people. Whether it is the advancement of science and technology or the ability of industry experts, the things behind it are actually unified. We hope to extract these spiritual cores of the Chinese people, such as benevolence, harmony, innovation, Struggle and so on. " Zhang Yue, the chief producer of the project, summed up the significance of this program, "Respect China with wisdom and respect the Chinese people with wisdom.
Mr. Qu Xiangming, chief marketing officer of of Midea Group, said that as the first domestic program focusing on the field of artificial intelligence, it coincides with the 70th anniversary of the founding of the People's Republic of China. "Wit" is based on cutting-edge technological development achievements. As a gift to China, we present to the people a technological feast in which artificial intelligence promotes a better life, and perfectly complements the technology of Midea Group. It is highly consistent with the vision of beautiful life. Mr. Qu Xiangming fully affirmed the third season of "Extreme Wisdom" by showing warm scientific and technological innovation, warming, touching and shocking everyone's heart, and paying tribute to the "wisdom" of New China. and praise!
Mr. Qu Xiangming, Chief Marketing Officer of Midea Group.
This program focuses on the 70-year struggle history of the Republic. A specially designed "Intellectual Respecting Moment" link: at the end of each project, technical representatives use the cutting-edge achievements of artificial intelligence to pay tribute to industry predecessors, technological progress, and the 70th anniversary of the founding of the People's Republic of China. "Wise respect for peace", "wise respect for happiness", "wise respect for the future", "wise respect for creation", "wise respect for nature" and "wise respect for dreams" exploded in the audience. Posted by
At the conference, the third season of "Extreme Wit" also jointly launched a popular science content cooperation plan with Douyin short video - "DOU Wit", which includes providing short video secondary creation and support for program content, and providing short videos for short videos. Video science popularization creators provide a linkage stage, jointly launch online and offline joint knowledge activities, etc., and are awarded the status of Douyin's "Exclusive Science Popularization Short Video Partner". This plan aims to provide more comprehensive support for science popularization creators, continue to explore innovative models of science popularization, actively disseminate scientific knowledge and scientific spirit through short videos, and promote the arrival of the era of popular science for all.
In addition to showing off skills and confrontation, the third season of "Extreme Wit" condenses the review of history, the outlook for the future, and the extraction of struggle and development into its own spiritual core. (reporter Wu Yuetong)
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