brand emperor ! BTS Park Jimin ranked first in the overall personal brand evaluation of male and female idols
BTS (BTS) Park Jimin ranked first in the personal brand evaluation of idols (both men and women) in May. This is the 19th idol personal brand evaluation in total. First place.
Jimin won first place in the big data analysis results of 2 in May 2021, followed by Kang Daniel in second place and ASTRO Cha Eunwoo in third place.
In order to analyze the big data of idol personal brand evaluation, started from April 29, 2021 to May 29, 2021, and extracted 153,833,116 pieces of personal brand big data of 1,453 idols. The participation index, media index, communication index, and community index of the idol's personal brand are measured, and the brand evaluation index is analyzed. Compared with 285,034,563 brand big data items in February 2021, this is a decrease of 46.03%.
No. 1 BTS Jimin (jimin), with a brand participation index of 695,470, a media index of 1,921,259, a communication index of 2,216,223, a community index of 2,384,919, and a brand evaluation index of 7,217,872.
ranked second Kang Daniel (KANG DANIEL), with a brand participation index of 1,286,327, a media index of 1,344,409, a communication index of 2,010,205, a community index of 2,258,630, and a brand evaluation index of 6,899,570. Compared with the brand evaluation index of 10.679813 in February, it dropped by 35.40%.
The third place is ASTRO CHA EUN WOO, with a brand participation index of 814,861, a media index of 1,290,870, a communication index of 2,116,290, a community index of 2,108,025, and a brand evaluation index of 6,334,646. Compared with the brand evaluation index of 9.987639 in February, it dropped by 36.62%.
The fourth BTS V (Kim Taehyung) has a brand participation index of 545,352, a media index of 1,644,586, a communication index of 1,320,502, a community index of 1,597,140, and a brand evaluation index of 5,107,579. Compared with the brand evaluation index of 7.47 million 102 in February, it dropped by 31.63%.
No. 5th BTS JUNGKOOK Brand participation index 355,593 Media index 1,157,382 Communication index 1,270,547 Community index 1,800,665, Brand evaluation index 4,584,186. Compared with February's brand evaluation index of 6,693,677, it dropped by 31.51%.
Koo Chang-hwan, director of the Korea Business Evaluation Institute, said: " May 2021 Idol In the personal brand evaluation rankings, BTS Jimin’s brand ranked first. From the perspective of brand big data analysis, compared with 285.034563 brand big data in February 2021, a detailed analysis shows that. Brand consumption dropped by 22.81%, brand topic Increased 3.46%, brand communication decreased 69.59%, brand diffusion 47.74%"
then said: "In 2021. In the idol personal brand evaluation in May 2019, the BTS Jimin brand ranked first in the link analysis, "public, strange, breakthrough" and in the keyword analysis, "butter, Billboard, Army" was high. In the affirmative ratio analysis, the affirmative ratio is 79.90%."
The top 30 idols' personal brand evaluation in May 2021, including BTS's Park Jimin, Kang Daniel, ASTRO's Cha Eunwoo, BTS's V, BTS's Jungkook, BTS's Jin, Brave Girls' Nam Yoo Jung, BTS Suga, Brave Girls’ Lee Yoona, Brave Girls’ Hong Eunji, Bigbang’s G-Dragon, BTS’s J-hope, OH MY GIRL’s ARin, Brave Girls’ Kim Min-young, BLACKPINK’s JENNIE, Highlight’s Yoon Doo-joon, BTS’s RM, OH MY GIRL’s Jihoo, ITZY’s Shin Yoona , AESPA’s winter, Girls’ Generation’s Kim Taeyeon, ITZY’s Hwang Yeji, Girls’ Generation’s Kwon Yuri, Nuest’s JR, Highlight’s Yang Yoseob, ITZY’s Shin Yoo-jin, AESPA’s GISELLE ,ITZ Y's Lia and other
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