China Central Broadcasting Network, Beijing, June 22 (Reporter Men Tingting) Graduation season is approaching, and a large number of college graduates are about to start a new life. However, problems such as "difficulty finding a house", "quality housing" and "high rent" have made renting a "problem" faced by many graduates.
A few days ago, the "2022 Graduate Rental Report" released by 58 city and Anjuke showed that among all the graduates who participated in the survey, 56% had already rented a house or were ready to rent a house, and 56% of the graduates who were ready to rent a house. 83% choose to rent a house from May to August, indicating that most graduates have already entered the "housing selection mode."
Housing is a thermometer for improving people's livelihood, and the housing issue for college graduates is of great concern to thousands of households. This is not only the responsibility of the government, but also the social responsibility of enterprises. To welcome the "largest" graduation season in history, the government and enterprises have taken multiple measures to help college graduates live and work in peace and contentment, making it easier, more worry-free and more secure for more young people pursuing their dreams to take root in big cities.
Many places are helping newly graduated college students settle down and take the "first step" out of school.
Recently, in order to solve the rental problem of college graduates, many cities have introduced exclusive rental subsidy policies. While ensuring that recent college graduates can live and work in the local area without worries, they should also provide housing rental services during the graduation season.
(Source: CFP, Central Broadcasting Network )
html On May 30, Dalian City, Liaoning Province will provide each person with a monthly allowance of doctoral, master's, and undergraduate graduates who are newly employed or self-employed and who meet the application conditions for housing subsidies. Housing subsidies of 2,500 yuan, 1,500 yuan, and 1,000 yuan are guaranteed for 3 years and are paid quarterly. html On June 8, Wuhan City, Hubei Province issued the "Notice on Further Improving the Employment and Entrepreneurship of College Graduates in Han", stating that those who have obtained a full-time college degree or above from an ordinary college and have graduated within 6 years will be within 6 years of graduation from the date of this notice. College graduates who are employed and start a business in Han and pay social insurance normally and whose families do not own their own houses in Han, if they rent a talent rental house within the validity period of their qualifications, they shall pay rent at a rate of no more than 70% of the market rent, and the cumulative reduction period shall not exceed 3 years. html On June 15, Fuzhou City, Fujian Province issued the "Notice on Further Improving Free Accommodation for College Graduates' Job-seeking Internships", stating that full-time colleges and universities that intend to find jobs, start businesses, and internships and traineeships within three years of graduation (including the year of graduation) Foreign graduates can apply for free accommodation for a maximum of one year, and each person can only enjoy it once. html On June 17, Hohhot City issued the "Hohhot City Talent Attraction Policy 10 Supporting Implementation Measures for Talent Employment and Entrepreneurship Support (Trial)" and launched a housing rental and purchase subsidy policy for college graduates. Among them, the scope and standards of rental subsidies are: graduates with a bachelor's degree or above from a full-time general college or university who graduated after June 22, 2019, are employed in non-public enterprises in Hohhot or start their own businesses, and meet the requirements of signing a labor contract, After paying social security for 3 months, having no house in the city and living in renting (renting period is from June 22, 2021 to June 23, 2022), you can apply for a rental subsidy. The specific subsidy standards are: monthly subsidies of 1,000 yuan, 800 yuan, and 500 yuan for doctoral students, master's students, and undergraduate students respectively. html On June 19, Hangzhou City, Zhejiang Province, will provide rental subsidies to newly introduced full-time college graduates with a bachelor's degree or above to those who do not have a house in Hangzhou and do not enjoy public rental housing, talent rental housing and other preferential housing policies. Each eligible college student family will receive 10,000 yuan per year for three years. After the expiration of the period, those whose income is lower than the per capita disposable income of urban residents can continue to enjoy it, and the cumulative payment shall not exceed six years.In addition, Anhui, Shandong, Hunan, Guangxi and other places have also recently released relevant policies to provide rental housing subsidies house purchase subsidies for college graduates.
"Quality rental" has become an important indicator, and Beijing has taken the lead in piloting "personalization"
In addition to subsidies for rental prices, the quality of rentals is also a point of concern for graduates. Statistics from the "2022 Graduate Rental Report" released by 58.com and Anjuke found that due to the substantial increase in rental demand during the "graduation season", the housing rental market is ushering in the annual "graduation season" peak.Due to the improvement of living standards of the "post-95s", "quality rental" has become an important indicator for them to choose housing. Faced with "housing quality" and "rent pressure", for graduates with insufficient financial accumulation, renting a house will inevitably become more difficult.
In order to allow graduates to "live well", Beijing began to pilot affordable rental housing youth apartments docking. On April 15 this year, Beijing launched the 2022 affordable rental housing youth apartment docking work to provide rental housing resources for newly graduated college students. The first batch of projects are distributed in Haidian, Chaoyang, Fangshan, Changping The four pilot projects in the district have a total of 653 units and nearly 1,000 houses. The monthly rent of the houses is lower than the rental level of the same quality market rental housing in the same location in the surrounding area. Most projects are between 2,000 yuan and 3,000 yuan.
(Source: Beijing Municipal Housing and Urban-Rural Development Commission official website, issued by the Central Radio and Television Network)
It is worth noting that this pilot project includes both collective land rental housing and supporting talent housing in key functional areas. They are all fully decorated and delivered new houses, equipped with Furniture and appliances are provided, and graduates can move in with their bags. There are various types of apartments, including studio apartments of 26-35 square meters, as well as two-bedroom and three-bedroom apartments for rent.
In addition, taking into account the characteristics of young people, each project also adds some personalized services. The Pingyuan project in Chaoyang District selected a house with a larger living room space and designed a shared reception area to provide a suitable place for young people to communicate and receive guests. The Xiazhuang Village collective land rental housing project in Fangshan provides tenants with considerate housekeeping services and cleaning services, including express delivery and disinfection. It plans to regularly organize a variety of community activities such as handicrafts, food sharing, and reading clubs, striving to create a high-quality Quality and dynamic youth community.
To alleviate the difficulty of renting a house during the graduation season, corporate discounts are "variety"
In addition to the precise policies implemented by local governments, leasing companies are also taking action.
At present, the rental market generally adopts the model of "one deposit, one payment, three + one month's service fee". For fresh graduates who have just graduated and have limited cash flow, it is really a big expense. However, with the rapid development of the housing rental market in recent years, some companies will also provide special benefits to graduates during the graduation season. It is understood that many companies have provided special rent support policies to graduates this year.
Among them, graduates of Ziru ’s “Haiyan Plan” only need to pay a minimum of 1 month’s rent to move in with their bags. The benefits of "Haiyan Plan" cover Ziroom's multiple product lines such as "Youjia", a shared rental product, "Xinshe", an entire rental product, " Ziroom ", a whole-building product, and "Ziruli", a large-scale community product. That is, shared housing, full rental, single-family housing, and community housing. As long as you pass the graduate identity verification, you can sign a contract with monthly payment and zero deposit.
(schematic diagram of the event poster, issued by CMG)
I Love My Home, a subsidiary of , has recently launched the "Graduation Rental Choose I Love My Home" activity, providing renting discounts to graduates in the form of rental subsidies, rental gift packages and other forms. During the graduation rental season, both new and old users of I Love My Home can participate in the "Graduation Rental Choose My Love My Home" activity. Just fill in the "Rent Intention Business Area" online to qualify for the full participation in the rental subsidy draw. The discounts include 3 months' rent exemption (up to 10,000 yuan), and rental subsidies of 1,000 yuan, 300 yuan, and 100 yuan.
(schematic diagram of event poster, issued by CCTV)
58 Tongcheng and Anjuke also created a rental discount activity for graduates with the theme of "Starting Graduation Rental Festival", which not only gathered a large number of high-quality housing sources, but also provided effective incentives and incentives to attract individual landlords, apartment merchants and brokers to release more 0-deposit, monthly-pay housing listings to effectively help graduates solve housing problems; in addition, in order to reduce the burden of renting housing for graduates, the event has also launched a special 998 rental coupons, reduced living service fees for graduates and many other surprise benefits help this graduates rent a house without stress.
In addition, enterprises such as Vanke Boyu, China Merchants Edun, Xuhui Lingyu and other companies also provide graduates with various preferential policies such as store discounts, short-term rentals, worry-free check-out, rent deduction coupons, etc., to help graduates successfully "settle down".
With the completion of the first batch of affordable rental housing in various regions and entering the market, graduates who have started their own business and are employed in major cities can already apply for "rent-guaranteed housing" with complete facilities and preferential rents. At the same time, some qualified graduates can also apply for local public rental housing and enjoy the guarantee of no deposit and low rent. With the rapid development of the long-term rental market in recent years, more and more long-term rental companies will provide more special benefits to graduates during the graduation season. Government and enterprises are working together to make renting a house "no longer difficult" for graduates.
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