Zhili Brand Packaging Design|Original Editor
The Mid-Autumn Festival is coming soon again. Have you been looking forward to it for a long time? In addition to the 8-day long holiday this year, I can also complain and eat mooncakes at the same time. It’s so delicious!
Although it is still early to eat mooncakes, why not take a look at the mooncake gift box packaging design with the editor to see whether you should criticize or praise it?
"Chang'e Flying to the Moon" is a well-known story in China , in which the "Jade Rabbit" has also become a representative element of the Mid-Autumn Festival. This mooncake gift box chooses to use the "Jade Rabbit" as the creative point.
uses illustrations to recreate the traditional Jade Rabbit , which is both traditional and innovative. gives consumers a familiar yet fresh feeling.
The final illustration is used on the outside of the gift box, the inner lining paper, and the inner packaging tank . The unified visual presentation makes the packaging more exquisite and unique, and the new story more pleasant to listen to.
There are also different forms of gift boxes according to different positioning . The gift box designs of the same series below are relatively simple, and the internal bag design reduces production costs.
If the design of the moon cake gift box above is based on the ancients' longing for the moon, the one below is based on modern people's exploration of the moon..
applies outer space elements to the packaging design, with two space colors of silver and blue. It is a mooncake gift box with a strong sense of technology.
Opening the mooncake gift box seems to be on a space exploration journey.
If the mooncake gift box design above is simple and modern, the one below is even more simple and modern.
"Reunion of people under the full moon" is the most authentic message of the Mid-Autumn Festival . Among other things, the design uses geometric shapes and circles to express its meaning.
circles are combined into a continuous pattern to produce a picture of the moon and stars , a creative pun.
After reading the simple and modern ones, let’s change our taste, and take a look at the most popular “national trend” now!
via Guge Brand Consulting
The two major festivals of 2020, the Mid-Autumn Festival and the National Day, are held concurrently. It is a rare occasion. The creative core of the packaging of this Mid-Autumn Festival gift box comes from the "prosperity of a great country" under the rejuvenation of China.
takes the traditional culture of the Mid-Autumn Festival as the element, and the prosperity of the National Day as the keynote , interpreting a Chinese-style Mid-Autumn Festival ceremony.
is designed using hand-drawn illustrations, and the lid part is specially carved and hollowed out to present in five layers, giving it a sense of quality and fine workmanship.
The Mid-Autumn Festival gift box below is also "national trend", but the feeling is completely different!
via Mountains and rivers are flavorful Studio
Since ancient times, literati have placed their attachment to their hometown on birds, and the Mid-Autumn Festival is a time when wanderers long for home, so designed this gift box with the idea of "bird".
uses "flying birds" as metaphors for "wanderers", and uses illustrations to interpret the poetic themes of "looking for love, getting married, fame, and longing for home"..
The whole gift box has 4 layers, each of which is composed of 4 pictures of a coherent story , telling an ideal and happy life of traditional Chinese people.
▼Looking for love
▼Getting married
▼ Fame
▼ Thinking of returning
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