Now the public opinion on the Internet is asking: Dior What is the purpose of launching such an advertisement to plagiarize and tarnish the culture of North American aborigines?
The French luxury brand has been in the middle of a huge social media backlash after launching their latest campaign for Sauvage fragrance. The company,
, quickly removed the ad within hours of posting it on social media because of a fierce crusade from users who pointed out that the ad had obvious racist connotations and cultural plagiarism.
And not to mention that the main face of this advertisement is Hollywood superstar- Johnny Depp! The highlight of
's new fragrance promotion campaign is the first launch of this ad, which debuted on Twitter on Friday morning. Although Dior quickly deleted the advertising video and all traces of it from their Twitter account afterwards, the advertising video was still spread by users, as follows:
What’s worse is that when the advertising video was released at the time, Dior also accompanied the video Posted the following text:
"A true journey into the soul of native North America in a land of mystery, wonder and immortality." Stay tuned for more surprises. September 1st. "
To be honest, as a Chinese, it is not easy to see the seriousness of the problem. It is probably because of cultural barriers and lack of understanding. Just like when that Italian brand that committed suicide distorted Chinese people and Chinese traditional culture, many Westerners did not understand. It’s very understandable. In short, Dior’s idea has been widely criticized and criticized. How can such an idea get the green light through meetings at all levels of the company?
Cologne has a history of more than 50 years. The spokesperson has always been Depp, but it has never been in such huge trouble.
Considering that the name of this perfume is Sauvage, which is the French word for Savage (meaning savage), it is used to refer to the indigenous people of North America. The image itself is shocking, especially considering that the word "savage" has been closely associated with negative connotations throughout North American history.
As of the publication of this article, Dior has not apologized or admitted that there was any problem with the ad. , although we can infer that deleting the advertisements from their social media along with any related traces is actually a sign of a problem.
Now social media consumers are also mocking them for still pretending to be calm,
and other netizens. Pointing out that Dior deleted a series of Twitter posts after overwhelming public criticism on social media.
In fact, what we don’t understand is how could Dior, as a world-class company, allow such things to be so grand.
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