The newly established 123 Aviation Co., Ltd. will mainly operate ARJ21, C919 and other aircraft, adhering to the combination of trunk and support, based on the development goal of the Yangtze River Delta , serving the coast and radiating surrounding areas, and taking advantage of the opportunity of introducing domestic aircraft such as ARJ21 and C919 to Operating domestic commercial aircraft as the main body, combined with the existing business aircraft business, promotes the "two wings" of public aviation and business aviation, and creates a transportation product that combines "trunks and branches" and gradually improves and expands it to form a full industry, full service, and convenient , fast aviation service network, enriching China Eastern Airlines’ operating brand.
The name "One Two Three Aviation" comes from the philosophical speculation on the laws of nature in traditional Chinese culture. Laozi said: Tao gives birth to one, gives birth to two, two gives birth to three, and three gives birth to all things. It means that everything has infinite possibilities and everything must follow the rules.
The name "One Two Three Airlines" has a modern definition. The English name is ONE TWO THREE, or "OTT" for short. It can be understood as ON TIME TRAVEL, which means that the journey is always on time; it can also be understood as OVER TOP TRAVEL, which means incomparable. aviation experience. The new company LOGO is inspired by the letters O+T+T, and uses the looking-back bird as the main body of the LOGO style. The dynamic posture of two flying birds constitutes the main graphic of the LOGO, which contains the origin of all things and the great moment of the birth of life, interpreting It embodies the profound connotation of endless growth and vigorous development.