I never expected that the long-awaited "Avatar: Path of Water" would be such a surprise.
As a classic IP, "Avatar" has always been called a typical representative of 3D movies. The news of its second film had been spread as early as five years ago, and after going round and round, it was finally released today, five years later. As a result, what made all the movie fans stunned was that the movie ticket cost 300.
What kind of movie is this? The ticket price is so high?
Some netizens said: This is a 3D movie.
Is a 3D movie worth 300? As we all know, 3D technology is not a rare technology today, and cinemas often show some 3D movies. Obviously, it is obviously inappropriate to charge an IQ tax from the audience for such nonsense.
This time, Yuluojun wants to talk about whether a 300 movie ticket is worth it?
The movie "Avatar" first came into everyone's sight 12 years ago. Once upon a time, many movie fans were so amazed by the amazingness of 3D technology that they queued up all night just to watch a movie. Grabbing a 120 yuan movie ticket.
12 years have passed, but the high-priced movie tickets seem to have brought nothing?
Especially today's movie theaters, as the epidemic comes and goes, they are maintained intermittently. In fact, judging from the price of movie tickets in recent years, they have basically been rising. It is difficult to find affordable movie tickets in the past.
Judging from last year’s Spring Festival, the total pre-sale box office of seven movies has exceeded 1 billion. " Tang Tan 3" even exceeded 100 million in pre-sales within 36 hours, and even set a record for the fastest domestic movie box office to exceed 100 million.
During the Spring Festival in 2022, the pre-sale box office of " Changjin Lake: Shuimen Bridge " was 221 million.
With the increase in box office, more and more viewers have discovered that movie ticket prices are becoming more expensive year by year.
Watching movies has transformed from a kind of entertainment into a kind of luxury consumption.
In recent years, as domestic films have attracted more and more attention, many audiences have also entered the cinema.
But then, not much was gained.
Let’s talk about whether domestic films are good? Yu Luojun felt that this was not the case, but found that there were only a few high-quality films, and most of them were box-office hits that relied on emotions and IP. In particular, the theme of theme music, which has attracted much attention in recent years, has become a hot topic. But in the end, the works produced are all similar and identical.
Through these, it is not difficult to find that behind the increase in ticket prices of "Avatar: Path of Water", it has become a subtle pattern.
Perhaps, the ticket price of domestic films today does not exceed 100.
But in the future, there may not be a ticket price of more than 100.
"Avatar: The Path of Water" is more like an attempt. Such a work that caters to the needs of the audience and has the potential to change the market is best used to speculate on the psychological bottom line of movie fans.
Looking back at it, is "Avatar: Path of Water" really worth 300?
Yuluojun doesn’t think it’s worth it.
It has more value, more like the brand influence brought by "Avatar". For such a movie, in itself, if it were not as stunning as the first "Avatar", it would still be so mediocre when I look back on it now.
"Avatar: The Path of Water" is more like a movie that the market has exerted too much force and urgently needs to revitalize the vitality of the film and television market, and has given high hopes.
However, although the film industry has been hit hard by the epidemic, this is not the reason for the increase in movie ticket prices.
We cannot let movie fans pay for all these problems.
The problems behind high-priced movie tickets are thought-provoking.
