2022 Jingdong 12.12 has come to a successful conclusion. During this period, JD.com’s new department store’s thermal categories such as down jackets, thermal underwear, thermal shoes, children’s thermals, and home clothes continued their hot sales momentum since the beginning of winter. At the same time, during the 12.12 period of Jingdong’s new department store, the five-piece set of scarves, gloves, hats, earmuffs, and masks for local warmth also entered the peak of “winter storage”, and the transaction volume of and increased by more than 100% year-on-year.
As a necessity for winter travel, down jackets are highly sought after by consumers. Bosideng 's new extreme cold goose down jacket can withstand temperatures of -20°C, making it a powerful choice for keeping out the cold in low-temperature areas. In addition, duck men's short hooded jacket, Skechers graphene children's winter coat, etc. are also favorites of consumers. In addition to down jackets, thermal clothing categories such as thermal underwear, thermal shoes, children's thermals, and home clothes are also favored by consumers. During the 12.12 period of JD.com’s new department store, Hengyuanxiang’s thickened cotton autumn clothes and long trousers set, three-gun couple’s thermal underwear, Bananai Hot Leather 302++ thermal underwear, aqpa baby underwear set, UGG double bow snow boots, CAT classic rhubarb boots and other good products lead the best-selling list, bringing rich and diverse quality choices for different groups of people to wear warm clothes.
Bosideng’s new extreme cold goose down jacket, Duck men’s short hooded jacket, Skechers graphene children’s winter clothing
Banana hot leather 302++ thermal underwear, aqpa baby underwear set, UGG double bow snow boots
While doing a good job in keeping out the cold, accessories have also become consumers’ first choice to brighten up winter wear during the 12.12 period, and the demand for winter clothing accessories has increased significantly. In addition to the continued rise in popularity of gold jewelry, pearl jewelry, cultured diamonds, and jadeite are also favored by consumers. Among them, cultured diamonds have grown by more than 290%, and jadeite rough stones, jadeite necklaces, and jadeite rings have all grown significantly, and consumer demand has increased significantly. In addition, pearl jewelry has maintained a year-on-year growth rate of more than 100% in transaction volume since the beginning of winter. Small-sized "millet pearl" pearl necklaces paired with stacked metal necklaces not only show the warmth of pearls, but also highlight the exquisiteness of metal, helping consumers easily create a gentle and refined style.
In addition, there are regional differences in jewelry purchasing. The person in charge of relevant categories of JD.com’s retail fashion division said that stacked pearl necklaces are popular among female users in South and East China. Young women in East China prefer to use pearls with gold jewelry to present a romantic and retro French style, while women in South China prefer to wear silver stacked pearl necklaces.
According to China Weather Network , a stronger cold air is coming from December 15th to 17th. At that time, the minimum temperature line of 0℃ will press southward to northern South China, reaching the southernmost point this winter. The demand for cold protection and warmth will further increase. JD.com’s new department store will continue to keep an eye on weather changes, and launch new winter clothing in all categories to meet diversified winter wear needs, helping every consumer spend the winter warmly and elegantly. Come to Jingdong New Department Store, you can always choose something you like!
This article comes from financial information
