In 1928, UGG originated from the coast of California, USA, and immediately set off a fashion trend around the world. Based on the world-renowned classic shearling boots, we continue to expand our product lines and gradually return to the origins of the brand, integrating UGG's iconic wearing experience with fashionable design, and encouraging those who yearn for freedom to live their own lives.
The founder of the men's clothing brand Feng Chen Wang, Wang Fengchen graduated from the menswear design major at the Royal College of Art in 2015 and came to the joint booth at New York Fashion Week to show his creations. In the same year, he founded his own personal fashion brand Feng Chen Wang
Wang Fengchen was born in Fujian Province, China. She is part of a new generation of emerging talents in fashion. She studied fashion menswear at the prestigious Royal College of Art in London, graduating in 2015. Her work has received public and media recognition in the UK, Europe, the US and China. FENG CHEN WANG made its debut at the Spring/Summer New York Fashion Week in 2016 and was nominated for the LVMH Award. Since then, the brand has often appeared on the official calendar of London Fashion Week menswear. The brand was an International Woolmark Prize finalist for its Autumn/Winter 2020 collection.
Her work is inspired by her personal experiences, stories, discoveries, and conveys her perspective on the world. Its avant-garde style is reflected in the shapes, functional details and innovative perspectives of its menswear. Her careful selection of materials and fabrics, and her pursuit of excellence in the quality of ready-to-wear production allow people to see the future silhouette in the modern men's clothing she designs.
After the joint series of the first two seasons ignited the trend, Feng Chen Wang once again joined hands with UGG to launch the 2022 autumn and winter full-category joint series, and released a new concept blockbuster of "virtual and real" with avant-garde creativity. This blockbuster constructs an urban scene that is both real and imaginary, and the models cross the boundary between reality and reality to explore the coexistence and connection of global communities in the virtual city.
This season's UGG x Feng Chen Wang joint series also revolves around the philosophical inspiration of "the coexistence of reality and reality", using UGG's soft and comfortable abstract image as the "virtual" and urban retro sportswear as the "reality". The soft texture contrasts with functionality and urban style, presenting the artistic conception of "the coexistence of reality and reality".
In addition to shoe products, this season also launched a series of co-branded clothing items for the first time, and continues the product core of deconstruction and functionality. Two or three items can be combined into one, breaking through the established rules of the real world, exploring fictional multiple imaginations, and interpreting style fusion and bold and avant-garde imagination.
As a bold breakthrough from previous seasons’ co-branded series,
launches clothing items for the first time this season, and continues Feng Chen Wang’s classic “deconstruction” technique – random splicing and combination of multiple materials, and the personalized design of detachable furry sleeves, which has both a sense of “deconstruction” and functionality. This season's clothing is made of a collision combination of modern sports-style fabrics and wooly fabrics of different lengths, and presents autumn and winter tones around maroon and olive green, creating autumn and winter items with both soft texture and functionality.
The unisex design of the same style for men and women breaks gender boundaries and brings unlimited possibilities for autumn and winter wear. This UGG x Feng Chen Wang series will be on sale at Chengdu STREETHOOD Jingronghui store on December 2, 2022, and a limited-time display space will be opened at the same time. Welcome to the store to experience this urban life of "virtual and real".
