It has only been a week since Guo Biting mother-in-law and Xiang Tai Chen Lan made their mainland live broadcast debut .
However, she, who was highly sought after by netizens in the past, has now fallen from the clouds to the bottom.
had a return rate as high as 90% in just 4 days, lost nearly 1 million followers, and ushered in a huge turnaround in word-of-mouth across the entire network.
On December 19, Xiangtai started Douyin live broadcast to bring goods.
She used half of her contacts in the entertainment industry to help build momentum, and the number of viewers exceeded 800,000 in just 10 minutes after the broadcast.
's live broadcast gained 5.68 million fans that day, and sales soared to 300 million + , setting a new record for celebrities bringing goods.
Netcom spent 20 million to build live broadcast equipment, planning to start the famous scene of Bei Zhang Lannan Chen Lan "Double Lan Standing Together".
But she never expected that she would accidentally make a wedding dress for someone else through a casual joke about divorce mattress jokes ? Not only did
offend netizens and return the product to , they also sent a wave of free traffic to Zhang Lan and .
I watched her build a tall building, watched her entertain guests, and watched her building collapse.
is nothing but a matter of just one week.
Although Xiang Tai has been through a lot of storms, he was still caught off guard by the unfavorable start of 's first live broadcast..
Xiangtai’s first live broadcast sold 300 million goods
Zhang Lan is still in trouble despite all the circumstances?
Let’s review first. In Xiangtai’s first live broadcast, there was a famous underworld scene that can be called Shura Field.
In the warm-up session before the broadcast of , Xiangtai invited "gods from all walks of life" to the platform.
From Carina Lau, Rosamund Kwan, Louis Koo, to Chen Luyu, Huang Xiaoming...
No less than 16 heavyweights from Hong Kong, Macao, Taiwan and the mainland entertainment industry came to promote her.
Even Gong Huang personally sent a congratulatory message. is indeed listed with .
On the day of the live broadcast, her husband Xiang Huaqiang and son Xiang Zuo came to the scene to cheer her on.
can be said to be highly anticipated.
However, as soon as it started broadcasting, sudden accidents such as disconnections and black screens continued to occur.
shouted 9 yuan and 9 bonus benefits, but the audience could not see the product link at all.
The number of people in the live broadcast room exceeded 800,000. Xiang Tai planned to draw a lottery to celebrate, but what greeted his family was a long black screen waiting. Before the broadcast of
, fans were still worried that Sister Xiang Taihui would sell expensive goods that her family could not afford.
clicked into the live broadcast room and found that these worries were really unnecessary.
Because the atmosphere in Xiangtai’s live broadcast room is no longer grounded, but directly grounded.
bottles of small Coca-Cola for 11 yuan, a home beauty device for 9.9 yuan, a chopstick bucket for 10 yuan...
has all the bargains that you can imagine.
And Xiang Tairen wore a high-end dress and hundreds of millions of jewelry, as if he was visiting a street stall, with curiosity written all over his face. The assistant
uses rap to introduce the product. She only needs to stand in the middle as a human-shaped sign and announce the price .
Netizens joked that when visiting a two-yuan store, they feel like "you can't buy it for 9 yuan and you will suffer a loss, you can't buy it and you will be cheated."
But brainwashing videos of A-list celebrities are playing at the door, and a billionaire woman is standing in the store to welcome you.
This leek has to be laid out on the red carpet, this is a damn ritual.
Not only that, Xiangtai, who is bringing goods for the first time, seems to be completely unfamiliar with and the products he wants to sell.
’s face was filled with confusion and being forced to do business out of state.
Mid-to-high-end facial masks are sold for dozens of yuan each, and the anchors are almost talking about Martian Zi.
also mentioned that Xiangtai tried it personally, and after two days her face obviously looked different.
On the side, Xiang Tai looked at him with confused eyes. He stared blankly for half a second and looked outfield without answering.
If you are kidnapped, just blink. Xiang Tai: Wink.
sells ready-to-eat sea cucumbers, and the anchor brings them over for Teacher Xiangtai to taste.
took half a step back to Tai, turned around and talked about something else, with a hint of embarrassment in his cuteness.
The anchor continued to hand it to Xiang Tai’s assistant to try.
Xiang Tai turned his head and made small talk, but also reminded: "I have diarrhea after eating it when it's cold." The same goes for
selling fish maw and milk.
The anchor handed it to Xiang Tai and waved it away.
said "I have eaten" but also added "I am not a mukbang" , resistance is written all over the body.
Sometimes, Xiangtai will slap the brand in the face.
A rare expensive item in the live broadcast is a gold bracelet worth 3,999 yuan.
was obtained by Xiang Taijiu, who claimed that the market price was 10,000 yuan, and he had to cut N knives to get it for his family.
It is rare to try it on in person, but it is in the same frame as the 8-digit jade ring on her hand, which makes it even more shabby.
Xiang Tai blinked his big innocent eyes, and after looking at it for a long time, he finally managed to utter an introduction: "It's so cute."
People who don’t know how to buy broken diamonds, how can they see broken gold?
.
sells clay pot rice. Xiang Tai said that this is a product he personally selected. He loves to eat it and has been eating it for more than ten years.
As a result, this claypot restaurant was only established in 2013, and the brand building has not even been completed for ten years.
However, the brand owner Wang Zun said that the boss first made it and gave it to friends for more than ten years.
Can we understand that the claypot rice that Xiang Tai has eaten for more than ten years is still not the same thing as the one sold to us?
The most interesting thing about the slap in the face is the lottery. Assistant
said to pay attention to the illuminated sign and draw a family member to receive a mobile phone + tablet worth 8,000 yuan.
Xiang Tai touched his chin beside him and asked the assistant in a low voice, would giving away 8,000 be too little?
claimed to give away an iPhone in 3 minutes that day. Hundreds of iPhones were drawn, but so far I haven’t seen a single winner.
Could it be that those who won the lottery don’t surf to show off? The sheep don’t know.
In short, the live broadcast has been held for N times. Xiangtai has always adhered to the three no principles, not answering calls, not trying food, and not taking responsibility for the scene.
or even make the situation directly out of control. That said, Xiang Tai also sold mattresses.
Everyone originally went their separate ways, but unexpectedly she stabbed Zhang Lan in the heart.
said that if you give a mattress to your girlfriend as a gift to your wife, don’t take it back even if you get divorced. You should be more generous.
did not forget to make up for it in the end, saying that people who sleep on the mattress she sells will never get divorced.
Perhaps Xiangtai originally wanted to show that he was following the pace of eating melons, but making trouble with other people's family affairs aroused resentment among netizens .
Many fans canceled and returned the product because of this, including her 10-year old fans.
As for Xiang Tai and Zhang Lan, these two women of the "lan generation" who are seeking gold in the live broadcast industry, have also developed a bond.
The same strong women engage in live broadcasts
A duel between two Lan generation women
Because of selling mattresses to Tai live broadcast, she took the initiative to cue Zhang Lan's eldest son Wang Xiaofei.
Netizens were not satisfied with the customs clearance and returned goods, and even rushed to attack the message area.
Xiang Tai had to close Douyin comments and never appeared again after the live broadcast.
When Zhang Lankai was live broadcasting, there were also many people using Xiang Tai’s name on the screen.
Zhang Lan responded to this, asking everyone not to criticize and praise each other, and to respect each other.
also stated that he has never invested money to buy fans or traffic. The babies in the live broadcast room are all die-hard fans.
In the subsequent live broadcast, Zhang Lan answered fans' questions and only expressed that she knew Xiang Tai and that Xiang Tai was a very nice person.
This made Xiang Tai's "attack" a squib. Zhang Lan really deserves to make money!
Yang mentioned earlier that Netcom spent a lot of money to purchase live broadcast equipment and hired celebrities to promote and build momentum, just to create a "two-lan conflict."
But Zhang Lan’s way of selling goods and attracting fans is not so easy to copy.
is not about setting up a strong female character, just wearing fur and giving guidance in the live broadcast room.
First of all, there is a difference between people with dual LAN.
Xiang Tai has always been the woman behind the eldest brother, standing in the clouds and not eating the fireworks of the world.
displays expensive jewelry, limited-edition Hermès, and multi-billion-dollar mansions, all of which are standard features for top wealthy women.
is okay for everyone to watch in daily life.
But Xiang Tai wants fans to take money out of their pockets, but they will only stand in the live broadcast room.
lacks the affinity to get closer to fans in this aspect, and seems very disconnected.
As for Zhang Lan, who was divorced and raised a child to start a business, she fell down and got up again, step by step.
Compared with Xiang Tai, she does not have such a hard background. What she relies on is her down-to-earth spirit and her determination not to admit defeat.
fans like to watch, and she imitates bald DJing, hand-slicing eggs, and painting fake rings.
Secondly, the degree of professionalism of dual lan is different.
boasted to Tai before the live broadcast, saying that he had worked hard to familiarize himself with the live broadcast script.
But when it came time to actually deliver the goods, she looked like she didn’t understand them at all and couldn’t explain a single product introduction.
did not participate in the tasting or trial, and did not answer the call when being cued. I could feel the stretch in my crotch through the screen.
As for Zhang Lan, although she speaks freely in the live broadcast room, she really regards live broadcasting as a career and takes it seriously. Every product listed by
can be introduced clearly.
If you can try it, you will eat it on the spot without saying anything. Those who can take it apart and smash it will also be demonstrated in person.
Even though he was positive, he had a high fever and his whole body was sore and weak, but he was still strong in the live broadcast room.
Once again, there is also a dual-lan live broadcast attitude.
warmed up before the broadcast. said that this time it was not who came to bring goods to make money.
treats her fans as good sisters and wants to share her life experience with everyone.
But she neither showed real life, nor did she want to try the jewelry mask that ordinary people need to tiptoe to apply.
The products selected by
are all for discerning people, and they will know that they are for leeks.
Xiang Tai wants to make money from live broadcasts, and wants to be close to the people and down to earth, but he can’t lose face.
It would be better to be like Zhang Lan, who openly admits that she just wants to make money and has to sell hot and sour noodles to pay high alimony.
Sincerity is Sister Lan’s last resort.
So it’s not surprising that Xiang Tai fell over and couldn’t compete with Zhang Lan.
As fans say, no matter how little money I have, I don’t want to spend it on my knees.
There are never any family members in the live broadcast room
There are only consumers and business experience
According to Yang’s observation, Xiangtai has been preparing for the live broadcast for more than three months.
At the end of September this year, she accurately entered the Douyin and Xiaohongshu platforms.
Not long after, he signed a contract with Huotui Culture Media Company.
And this MCN company was established in October, the timing is very delicate.
Since then, Xiang Tai has been updating the daily life of ladies on dual platforms.
There are many big houses all over the country.
I can see the landmark building 01 building in my home in Taipei. I just went to Hangzhou and I was already looking for land to build a house to live in for my family.
A mansion in Kowloon Tong, Hong Kong, with a collection of various jade articles, Zhang Daqian's calligraphy and paintings and expensive drinks.
The luxurious cloakroom is filled with limited editions that even the most beautiful Hermès fanatics cannot mention.
diamond sharing, the 80.3-carat Brazilian Tourmaline Paraiba.
scares you?
Then choose a butterfly diamond ring with an 8.22 carat main stone and N ways to wear it.
Short videos are of course not just for fun. are paving the way for live broadcasts and even new business layouts in the future..
There have been reports in the public that Xiang Tai plans to take the lead first, and then arrange for his daughter-in-law Guo Biting to take over.
It’s like letting your son and daughter-in-law hold a variety show wedding. For Xiang Tai, it’s just business.
As long as you can make money, it doesn’t matter whether your posture looks good or not.
But Xiangtai seems to have overlooked one point. The personality of showing off wealth is not suitable for bringing goods.
Live broadcasting is also an industry that reflects dedication and professionalism, and it is not just a casual job.
In fact, Xiangtai Premiere overturned, not because it was unseemly to sell something for 9 yuan and 9 yuan.
The main problem is that she should not enter the venue with a condescending attitude.
The last person who looked down upon someone who brought his own goods was Li Xiang.
Now...dddd.
Instead of going from short videos to live broadcasts, she has created the persona of a top rich woman.
It is not true to say directly that Hong Kong’s entertainment industry is in a slump, and landlords do not have much surplus food after three years of epidemic.
No matter how rich you are, you can’t just settle for nothing. There is no shame in coming to the mainland to make money by bringing your own goods.
Of course, when bringing goods, you need to carefully select products, try them out, and treat consumers sincerely.
Putting on airs and saving face is worthless when it comes to making money.
Never forget that you were once just an ordinary person.
But then again, Have we misunderstood Xiang Tai?
Previously, a fan gave her heartfelt advice to Mrs. Xiang, hoping that she would be strict in selecting products and not recommend everything like other celebrities.
"The author likes it", not only likes it, but also actually does it. It is not recommended if it is not easy to use.
Could it be that I was used to being fooled by other anchors, but suddenly a real person came out and told the truth.
You can’t buy this one. If you eat that one, you will become dizzy. Are you still not used to it?
Although the scene where Mrs. Xiang did not cooperate with the acting was very embarrassing, she was also reminding consumers not to buy it.
Otherwise, how could the return rate be as high as 90%?
Xiangtai Live’s various abnormal performances are saving everyone money! Family members, put "Thank you for letting me go" on the public screen!
