After "Qing Qing Daily" became popular, iQiyi followed up with Tian Xiwei 's another sweet drama "Love You for the First Time". This drama was directed by Shen Qinyuan and starred Tian Xiwei and Wang Xingyue . It was adapted from the novel "It's Not Too Late to Love You for the First Time", with a total of 24 episodes. As a low-cost account-sharing drama, it didn't even get a rating on the platform. Although the popularity on the site exceeded 6,000, it was criticized by the entire network.
An outdated earthy campus drama
Lu Wanwan, played by Tian Xiwei, is a sophomore in the clinical department of a medical school. Although she usually studies hard and performs well, her mental quality is so poor that she deserts every exam and fails every time. After many years of unrequited love, Lu Wanwan threatened to pursue Ren Chu (played by Wang Xingyue), a super academic in the same school, and the scandal between the two spread.
In order to calm down the turmoil, Lu Wanwan decided to sign the "Scandal Elimination Plan" with Ren Chu. In the process of clarifying the scandal, the two of them saw the bright spots in each other. Lu Wanwan regained her confidence and managed to balance medicine and baking; Ren Chu played with Lu Wanwan every day, easing the relationship with his classmates and gradually gaining affinity. In short, both of them became better versions of themselves.
has the same sweet girl type as "Everyday Life", why is this drama tepid and even ridiculed by the crowd? In terms of characters, this drama follows the classic characters of ancient idol dramas, a combination of a beautiful scumbag and an aloof academic tyrant. Lu Wanwan is a typical silly sweetheart. The boyfriend she has been secretly in love with for a long time was snatched away by her best friend. The two of them had been secretly in love for two years, but she didn't notice at all. After the breakup, she only dared to vent her anger through imagination. On the surface, she was still in harmony. The male director was a well-known top student in the school at first. He was very cold and aloof. Because of his habit of irritating people when he talked, he needed to retake the social practice class. He tried to make himself more like an ordinary person. It is almost the same routine as the Taiwanese idol dramas more than ten years ago. It can be said that there is no innovation at all. The campus drama only writes about campus love without extension.
The plot is even more problematic, not just the clichés of almost hitting someone while riding a bicycle, but also the cliche clichés of trying to save someone but falling by the pool. Lu Wanwan's view of love is not in line with the setting of a sweet drama. Forgive her best friend for stealing her boyfriend. Maybe she values friendship more, which the audience can understand. Guan Ai, the school beauty who came out later, actually recommended Ren Chu to her and became good friends with Guan Ai. She seemed to be unable to distinguish the boundary between love and friendship. When there was a problem, the first thing she thought of was to give in to avoid conflicts.
The heroines of this year's popular sweet dramas are all brave, just like Zhu Yun in " Ignite Me and Warm You ", who decided that Li Xun would be a firm choice. This kind of sweet script is like electronic mustard. What the audience sees is a fate-like sweet love that is missing in reality. The outrageous and immature plot is really hard to watch.
Why is the "Sweet Girl" heroine drama so popular?
In the past, everyone watched dramas with female protagonists, such as "The Legend of Zhen Huan ", "The Legend of Mi Yue ", " Only Thirty ", etc., and the ratings were very popular. And this year, from " Xing Han Brilliant ", " Canglan Jue ", " My Villain Boyfriend ", to the end of the year " Ignite Me Warm You " and "Qingqing Daily", the most popular ones are all sweet girl types.
It can be seen from these relatively out-of-the-art TV series that the female protagonists have round faces and big eyes, and are more agile. Zhao Lusi In " The Rumored Chen Qianqian ", in addition to her vitality, she is also a bit funny. This unique temperament gave her a little more aura in "The Star". The same is true for Yu Shuxin . In "Canglan Jue" and "Moonlight Variations", both are "little suns" whose vitality heals. The sweet and naive character runs through almost all of her characters, bringing her own personality to the extreme.
Sweet girl heroines will not be like the previous heroines, who have extraordinary talents and are determined to fight to the death in their careers and achieve great achievements; nor will they be the kind of traditional female images that are sad and have to swallow their own grievances; they can find their own way with their own innocence and unique thinking.
is like the recent "Qing Qing Daily". The heroine Li Wei is gluttonous but loves life. She is very sincere in dealing with others. Due to the richness of her heart, she is also very willing to pass on her enthusiasm to others. She is very brave when encountering difficulties. She plays a bonding role in the harem and unites everyone. Under her influence, the sixth prince Yin Zheng discovers that he can live like this.
The sweet girl type heroine is closer to ordinary girls in reality. Her appearance is not like the cold and cool big-faced celebrities, but more like the neighbor who lives next door. Although her career in the drama is mediocre, her personality is always very cute and can give the audience a strong sense of empathy, like creating a dream for adults. Problems in reality always need to be solved, but contemporary young audiences are more inclined to build their own virtual worlds and escape temporarily. This type of sweet pet drama is the most appropriate material for the fictional world.
Moreover, the sweet and naive character of this type of heroine can always inspire the audience's protective desire, and the audience generally calls them their daughters. They have their own small interests and are willing to invest a lot of energy instead of insisting on getting involved in the workplace. This is also in line with the current "flat culture". The audience also hopes to meet energetic, sincere and kind people in reality, and also hopes to discover the beauty of life in the daily "part-time job" day after day.
The market for sweet girl dramas needs to be developed by oneself.
The success of these sweet girl characters in the industry has a lot to do with the actors themselves. They almost appear in their true colors and put their own personalities before their roles. Zhao Lusi, Yu Shuxin, Shen Yue , etc. all started in small-budget online dramas. They also share their lives on social platforms every day. It can be seen that their personalities are almost the same as their characters, so they are more relatable.
But this formula is not omnipotent. When the characters are complex, or they are very different from their own personalities, their performance does not satisfy the audience. Zhao Lusi's " and try the world " Douban score is 5.8. The princess of Qingzhou she plays has a straightforward personality and excellent martial arts skills. However, she did not show the sassiness that the character should have. The audience still thinks that she is very soft and cute, and she is very dramatic.
The same is true for Yu Shuxin. In "Two People's Little Forest ", Poppy's character has many levels, not only the fake identity and proactive pursuit of the male protagonist's passion, but also the rigor of a doctoral student, lack of confidence in appearance, etc. Yu Shuxin's performance is relatively weak, only showing her enthusiasm and directness. The final rating of this drama on Douban was only 6.3, just above the passing mark.
Coincidentally, "Love You for the First Time" and "Little Forest for Two" were both released immediately after the heroine's previous drama became popular, but both had poor results. It can be seen that even if an actor becomes popular, the audience will not blindly have a high evaluation of his work. On the contrary, the expectations will be higher and the ratings will be stricter. In the end, the work itself will speak for itself.
Sweet girls have relatively single roles, especially if they play many such roles, it is difficult to maintain a sense of mystery, which creates a stereotype for the audience, and it is difficult for the audience to trust other roles they play. Zhang Jingyi first came to the audience's attention with the sweet girl Li Anran in " The Sky of the Wind Dog ", and then tried the youth pain movie "I Want Us Together" and the family movie "Everything About My Mom". Although these two movies did not achieve very good results, it can be seen that she did not confine herself to the circle of sweet girls, and did not give herself an obvious label.
Sweet girl type roles must be played by young people, which is just right for me and the right choice.
