As the saying goes, the key to doing business is integrity, products and services. This is true whether it is an individual merchant or a large enterprise. On December 20, the first batch of Avita 11 and 011 mass-produced vehicles rolled off the assembly line at the Chongqing factory. At the same time, the first batch of Avita centers across the country will also be fully opened in Chengdu, Chongqing, Hangzhou and other cities. All the above actions show that Avita is making final sprint preparations for the first batch of deliveries by the end of the year as promised.
At the opening ceremony of Avita Center in Chengdu, Avita Chairman and CEO Tan Benhong said: "In addition to building good cars and selling good cars, Avita is also committed to providing users with full life cycle services and experiences. The first batch of Avita Centers to open carries such a mission. With the official start of user delivery of Avita 11 and 011 , we hope to use each Avita center as a foothold to provide users with a 360-degree immersive exclusive service experience, making it a living space that resonates with people who love themselves and their families. "
In order to ensure that the laying of channel touch points can be completed as scheduled, Avita takes "wide coverage, high quality, and diversification" as its core concepts. The first is "wide coverage". Avita will complete the goal of more than 200 offline channel contact points as scheduled in 2022, fully covering domestic first- and second-tier cities. The second is "high quality". Avita adopts the construction method of "direct sales + partners" to achieve the unification of service standards and service culture on the basis of ensuring the rapid implementation of channel touch points. Finally, there is “diversity.” Avita offline channels have three forms: Avita Center, Avita Experience Center, and Shepeng Authorized Center.
Specifically, city center stores, including Chengdu Avita Center, are the flagship stores with the highest positioning among the three channel forms, and can provide one-stop full-featured services such as display, experience, delivery, and after-sales service. Avita Experience Center is located in the core shopping malls of major cities. It is not only a window for brand promotion and product display, but also provides experience and sales services. The auto-injection authorized center is a channel for after-sales and other services. It is mainly located in the automobile business district of core cities and can provide users with high-standard after-sales services such as auto-injection, car beauty and high-quality products.
It can be said that Avita's channel model has well solved a series of pain point problems such as difficulty in consumer experience, difficulty in price comparison, and difficulty in picking up a car. It has once again optimized the service experience and delivery experience based on the channel models of other new forces. In the future, Avita will always adhere to user needs as the starting point, build a smart lifestyle that goes beyond travel, and continue to surprise users with a more complete service network and more efficient service experience.
