1.
On December 16, Avatar 2 had a single-day box office of 126 million, with an average ticket price of 55.4 yuan and an average of 10.6 people watching per game!
On December 17, Avatar 2 had a single-day box office of 140 million yuan, with an average ticket price of 57 yuan and an average of 11.6 people watching per game!
On December 18, Avatar 2 had a single-day box office of 93 million yuan, with an average ticket price of 57 yuan and an average of 8 people watching per game!
On December 19, Avatar 2 had a single-day box office of RMB 37 million, with an average ticket price of RMB 54.4, and an average of 4.3 people watching per game.
On December 20, Avatar 2 had a single-day box office of RMB 31 million, with an average ticket price of RMB 53.5, and an average of 4 people per game.
On December 21, Avatar 2 single-day tickets The box office of Avatar 2 was RMB 28 million, the average ticket price was RMB 53, and the average ticket price was 4 people per game. On December 22, the box office of Avatar 2 was RMB 26 million, the average ticket price was RMB 52.8, and the average ticket price was 3.9 people per game. On December 23, the box office of Avatar 2 was RMB 35 million, the average ticket price was RMB 53.8, and 6.6 people watched it per game!
This is the data given eight days after the release of the international blockbuster Avatar 2. There is no doubt that such data exceeds everyone's expectations. Even if the domestic epidemic has not yet ended, the data of this movie should not be so sluggish!
2.
You must know that before Avatar 2 was released, the domestic theater chain stated that this drama will become the savior and save the theater chain. Everyone is counting on it to have a good year!
So there is this: Avatar 2 received 70-80% of the high-ranking films in the hands of theaters!
From the data, we can see that after the release of Avatar 2, the single-day box office has been declining, and the ticket price has also been falling. According to professionals, a small hall (100 seats) needs to sell 8 tickets to make back the money. The larger the hall, the more tickets need to be sold. From this perspective, the cinema played "Avatar 2" not only did not make any money, but also lost money!
3.
According to common sense, since Avatar 2 cannot be the savior, should theaters reduce its ticket prices and schedule films?
The reality is: on December 24, the average ticket price of Avatar 2 was 69.5 yuan. For example, the average ticket price of the previous days was 16 yuan higher!
4.
So the question arises. Judging from the attendance rate, there are no viewers to watch Avatar 2. Why do cinemas raise prices at this time?
The reason is simple: the higher the price, the more profit the theater chain will make!
The release price of Avatar 2 is 25-30 yuan. The higher the price given by the cinema, the higher the profit. This part of the profit will be given to the film studio, theater chain and ticket sales platform in a certain proportion, but no matter how it is distributed, this part of the money will be taken out of the pockets of the audience!
As for where the "confidence" for movie theaters to raise prices comes from, this is a good explanation: Avatar 2 is a Hollywood blockbuster after all. The first Avatar set a box office record and has hundreds of millions of fans around the world. As long as it is released, there will be fans entering the movie theater!
Therefore, the theater chain chose to raise prices on Saturday just to make a little more money. While the popularity of Avatar 2 has not faded, they can make another wave of wool. As for how long this "chaos" will continue, we will wait and see!
