On December 20, Stephen Chow agent Chen Zhenyu posted on Weibo that Stephen Chow entrusted a lawyer to issue a statement: In response to the recent emergence of film and television cards derived from movies such as " Westward Journey " with Stephen Chow's autograph and authorization on the market, Stephen Chow has never signed the card or authorized anyone to use his signature on the card. The merchant's move is suspected of infringing Stephen Chow's name rights and goodwill, and requires the other party to stop a series of infringements.
Searched for "Westward Journey Westward Journey Signature Card" on Douyin . The price of related products is as high as 1,308 yuan per set. In the "Surprise Online Enterprise Store" with the highest sales volume, 34 people have paid, and dozens of people have placed orders in many other stores, and some products support "fake one and get four for one."
The product introduction shows that each "Moonlight Treasure Box" contains 3 boxes of cards. Including precious metal cards, film cards, script manuscript cards, costume material cards, and scene cards, containing the signatures of Stephen Chow, Zhu Yin, Ng Mang-tat , Karen Mok , etc. Each signature card has an independent number. Collect all the sterling silver cards engraved with the words "Da, Hua, Xi, You" and you can exchange them for 13.14 grams of 24K pure gold cards. The merchant behind
【1】is applying for cancellation Xiying Group responded that it had not authorized the
product page. The authorization letter showed that on October 8, 2022, Shaanxi Xiying Digital Media Technology Co., Ltd. authorized Xi'an Jieyuechao Enterprise Management Consulting Co., Ltd. to produce and sell the movie "html The design, development, publicity, display, sales and other matters of the peripherals (cards) of the "Westward Journey: Moonlight Box " and "Westward Journey: The Marriage of the Monkey King " series, the authorization period is from November 1, 2022 to October 31, 2023.
At the same time, the product also comes with a silver product inspection report from the National Gold and Silver Products Quality Supervision and Inspection Center, but there is no relevant material to prove the source of the signatures of Stephen Chow and others.
Enterprise Chacha information shows that Shaanxi Xiying Digital Media is , a wholly-owned subsidiary of under the West Film Group. It was established on April 25, 2006, with a registered capital of 67.5 million yuan. It has authorized other companies to launch Westward Journey co-branded liquor, food, etc.
As a classic in the hearts of countless movie fans, "Westward Journey" is almost the most valuable film and television IP in China. Public information shows that the mainland copyright of "Westward Journey" is owned by Xi'an Film Studio, the predecessor of West Film Group, while the Hong Kong copyright belongs to Stephen Chow's own company.
According to media reports, Xiying Group, one of the six major film groups in China, has received more than 20 million yuan in copyright licensing fees alone after launching rights protection and value mining for "Westward Journey". A person in charge of Xiying Group once told the media, "Judging from the current situation, in the next 28 years of copyright, it is expected that Xiying will earn several billions in profit."
Jiupai Financial Reporter called Shaanxi Xiying Digital Media Company to inquire about the situation. After indicating their identity and intention, the relevant personnel responded: " We are not authorized, what does this matter have to do with you?"
The authorized Xi'an Jiejiechao Company was established on April 12, 2018, with a registered capital of 10 million yuan, and its legal representative and shareholder is Ju Xinli. The reporter tried to call the company's official phone number, but the other party was turned off.
It is worth noting that on December 2, 2022, Xi'an Jijiechao Company has been included in the "business abnormality" list by the Municipal Supervision Bureau. The specific reason is that the registered residence and business premises cannot contact the company. On December 8, his company issued an announcement announcing that it had resolved to dissolve, and it planned to apply to the Weiyang District Municipal Supervision Bureau of Xi'an City for deregistration, and would soon declare its claims to the liquidation team.
[2] The card-splitting live broadcast room earns millions a month, and it is difficult to tell the authenticity from the fake. Behind the
infringement incident, in the past year or two, a large number of "card-splitting" related live broadcast accounts have appeared on Douyin. In addition to the already popular sky-high price star cards and Ultraman cards, there are also film and television dramas such as Harry Potter, Avengers, Detective Conan, and star signature cards. After users place an order in the live broadcast room, the anchor will open a "blind box" on the spot, creating a tense and exciting atmosphere.
Feigua data shows that the anchor's personal account of the leading live broadcast account "Jiou Kaifang" has nearly one million fans, sales in two months exceeded 2.26 million yuan, and the average number of viewers per live broadcast exceeds 10,000.In addition, another card-removal account, "Card-Removal Xiaotuan", has less than 150,000 followers and monthly sales of nearly 2 million yuan.
According to industry insiders, there are no returns or exchanges for live streaming of cards, and the profit margin is 15%-25%, which exceeds many product categories. The "financiers" are generally players aged 30-45 with certain financial strength.
It is reported that some of these card products are indeed genuine products co-branded by the copyright owners. In the comment areas of these live broadcast rooms, there are fans who are eager to place orders, and some netizens have left messages saying that their products are inferior and fake.
In response to the current mixed market of celebrity signature products, Liu Junhai, a professor at the Law School of Renmin University of China, told the media that it is necessary to rectify and standardize. The key is to clarify the responsibilities of the online platform. If the merchant cannot provide an authorization report or other materials that can prove the authenticity of the signature, it must refuse to be sold on the shelves.
Jiupai News Reporter Xia Wenqi
[Source: Jiupai Finance]
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