Editor: Lea
The Taiwan Advertising Catchphrase Award organized by "Brain" magazine has been announced as scheduled! The 27th Golden Sentence Awards took "Quoting Golden Sentences" as the theme. A total of 563 works were submitted. In the end, 21 golden sentence winners and 12 shortlisted works were selected.
Editor: Lea
The Taiwan Advertising Catchphrase Award organized by "Brain" magazine has been announced as scheduled! The 27th Golden Sentence Awards took "Quoting Golden Sentences" as the theme. A total of 563 works were submitted. In the end, 21 golden sentence winners and 12 shortlisted works were selected.
Looking at the audience, there are hotly discussed quotes from advertisements such as "Taiwan Jiaoxi Hotel" and "Carrefour Ghost Festival" that are on the list, as well as outstanding quotes created by local Taiwanese brands and agencies that are not well known to everyone. In addition, Taiwan's Ogilvy , which has 11 award-winning quotes in the audience, is the biggest winner!
How exciting is the 27th Taiwan Advertising Catchphrase Awards? Come and take a look!
1. Winner of the Eternal Phrases
Every day, have some sunshine
Advertiser: Uni-President Enterprise Co., Ltd.
Agent: Global Qifu Advertising Co., Ltd.
Product/Service: Uni-President Sunshine Unsweetened Black Soy Milk
2. Winner of the Top Ten Phrases of the Year
1. Once a year, Peaceful Pudu
Advertiser: Home Lok Fu Co., Ltd.
Agent: Chunshu Technology Co., Ltd.
Products/Services: 2019 Mid-Autumn Festival Promotion Schedule
2, Order today, order off tomorrow
Advertiser: Tesco Shopee Co., Ltd.
Products/Services: Shopee off order on Valentine's Day
3, Taiwan Pay The most popular Pay
advertiser with Taiwanese: Taiwan Pay Taiwan Mobile Payment
Agent: Taiwan Ogilvy Group
Products/Services: Brand Annual Proposition
4. Honesty first Another deal
Advertiser: Yongqing House
Agent: Taiwan Ogilvy Group
Products/Services: Brand proposition
5. With you, there will be no rurality
Advertiser: Fubon Life Insurance Co., Ltd.
Agent: Chuanglue Advertising Co., Ltd.
Products/Services: Brand video
6, Why grow up
Advertiser: Volkswagen Taiwan Volkswagen
Agent: Taiwan Ogilvy & Mather Group
Products/Services: T-Cross small SUV
7, Spend on the edge of the knife Province in Jiekou
Advertiser: Taishin International Commercial Bank Co., Ltd.
Products/Services: Taishin Bank Jiekou Co-branded Card
8, Lax Meike every month
Advertiser: Jiage Food Co., Ltd.
Agent: Chuanglue Advertising Co., Ltd.
Product/Service: Tiandi Hebu Siwu Drink
9, Hesitation You are too kind to yourself
Advertiser: Taiwan Bills Blue Base (Nike)
Agent: Taiwan Ogilvy Group
Products/Services: Brand annual proposition
10, armpit whitening and antiperspirant, if you are a goddess, raise your hands
Advertiser: NIVEA Nivea
Agent: ONE Shot Shencai Co., Ltd.
Products/Services: Underarm antiperspirant and whitening plant extract series
3. Social copywriting winner
1, #MYEVERYDAYEXCELLENCE 366 quotations
Advertiser: Foreign Trade Association (TAITRA) Taiwan Premium Award
Agent: Taiwan Ogilvy Group Products/Services: Taiwan Premium 366 Digital Quotes
2, IKEA Taiwan 25th Anniversary
has a Taiwanese name We are more like a family
Advertiser: IKEA Co., Ltd.
Agent: Ogilvy & Mather Taiwan
Products/Services: IKEA Co., Ltd.
3. Not good enough sex is like——
Advertiser: Foreign objects are there Co., Ltd.
Agent: As long as there is someone Community Consulting Co., Ltd.
Products/Services: Foreign Body Stem Color Workshop
4, three o'clock this afternoon I want to see my teeth
Advertiser: Quanlian Industrial Co., Ltd.
Agent: Taiwan Ogilvy Group
Products/Services: Quanlian Fan Page - Quanlian Dental Research Institute
5, Tianhou is on vacation
Advertiser: Jiaoxi Grand Hotel
Agent: Taiwan Ogilvy Group
Products/ Service: Jiaoxi Royal Hotel
6, Menstrual Climate Map
Advertiser: Quanlian Industrial Co., Ltd.
Agent: Taiwan Ogilvy Group
Products/Services: Quanlian Fan Page-Mianmian Expo
7, A little shrimp A little smart
Advertiser: Cathay Pacific Bank
Agent: Ogilvy & Mather Taiwan
Product/Service: Cathay Pacific Shopee Shopping Co-branded Card
8, Matcha Green Haiku
Advertiser: Quanlian Industrial Co., Ltd.
Agent: Taiwan Ogilvy Group
Products/Services: Quanlian Fan Page - Quanlian Matcha Season
9. If you dare to do it, love will come.
Advertiser: Tesco Shopee Co., Ltd.
Product/Service: Shopee’s Single Valentine’s Day
10, Learn to treat yourself coldly and let yourself go
Advertiser: Carrefour Co., Ltd.
Agent: Chunshu Technology Co., Ltd.
Product/Service: Carrefour Summer Cooling Products
4. Shortlist of the 20th Advertising Sentence Creation Competition
"Social Group"
1, The beauty of Bhutan is not just beautiful.
Select brand: Southeast Tourism
Product name: Bhutan - Happiness is not simple
2. You Need Water? UNI Water
Select brand: Uni-President Enterprise
Product name: UNI Water pure water
3. Life is a marathon, health allows you to run further
Select brand: Health Magazine
Product name: Health Magazine
4. Donate a bag of blood Save now
Choose brand: Blood donation center
Product name: Passionate blood
5. If no one comes, at least there will be a happy new year.
Selected brand: Xilai
Product name: Egg roll gift box
6, 0.01mm is the most comfortable safe social distance
Selected brand: OKAMOTO Okamoto-001 Extremely thin condom Product name: Condom
"Campus Group"
1. Put the dazzling world of the world into my eyes
Selected brand: Bausch & Lomb Co., Ltd.
Product name: Lace Eyes Color contact lenses
2, With you, I will no longer flirt with women
Select brand: Donglin Electronics Co., Ltd.
Product name: Weeder
3, AB BODY moves!
Choose the brand: Uni-President Enterprise Co., Ltd.
Product name: AB yogurt
4, I want to meet you more
Choose the brand: Huibang Technology Co., Ltd.
Product name: Shenlaiya Mahjong
5, Pain Tablets and Tear Pain
Choose the brand: GlaxoSmithKline Pharmaceutical Co., Ltd. Taiwan Branch
Product name: Puna Pain Pain Reinforcement Tablets
6. People need clothes, and cabinets must be enough to hold them.
Choose brand IKEA IKEA Home Furnishing Co., Ltd.
Product name: PAX system wardrobe
Advertising slogans It is not enough to only take into account the actual effect. It also needs to withstand the tests of the advertising industry, academia and the art and literary circles. It can not only achieve the brand's marketing goals, but also have educational and research significance, and the word structure can also withstand careful polishing. There are many writing techniques for golden sentence copywriting, but as Taiwanese writer Zhang Xi, one of the judges of this award, said: "No matter what, as long as there is emotion, it will be easy to remember and make people stop."
After appreciating the golden phrases of Taiwanese advertising buzzwords in 2020, you might as well review the wonderful award-winning works of the past!
Taiwan’s Golden Sentence Award for Advertising Catchphrase Awards over the years (1994-2011)
Taiwan Golden Phrase Award for Advertising Catchphrase in 2016
2017 Golden Phrase Award for Advertising Catchphrase
2018 Taiwan Advertising Catchphrase Golden Sentence Award
2019 Taiwan Advertising Catchphrase Golden Sentence Award
Author: Global Award Library
Shuying User Original, please mark the source for reprinting: Shuying.com
Advertiser: Tesco Shopee Co., Ltd.
Product/Service: Shopee’s Single Valentine’s Day
10, Learn to treat yourself coldly and let yourself go
Advertiser: Carrefour Co., Ltd.
Agent: Chunshu Technology Co., Ltd.
Product/Service: Carrefour Summer Cooling Products
4. Shortlist of the 20th Advertising Sentence Creation Competition
"Social Group"
1, The beauty of Bhutan is not just beautiful.
Select brand: Southeast Tourism
Product name: Bhutan - Happiness is not simple
2. You Need Water? UNI Water
Select brand: Uni-President Enterprise
Product name: UNI Water pure water
3. Life is a marathon, health allows you to run further
Select brand: Health Magazine
Product name: Health Magazine
4. Donate a bag of blood Save now
Choose brand: Blood donation center
Product name: Passionate blood
5. If no one comes, at least there will be a happy new year.
Selected brand: Xilai
Product name: Egg roll gift box
6, 0.01mm is the most comfortable safe social distance
Selected brand: OKAMOTO Okamoto-001 Extremely thin condom Product name: Condom
"Campus Group"
1. Put the dazzling world of the world into my eyes
Selected brand: Bausch & Lomb Co., Ltd.
Product name: Lace Eyes Color contact lenses
2, With you, I will no longer flirt with women
Select brand: Donglin Electronics Co., Ltd.
Product name: Weeder
3, AB BODY moves!
Choose the brand: Uni-President Enterprise Co., Ltd.
Product name: AB yogurt
4, I want to meet you more
Choose the brand: Huibang Technology Co., Ltd.
Product name: Shenlaiya Mahjong
5, Pain Tablets and Tear Pain
Choose the brand: GlaxoSmithKline Pharmaceutical Co., Ltd. Taiwan Branch
Product name: Puna Pain Pain Reinforcement Tablets
6. People need clothes, and cabinets must be enough to hold them.
Choose brand IKEA IKEA Home Furnishing Co., Ltd.
Product name: PAX system wardrobe
Advertising slogans It is not enough to only take into account the actual effect. It also needs to withstand the tests of the advertising industry, academia and the art and literary circles. It can not only achieve the brand's marketing goals, but also have educational and research significance, and the word structure can also withstand careful polishing. There are many writing techniques for golden sentence copywriting, but as Taiwanese writer Zhang Xi, one of the judges of this award, said: "No matter what, as long as there is emotion, it will be easy to remember and make people stop."
After appreciating the golden phrases of Taiwanese advertising buzzwords in 2020, you might as well review the wonderful award-winning works of the past!
Taiwan’s Golden Sentence Award for Advertising Catchphrase Awards over the years (1994-2011)
Taiwan Golden Phrase Award for Advertising Catchphrase in 2016
2017 Golden Phrase Award for Advertising Catchphrase
2018 Taiwan Advertising Catchphrase Golden Sentence Award
2019 Taiwan Advertising Catchphrase Golden Sentence Award
Author: Global Award Library
Shuying User Original, please mark the source for reprinting: Shuying.com
