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restaurant table reservation tool "revolution" has generally gone through three stages: telephone, third-party APP, and reservation phone all-in-one. The disadvantage of
phone reservation is that customers may not necessarily have a seat when they call to make a reservation, which wastes user time and restaurant manpower. The trouble with third-party APPs and reservation phone all-in-one is that restaurants still cannot be "unattended".
Is there a method for table reservation? Can it be as convenient and autonomous as online seat selection when watching a movie or online check-in when flying? In this way, once they find that there are no vacancies and do not want to wait, the user can directly change the reservation to another restaurant, and the restaurant can reduce manpower allocation.
The answer is: This service was born! What does it look like? See below for details.
01
From APP and booking phone all-in-one to "second booking"
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Delicious No need to wait The "booking phone all-in-one machine" launched by simplifies the operation steps for consumers and merchants: directly capture the customer's mobile phone number, and the booker only needs to inform the number of people and time, and the waiter can place an order in 12 seconds, complete the reservation in 3 steps, and notify the booking result immediately; if the customer has made a reservation before, the all-in-one machine will also display his name, gender, special requirements and other information.
htm The emergence of l6
, a smart table reservation tool, has made table reservations more convenient, more accurate, and more time-saving, but there is still room for optimization. For example, it is too inefficient for customers to make a phone call without knowing whether there are any seats left in the restaurant. Although the restaurant saves some manpower, it cannot be "unattended" and still needs to arrange for waiters to stay by the phone to provide "semi-automatic" services. Based on the pain points of this industry,
combines the delicious no-waiting APP and the "reservation phone number" "Machine machine", delicious food does not have to wait for "second ordering" products came into being: one-second booking, online seat selection, instant ordering , the ordering costs of restaurants and diners have been saved, and the table reservation service in the catering circle has opened a new era of gameplay.
02
Three "reference objects" make a win-win situation for both restaurant companies and diners
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｜Like Booking train tickets |
"Inventory" is intuitive and saves restaurant manpower
This is a "second ordering" 1.0 product, which can be called inventory-based booking. The principle of
is that the restaurant directly releases the table inventory to the delicious platform. Through the delicious app, users can intuitively see the number of tables available for reservation within a specified date. Click to select the time period and number of people to complete the reservation. There is no need to call the merchant or wait for confirmation. , completely self-service operation, truly "book in one second and get it immediately".
For restaurants, as long as the number and time period of stocked seats are set in advance, there is no need to arrange for manpower to stand by the reservation machine. The system automatically takes orders, automatically confirms, and automatically consumes inventory. When customers reserve seats when the merchant is not open, ordering in seconds can also reduce the churn rate. For the first time, "fully automated" table reservations have been achieved. What is the effect of
How about it? According to Delicious No Waiting, more than 50% of its cooperative merchants have now enabled the instant ordering function. Some restaurants said that after using Instant Order, each order saves an average of 5 minutes on reservation time and can save 2 people every day. The waiters are freed from the boring and cumbersome reservation process and devoted to other services, which greatly improves diners' satisfaction.
｜Like watching a movie｜
Purely self-service online seat selection, which helps restaurants adjust their operation strategies
Cinema-style online seat selection is a 2.0 product of "second booking". As the name suggests, you can select specific seats online, similar to selecting seats at a theater, selecting seats for a performance, or checking in online. "Cinema-style online seat selection" further meets consumers' personalized service needs. Dining seats by the window, by the aisle, away from the kitchen, non-smoking areas, etc. can be clearly seen through the distribution map, turning seat reservation into "seat selection".
"Cinema-style online seat selection" may seem like a small step to improve the booking experience, but it is a big step towards changing users' booking habits and leading the innovation of the catering industry.Users can meet their personalized needs through "seat selection". While recognizing this experience, their willingness to return may be greatly increased. Merchants can understand user needs through "seat selection", adjust restaurant operation strategies in a timely manner, focus on high-quality users, and drive overall restaurant revenue.
｜Like a credit card｜
Liquidated damages constraint, reducing restaurant table reservation costs
Some restaurants may be worried: if a large number of tables are "booked in seconds", will some users not come to dine after booking, thus wasting table resources?
To this end, Delicious has launched a "reservation deposit" product, which charges a certain amount as a deposit when the guest makes a reservation. If the guest arrives on time to dine at the restaurant or cancels the reservation in advance, the deposit will be refunded in full; if the guest fails, the deposit will be deducted as liquidated damages. This constrains the booking behavior and results of both consumers and merchants to a large extent.
For scarce table resources in high-quality restaurants, such as business banquets, important gatherings, special anniversaries, popular holidays, etc., consumers who pay a deposit can enjoy "exclusive" advantageous resources, which greatly improves the dining experience. On the other hand, the deposit also gives merchants a "peace of mind" so that they are not afraid of consumers breaking their appointments at will, and can release empty tables in a timely manner to achieve a win-win situation.
A number of leading restaurants such as Wangxiangyuan were the first to open "reservation deposits": within one month, the in-store dining rate increased by 20%, the vacancy rate dropped by more than 30% after the seats were released in time, and the store's weekend/holiday revenue increased by 5%.
For customers, dining is no longer a "casual act" of ordering and eating whatever they want, but requires "responsibility"; for restaurants, using better methods to attract in-store guests into their own customer pool lays a solid foundation for the restaurant's continued operations.
In the context of China's third consumption upgrade, there is a new possibility for the positive cycle of Chinese people's dining habits and the healthy operation of restaurants to form.
▼ poke me, everyone is watching
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Coordinator: Guan Xuejing｜Editor: Wang Yanyan｜Visual: Chen Xiaoyue
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