text/Chen Feng
On the evening of October 17, the Chinese launch ceremony of the new Mercedes-Benz long wheelbase GLC SUV that "dare to be a hero" and the 2018 "Heaven and Earth is the Journey" Mercedes-Benz SUV Conquest Journey kicked off in Chengdu. [Auto Wiki APP] was invited to experience the strength and determination of Mercedes-Benz's "dare to be a hero" at the scene. Mercedes-Benz's long-wheelbase GLC SUV is available in four models: GLC 260 L 4MATIC dynamic, GLC 260 L 4MATIC luxury, GLC 300 L 4MATIC dynamic and GLC 300 L 4MATIC luxury. The manufacturer's suggested retail price ranges from RMB 429,800 to RMB 576,000.
In order to benefit Chinese users, Mercedes-Benz has also introduced a number of financial policies and replacement and repurchase support plans. From now until December 31, 2018, customers who order the new Mercedes-Benz long-wheelbase GLC L SUV at authorized Mercedes-Benz dealers can enjoy ultra-low interest rates starting at 2.99% for designated models. They can also choose Star Time's "Enjoy now, choose later - new flexible car purchase plan" and enjoy ultra-low monthly payments starting at RMB 1,278. In addition, customers who choose to replace or repurchase can also enjoy insurance support of up to RMB 6,000.
In addition, during the evening event, the lighting ceremony of the "Heaven and Earth is the Journey" 2018 Mercedes-Benz SUV Conquest Journey was also officially launched under the starry sky. From October 18 to 23, 2018, the strongest lineup of the Mercedes-Benz SUV family, including the new Mercedes-Benz long-wheelbase GLC SUV, will set off from Chengdu, passing through Kangding and Daocheng Aden, to find the mysterious Shangri-La, and discover the true hero within yourself on the edge of the disappearing horizon.
"Dare to be a hero" Mercedes ·Benz
It is the Double Ninth Festival. On the bank of Longquan Lake in Chengdu with a refreshing autumn breeze, a grand event with a sea-like blue sky as the curtain and green grass as the stage was staged. "Dare to be a hero" has always been the product slogan of Mercedes-Benz GLC, and "heroic sentiment" is also one of the reasons why the Mercedes-Benz brand has always been loved by the majority of car fans.
Since Li Na endorsed Mercedes-Benz in 2015 and redefined "hero", she has become a hero in the minds of many people. At the scene, Mercedes-Benz also invited Li Na and his wife to share what they think of heroes. Heroes are not just those who are great and outstanding and have made outstanding contributions to the world. Those who have the courage to persevere and create miracles in the ordinary can also be called heroes.
Although the entire event is named after a "hero", it reflects the ordinary in every aspect. A Chengdu song, a story, and a few old songs were enough to bring the entire press conference to a climax. When the majestic and heroic protagonist of the banquet, the new Mercedes-Benz long-wheelbase GLC SUV, took the stage, the atmosphere was ignited again. The new car's 100mm longer wheelbase and more than 600 detailed upgrades were condensed by Duan Jianjun into one sentence, "You are called a hero when you show off your intelligence; you are called a hero when you are courageous." It also reflects the calmness and calmness of Mercedes-Benz.
Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales and Service Co., Ltd., said on the spot, "The Mercedes-Benz SUV family has always been deeply loved by Chinese customers. Two out of every five Mercedes-Benz sold to the Chinese market are SUVs. At the same time, we have also consistently provided a variety of SUV models for the Chinese market to meet customer needs. The new Mercedes-Benz long wheelbase GLC The SUV is specially designed for the Chinese market and will accompany Chinese customers who dare to be heroes on their own journey of life. "
The longest Mercedes-Benz GLC L in its class. SUV
As the battle in the luxury brand SUV market becomes more and more fierce, each BBA has used its special skills to meet the discerning appetites of prospective car owners. However, with the launch of the new X3 of BMW and the Audi Q5L , it is inevitable that the GLC with the original standard wheelbase will be compared. Therefore, in response to the unique "L" plot of Chinese users, Mercedes-Benz launched a lengthened GLC with a 100mm longer wheelbase, making it the model with the longest wheelbase among BBA products in its class. In Mercedes-Benz's view, all this is just the sense of responsibility borne by heroes.
At the scene, Duan Jianjun used two examples to prove the unique beauty of the Mercedes-Benz GLC L.He mentioned that Jordan was almost given up by the coach when he was young because he was not tall enough, but because he insisted on upside down training, he miraculously grew 100mm taller and joined the school team as he wished, starting his heroic basketball career. In order to be able to control 100mm high heels, the Victoria's Secret model needs to undergo tens of millions of steps to have the opportunity to go on stage to show the beauty of the design. The extended 10cm of Mercedes-Benz GLC not only brings comfort in space, but also its unique design beauty.
In terms of appearance, although the wheelbase is longer by 10cm, the overall elegance and exquisiteness of Mercedes-Benz can still be continued. The extended part is evenly distributed on the rear door and D-pillar, and the body height is also reduced by 16mm, ensuring that the body proportion will not change much. The newly designed 20-inch dynamic aluminum alloy wheels (GLC 300 L luxury model, GLC 300 L dynamic model standard) and aluminum driving side pedals with rubber nails (GLC 260 L 4MAITC luxury model and above) perfectly interpret the powerful off-road genes of the new long-wheelbase GLC SUV.
In terms of space, the added 100 mm wheelbase is all applied to the rear leg space, increasing the length of the rear seat cushion by 30 mm and further enlarging the head space, creating a wide and comfortable rear space.
In terms of comfort, the NVH upgraded package in the rear row has comprehensively improved tire noise and transmission noise, providing rear passengers with a quieter and more pleasant riding experience. In terms of practicality, although the body wheelbase has increased by 100 mm, the upper half, including the door handle, has only increased by 30 mm, moving the remaining stretch length to the D-pillar, which not only brings smooth lines but also makes it easier for passengers to enter and exit, bringing self-evident convenience and thoughtfulness to daily use.
In terms of interior, the Mercedes-Benz GLC L cleverly combines "sensuality, purity" with a vivid sense of sport, and perfectly interprets "new luxuryism" from vision, hearing to smell: a central control panel with various colors and materials, a circular air conditioning air outlet, a suspended central display, an in-car atmosphere lighting system (standard for GLC 260 4MATIC L dynamic and above models), etc., bringing a pleasing visual enjoyment under a series of carefully crafted and integrated with luxury and technology.
Summary
Facing the double-sided attack of BBA competitors Audi Q5L and BMW X3, it is expected to maintain the leading market position of GLC by adding long-wheelbase models, but compared with the "modification" of Audi Q5L and BMW X3, it is still a question whether the extended version of GLC can stand out. Although
is slogan "extend without price increase", in fact, the new GLC L with extended wheelbase does not use Mercedes' new dual-screen and MBUX intelligent human-computer interaction system. Just extending the wheelbase is like the Apple Plus with a changed size. It still seems a bit useless for users who don't need size space. Whether GLC L, which "dares to be a hero", can continue to write the legend and help Mercedes-Benz secure the position of the number one luxury brand depends on its next performance.
