2018 is coming to an end. During this year, media teachers have participated in countless press conferences, and have been fortunate enough to see many movie kings, queens, and celebrities from all walks of life. So let us take stock of the big-name celebrities at the 2018 car conference and whether these stars are in tune with the corresponding models.
Audi A8L & Francis Ng
Although Francis Ng has not yet won the title of Best Actor in his current career, as a famous Hong Kong actor, many of his works since entering the industry have been talked about by the audience, and works such as "Infernal Affairs" and "Young and Dangerous" are eternal classics in the hearts of audiences born in the 80s and 90s.
The overall shape of the new generation Audi A8L still does not get rid of the family-style design concept. The large-mouth hexagonal air intake grille is very eye-catching. As the flagship sedan of the Audi family, the new car is also equipped with a number of technological features. In terms of power, the vehicle is equipped with a 3.0T V6 engine, and all series are equipped with 48V mild hybrid technology as standard. The engine is matched with an 8-speed manual transmission.
comments: Audi A8L, as the flagship business car of the Audi brand, must show a calm and "sufficient" attitude in temperament, which is very consistent with Wu Zhenyu's image. Just like Wu Zhenyu's career, Best Actor is just a title or title for him, because he has already been highly recognized in the minds of the audience.
Honda Accord & Zhang Ziyi
As a world-renowned actor and the goddess in the hearts of thousands of viewers, Zhang Ziyi is too dazzling. Her representative works such as "Crouching Tiger, Hidden Dragon" and "House of Flying Daggers" were filmed by well-known domestic directors. Zhang Ziyi's success is not only due to her natural beauty, but also due to her continuous efforts. She finally won the recognition of the audience through her own efforts. This is why many people like her.
The new Accord adopts a sporty design style and suspension adjustment, and is equipped with many configurations such as ANC active noise reduction, Honda SENSING safety super sense, and a parking assist system that supports automatic braking. In terms of power, the new car is equipped with low-power L15BM and high-power L15BN 1.5T turbocharged engines, with maximum powers of 130kW and 143kW respectively, and maximum torques of 230Nm and 260Nm respectively. They are matched with a CVT gearbox.
comments: Due to Zhang Ziyi’s dazzling achievements and her unique elegance, the aura of the Accord has been somewhat lowered by Zhang Ziyi. However, the Accord, a civilian mid-level sedan, has been recognized by consumers with its reputation and quality. It is very consistent with Zhang Ziyi’s enterprising spirit of coming from an ordinary family and relying on her own efforts to enter the international stage.
MG6 Intermix & Ma Weiwei/Jiang Sida
Ma Weiwei and Jiang Sida, as the stars of the " Qi Pa Shuo " program, have become popular on the Internet with their clear thinking and sharp language. As celebrities in online variety shows, the two celebrities are deeply loved by netizens. At the same time, they have also become celebrities sought after by many young people born in the 90s. The
plug-in hybrid model basically continues the design of the fuel model, with a chrome-plated nameplate added to the front fender and a charging port added to the right rear fender. The vehicle uses a 1.0T engine and a hybrid system composed of dual electric motors, with a range of up to 53km in pure electric mode.
comments: Ma Weiwei and Jiang Sida are celebrities with strong Internet celebrity temperament, and MG 6 is also an Internet celebrity car. However, these two stars match the temperament of the vehicle very well, because in addition to being Internet celebrities, they both have down-to-earth and strong comprehensive capabilities.
Borgward BX6/BXi7&DJ Alan Walker/Yuan Yawei/Yang Kun
Alan Walker
Yuan Yawei
Yang Kun
Alan As a DJ and music producer who debuted in recent years, Walker is quite popular. The MV for his masterpiece "Faded" has exceeded 1.2 billion views on YouTube. Yuan Yawei is a singer who has been debuting for many years. She became well known to the audience and fans with the episode "Let's Break Up" in "Exes 3" at the end of 2017. Yang Kun is a powerful singer in China. His representative works such as "It Doesn't Matter" and " That Day " have become popular all over the country.
Borgward BX6
Borgward BX6 is positioned as a compact coupe SUV. Its rear adopts a sloping back styling design, and the overall visual effect is quite dynamic. The vehicle is equipped with a 2.0T engine, and the coupe-style styling is its biggest highlight. In addition, the new car will enjoy a lifetime warranty service.
Comments: It is not common for to invite three stars at the same time, and these three stars also represent three different music attitudes, which is more consistent with Borgward's product positioning. Whether it is young people who love trends or consumers who pursue stability, Borgward has corresponding products to choose from.
Volvo XC60&Nicholas Tse/G.E.M.
Nicholas Tse
G.E.M.
Nicholas Tse is a well-known domestic artist and his identity is also very changeable. He is not only a singer and actor, but also has served as singer-songwriter, host and other roles. In addition to the handsome appearance, his talent and connotation are also important points for his conquering the audience. G.E.M. Deng is a creative female singer who debuted with a talent show. Not only does she have a beautiful appearance, but she also has excellent singing skills and voice, and is deeply loved by young audiences.
Volvo XC60 is positioned as a mid-size SUV, and adopts the latest family design style in terms of styling. Compared with the XC90 design, the XC60 looks younger and more fashionable. In terms of power, the new car is equipped with two traditional powers T4 and T5 and a set of T8 plug-in hybrid power.
Comments: Although Volvo is also a luxury brand, its tone is obviously different from BBA. In addition to being luxurious, it pays more attention to the practicality of the vehicle and hidden things such as inner self. This is also very consistent with the two stars invited by the press conference. Nicholas Tse and G.E.M. are both of whom can rely on their faces to make a living, but they just rely on their talents.
Geely Emgrand GSe & McSui
McSui was born in the United States, but settled in China at the age of 7. Therefore, when viewers see such a foreign face but fluent Mandarin, they will find it interesting. McSui became popular in 2012 when he posted a selfie video on Weibo, and has since participated in the shooting of many film and television dramas.
Emperor GSe adopts the overall design style of Emgrand GS. The front face of the new car adopts the Geely family-style front air intake grille design, and its interior adopts a closed treatment. In terms of power, the Emgrand GSe continues the battery life of the Emgrand EV450 and is equipped with a powerful three-electric system, which can achieve a constant speed range of 460km and a comprehensive road condition range of 353km.
Comments: Although electric cars are already well-known to most people, they can still give people a fresh feeling compared to internal combustion engine models. In addition, the launch conference of the Emgrand GSe was arranged in a nightclub style, which is very trendy. This image is very compatible with McSe. McSe not only gives people a sense of freshness, but also his dress is fashionable and attracts attention like an electric car.
Infiniti QX50 & Tong Dawei
Tong Dawei is a well-known and powerful actor in China. His representative works include "Jade Guanyin", "Days Related to Youth", "Struggle", etc. The role he plays " Lu Tao " is even the name that many viewers blurt out when they think of him. Today, Tong Dawei has achieved success in his career, a happy family, and has become a father. The new
car is basically consistent with the overseas version, using the family's latest design language to compete with luxury SUV-level models such as BMW's new X3, Mercedes-Benz and GLC. In terms of power, the new car is equipped with two differently tuned 2.0T engines, with a maximum power of 180/200kW and a peak torque of 380Nm.
Comments: As a second-tier luxury brand, Infiniti emphasizes the connotation and experience of the vehicle. In addition, the positioning of the SUV is more suitable for household use, and the variable compression ratio 2.0T engine is equipped with a technical advantage. These characteristics are very consistent with Tong Dawei's current image as a mature man, and as a powerful actor, his professional level is as high as the QX50's technology.
Popular Talents & Dimash/Lin Xinru
Dimash
Ruby Lin
Dimash is a Kazakh singer born in a talent show. He not only has a handsome appearance, but also has a necessary factor in his success.Ruby Lin is a very well-known actress in the domestic audience. Her masterpieces "Huan Zhuge Ge" and "Love in the Rain" are must-broadcast dramas in the summer season.
T-ROC Tange's new car continues the styling design of overseas models. The front grille is connected to the headlight group, and it matches the sporty fog light area shape. The overall style is young and fashionable. In terms of power, T-ROC is equipped with a 1.2T turbocharged engine with a maximum power of 85kW and a peak torque of 200Nm; the new car will also provide a 1.4T powertrain with a maximum power of 110kW and a peak torque of 250Nm.
comments: Volkswagen Tange is positioned as a compact SUV, focusing on the young market. At the same time, it also has Volkswagen's excellent quality and fashionable design. This is very consistent with Dimash's characteristics of both inside and outside. It is very suitable for the young singer to match the stylish car. The match between Ruby Lin and Tange is not as good as that of Dimash, but her elegant temperament is somewhat similar to that of Tange.
Cadillac XT4 & Li Yuchun
Li Yuchun is the champion of the first "Super Girl". As a singer, she is not only extremely popular, but also appeared on the cover of Time Magazine in the United States. Mentioning Li Yuchun's name, in addition to her singing, is more about the memories of youth among young people today.
XT4, as the entry-level model of Cadillac's SUV series, is generally more youthful. The new car is equipped with a 2.0T engine and is matched with a 9-speed automatic transmission. The new car is equipped with OnStar's latest in-vehicle interconnection system, and the car and machine enjoy free lifetime data service.
comments: Whether you like Li Yuchun or not, her high popularity is undeniable, and as the first "Super Girl" champion, she carries many young people's memories of youth. This background is very consistent with Cadillac XT4's positioning for young consumers. Inviting such a popular star has also made the launch of XT4 attract the attention of young people.
Dongfeng Fengxing T5 & Shang Wenjie
Shang Wenjie, as the champion of the second "Super Girl", gained both fame and fortune and also gained high popularity. However, compared with the top three in the first session, Shang Wenjie's influence is slightly weaker. Her unique voice has attracted the attention and love of many young people.
Fengxing T5 is positioned as a compact SUV and is the first model of the Dongfeng Fengxing brand in the 3.0 era. The new car adopts a new design language, using a front U-shaped air intake grille design, and the design of the headlights is also very distinctive. In terms of power, the new car provides three different engine options, namely 1.5T, 1.6T and 1.8T engines.
comments: Dongfeng Fengxing T5’s main target customer group is young consumers, so it is very appropriate to invite a star like Shang Wenjie who is also loved by young people to help out. At the same time, Dongfeng Fengxing is not a very dazzling presence among independent brands, but it must not be ignored. This is also very consistent with Shang Wenjie’s positioning in the music world.
Audi Q2L & DJ Alan Walker/Iselin Solheim/Li Ronghao/ Victoria Song /Li Yuchun
Alan Walker
Iselin Solheim
Li Ronghao
Victoria Victoria
Li Yuchun
Iselin Solheim is a famous Norwegian female singer, and Alan Walker became famous after collaborating on the song "Faded". Li Ronghao is a popular singer who has become popular this year. His representative works include "Li Bai" and other works, which are very popular. Song Qian is a female singer who debuted in South Korea. With her good looks and dancing and singing skills, she quickly became popular after entering the country.
In terms of appearance, the Audi Q2L generally follows the styling of the overseas version. The body and wheelbase dimensions have been increased, of which the wheelbase has increased by 28mm. In terms of power, the new car is equipped with an EA211 series 1.4T engine with a maximum power of 110kW and a peak torque of 250Nm. It is matched with a 7-speed dual-clutch transmission.
comments: Audi Q2L is positioned not only for young consumers, but also for young consumers who pursue trends and like fashion. This can be seen from the many fashion stars invited to the new car launch conference. Such a large number of stars and the fashionable temperament of each star are very consistent with Q2L's positioning.
Ford Focus & Ken Block
Ken block is one of the co-founders and company president of the American skateboard brand DC Shoes. He is currently a rally racing driver. He was born on November 21, 1967 in Long Beach, California, USA. The competition tank was officially Ford Fiesta and Focus. At the same time, he has also filmed many drift videos, which caused a sensation among car fans. In terms of appearance design, the new generation of Focus has undergone a very comprehensive upgrade compared to the previous generation of models. The power is convenient, and the new car offers three powers: 1.5L, 1.0T and 1.5T, of which the 1.5L is matched with a 6MT or 6AT transmission, and the 1.0T and 1.5T are both matched with an 8AT transmission. The same configuration is available in hatchback and sedan versions.
Comments: Compared to invite performing stars or singers, Ford's Ken Block invites not only highlights the characteristics of the vehicle, but also attracts extremely high attention. Since Ken Block's tank is Ford, this is also the best publicity for Ford. In addition, inviting celebrities in the automotive industry can also attract more attention from car fans to the Focus.
Mercedes-Benz long-wheelbase A-class sedan & Jolin Tsai
Jolin Tsai is a famous female singer in Taiwan and a star that many post-90s have been pursuing during their school days. Jolin Tsai has performed well in terms of appearance and singing skills, but what impressed her even more was Jolin Tsai's continuous pursuit of career. In order to practice dance well, she even put forward strict requirements on herself and worked step by step to establish her position as the queen of discourse today. The new
car is built on the new MFA2 platform. The interior of the high-end model adopts a dual-screen design, equipped with 10.25-inch dual display screen, smartphone interconnection system, cruise control, active braking assistance system and other configurations. In terms of power, the new car is equipped with a low/high power version of 1.3T engine.
Comments: A-level three-box comes from a famous family, with its fashionable design and cool sense of technology as its biggest selling point. Jolin Tsai is also a representative figure of fashion. She is glamorous and has the same temperament as the Mercedes-Benz A-Class tricycle. Jolin Tsai's appearance has also attracted many consumers born in the 1990s to pay attention to the Mercedes-Benz A-Class tricycle.
Summary: invites celebrities to help in the new car launch event. If the invited celebrities match the temperament of the new car, it can also increase the exposure of the vehicle. In 2018, the Audi Q2L launch conference was the largest number of stars and the most influential, comparable to a small concert, while Ken Block, who helped Fox assist, was the most special star. Which celebrity do you most want to see for the 2019 launch conference? Welcome to leave a message in the comment area.
