Reporter of the Qatar World Cup: Bi Yuanyuan Reporter of the Qatar Editor: Duan Lian, Yang Xia, Gai Yuanyuan
On December 4, the Qatar World Cup quarter-finals continued. Argentina defeated Australia 2:1, and football star Leo Messi (hereinafter referred to as " Messi ") ushered in the 1,000th game of his career.
At the time, Messi, 35 years old, has experienced 5 World Cups. From being on stage in early 2006, from being furious and angry at the horse, no one can defeat him, to living in a desperate situation, there is no way to know what attitude Messi has left.
Messi once said that this is his last World Cup. It is reported that Paris Saint-Germain will give Messi a renewal offer after the World Cup, and Messi also knows about this plan on Paris.
"It's not football that rolls on the green field, but gold." As one of the world's most well-known football players, Messi's every move has attracted much attention. He loves clothing and dabies in real estate. According to " Forbes ", Messi's player salary in 2021 was as high as an astonishing US$75 million (about RMB 527 million), with a total annual income of US$130 million (about RMB 913 million), ranking first among the world's highest-paid athletes.
On November 26, Argentine player Messi (center) celebrated his goal. Image source: Xinhua News Agency
The name of "Messi" is a signboard. On November 18, MGO Global Inc. (hereinafter referred to as MGO) submitted a listing application to US Securities and Exchange Commission (SEC). The prospectus stated that MGO is the authorized party of Messi ready-to-wear brand, and Messi Brand is MGO's "first and only brand asset" .
The company will trade on Nasdaq , with stock code being MGOL.
is backed by Messi but has suffered losses for years
The company has only 4 formal employees
MGO is a very young company. According to the information, the company was founded in October 2018 and is headquartered in Florida . It has remote employees and professional contractors in London, New York and many places in Latin America.
As a performance-oriented lifestyle brand portfolio company, MGO claims to be focusing on leveraging the fame, celebrity power and global social media influence of world-class athletes, artists and other cultural icons to create fresh, modern and compelling product and clothing brands.
However, MGO's confidence in IPO may come from Messi. The prospectus stated that MGO currently has only one clothing brand, and the Messi brand is MGO's "first and only brand asset." "We currently have no active discussions with any third parties regarding potential cooperation, licensing or acquisitions to expand our brand portfolio. Although we are interested in pursuing growth and expansion of the brand portfolio in the future, we have not negotiated or reached any possible agreements in the portfolio to add assets other than the Messi brand to the portfolio." A large Messi poster on display on the official website of
Messistore. Image source: Messistore official website
The prospectus shows that company plans to issue 1.5 million common shares at a price of US$5 per share.
According to the prospectus and AFP , MGO chief creative officer Virginia Hilfiger is the sister of famous designer Tommy Hilfiger, and CEO Maximiliano Ojeda is Messi's Argentine fellow and has loved football since childhood.
The company's prospectus shows that in the nine months of September 30, 2022, the company's revenue was US$336,000, lower than US$558,000 in the same period in 2021; the net loss was US$1.86 million, higher than US$375,000 in 2021. In the whole year of 2021, the company's operating income was US$880,000 and the net loss was US$985,600. The prospectus shows: "Due to our historical recurring losses and negative cash flow of from our operations, as well as our dependence on private equity and financing , people have doubts about our ability to continue to operate."
As of November 11, 2022, MGO had only 4 formal employees , and also hired 7 full-time and 10 part-time employees (informal employees) in the name of consultants.
made $75 million on the court in 2021
Messi is the "gold-absorbing king" of mobile
As we all know, this Qatar World Cup may be the last World Cup for football veterans such as Messi, C Ronaldo , Di Maria, and the attention is high.
It was during the game that Messi was happy to present a new endorsement. On the evening of November 26, Jitu Express was released on the official official account: "Today, I also have a spokesperson for this rabbit." Open the article and it was revealed that Jitu Express's global brand spokesperson was Messi.
Jitu Express global brand spokesperson Messi. Image source: Jitu Express official official account
In May this year, the Saudi Tourism Bureau announced that Messi would serve as the tourism ambassador of Saudi .
As one of the sports events with the largest number of viewers in the world, CITIC Securities research report once stated that the commercial value of the World Cup is estimated to exceed US$30 billion. So there is also a saying: "It's not football that rolls on the green field, but gold."
Spain's Le Monde once disclosed the details of Messi's contract with Barcelona in January 2021. The contract was signed in November 2017 and is valid until June 30, 2021. According to the contract, including the bonus, Messi will receive 138 million euros of per season. In addition, the contract stipulates that two fixed amounts will be paid, with a renewal bonus of 115 million euros and a loyalty bonus of nearly 78 million euros. According to Le Monde, Messi has received 92% of the bonus.
According to Forbes, Messi's player salary in 2021 was as high as an astonishing $75 million, with a total annual income of $130 million, once again ranking first among the world's highest-paid athletes. His annual salary at Paris Saint-Germain alone is as high as $35 million, which means he can earn $738,000 a week, $105,000 a day, and an hourly salary of $8,790.
In March 2022, Messi signed an endorsement agreement with fans' cryptocurrency company Socios.com, paying Messi $20 million each year.
In terms of endorsement, Messi has also made money and made sluggish. In recent years, Messi has endorsed or is endorsing WeChat , Huawei , Mengniu , etc.
Messi is also passionate about investment in fashion and real estate. Not long ago, Messi sold a luxury apartment in Miami, USA, with a purchase price of $5 million, and a sale price of $7 million in two years, making a net profit of $2 million.
In 2019, Messi collaborated with Tommy Hilfiger, a well-known clothing company, to release his own brand clothing M10 at the Santa Eulalia clothing store on Gracia Avenue in Barcelona, including T-shirts, shirts, jackets, pants, shoes, and suits. It was designed by Ginny, the sister of Tommy Hilfiger's creative director. He also signed a lifetime contract with Adidas.
reporter| Bi Yuanyuan
editing| Duan Lian Yang Xia Gai Yuanyuan Dubo
proofreading| Cheng Peng
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