Black toothpaste, which has a history of 89 years, can be called the "hard core" boss in the toothpaste industry. Not long ago, the "Black Toothpaste" company announced that it will change the Chinese name to " Haolai " in the future. From then on, black toothpaste became a beautiful memory.
black toothpaste has been sold in my country 89%. Faced with such a good sales, why do you need to change your name? Then let’s discuss it next!
1. As soon as the word black appears, it reminds people of African countries. Therefore, black toothpaste has always been regarded as a foreign brand in the minds of Chinese people. In fact, "black" toothpaste is a real local brand. In Shanghai in the 1930s, the black toothpaste brand was born. The development of black toothpaste has a history of 89 years and has long become the big brother in the toothpaste industry.
Black Toothpaste Since its establishment, the two Yan brothers have attracted people's attention with their unique brand image and a little fashionable appearance. For a time, it once dominated the Shanghai toothpaste industry. After making a fortune in Shanghai, the Yan brothers turned their attention to the domestic market. Black toothpaste started in Shanghai and went to more cities, and later promoted overseas development.
In 1940, black toothpaste entered Taiwan and Hong Kong, and black toothpaste became their favorite toothpaste. In fact, most foreigners believe that this toothpaste is sold from overseas to China. After the sale, black toothpaste has turned its attention to the entire Southeast Asian market. In Southeast Asia, black toothpaste swept over again, quickly occupying the local toothpaste market and suppressing the Southeast Asia toothpaste king Colgate brand.
1985 Colgate considered buying a fast-growing black toothpaste. Colgate offered $50 million to buy the right to operate the black toothpaste.
Yan brothers were moved by such a high quotation, after all, they did not retain all their business share. However, although Colgate bought this toothpaste, its real operation is still produced and promoted by Haolai Chemical. Colgate gets a lot of sales every year. Because the name cannot be pushed to European and American
At the same time, black toothpaste is not offensive to people with yellow skin. But for real blacks and whites, there is a certain amount of attack power. However, black toothpaste has been pushed into the European and American markets, but in Europe and the United States, black is a discriminatory word.
Therefore, Europeans and Americans believe that this toothpaste discriminates against skin color, so they directly refuse to use black toothpaste. But why did the Yan brothers give toothpaste such a name? It turned out that Shanghai was very peaceful at the beginning, and many foreigners flocked to Shanghai to live.
Among the many foreigners, black people are the most attractive. Black people have dark skin, but their teeth are a few degrees whiter than those with yellow skin. It is precisely because of this that the Yan brothers feel that the name black toothpaste will attract everyone's attention. I had to change my name.
2. In order to enter the international market, the market share of black toothpaste is very high today. In Asia, black people have always been the "king of toothpaste". In China, the market share of black toothpaste can reach up to 45%, and at a low level it is also 17%. However, in the mainland market, the sales of black toothpaste still fluctuates greatly. The main reason is that there are many domestic brands, such as China, , Yunnan Baiyao , and other rising stars, which have seized a lot of sales share.
But for black toothpaste, what they want is not only to sell well in Southeast Asia, but also to promote black toothpaste to the world and become an international brand. But if you want to realize this dream, you have to get rid of black people. So Haolai Chemical thought twice before acting and changed the black people to their real name - Haolai Toothpaste. After
decided on this plan, the company has been doing related name change. After the name change, no one knows the new name. Over time, the sales of Haolai toothpaste may decrease. But this is also an obstacle to black toothpaste. Overcoming the past is another beautiful sight.
Faced with China's changing trends today, the world trend of economic globalization , and an old brand that has been established for nearly 90 years, has to give up the name " black toothpaste " in order to enter the international market. It has to be said that this is also a good decision. From then on, Haolai toothpaste has entered the international market and has more sales, which is worthy of praise.
