Firmly positioned mid-to-high-end market
At the beginning, I chose the sample to enter the lighting industry mainly because I saw that the lighting agency industry has many high-end consumer potential. At that time, there were relatively few stores targeting high-end customer groups. The company's development has gone through several stages, expanding from a store of more than 100 square meters to the current 3,000 square meters. The main lighting agency brand is Ortrang Lighting. The company has experienced several store relocations and upgrades, and the lighting brand products and development positioning they have chosen are always aimed at the mid-to-high-end market.
Sales team professional requirements
Lighting lighting product sales have relatively high requirements for professionalism. It is difficult to improve without a certain amount of time in the lamp industry. Sales staff must accurately find potential customers and determine customer demand points in order to provide customers with professional and meet customer needs solutions. Now what customers need is not simply products, but complete lighting design solutions and lighting product matching solutions. This requires sales staff to provide complete solutions for customers to choose.
Resource integration and continuous upgrade
In the past, when the market was good, there was no need to worry about not having customer resources. Customers would come to the store when they opened a store. At that time, customers were mainly used to promote orders through store image, scale, professional shopping guides and after-sales service. With fierce market competition, business personnel are required to change the traditional "sitting business" model and actively go out to serve potential customers face-to-face. Provide customers with preliminary solutions, designs, product selection and other services. We must understand the customer's needs when customers enter the store.
The current business follow-up is no longer as clearly defined by the boundaries of different industries and fields in the past. Instead, cross-border alliances are needed to form different fields, and alliance members can share customer resources and share customer needs, and carry out more efficient resource replacement. Based on these shared resource information, salesmen provide potential customers with design and light distribution solutions that meet customer needs.
In the past two years, the mainstream lighting products are still modern simple style and the design style without the owner lamps have been constantly adopted by designers and consumers. The change in design style has determined the trend of consumers in purchasing lighting products. High-end professional lighting products that were previously mainly used in commercial places have now gradually entered the field of home decoration.
