1 On November 18, the suspense crime drama " The Younger Son of the CBU" starring Song Joong Ki was broadcast on JTBC TV in South Korea. After three consecutive days of broadcast, 5 domestic hot searches have been on the spot, and entries such as "Rebirth of Sweet Literature" and "Song Zhongji's acting skills" are highly discussed.
This drama is adapted from a popular Korean online article. Yoon Hyun-woo (played by Song Joong-ki), the secretary of Shunyang Group, is loyal to the Chen family, but instead causes death. When he wakes up, he finds that his soul is unexpected until 1987, he becomes Chen Daojun, the 11-year-old grandson of the Chen family. So he decided to start revenge and dismantle the enemy from within.
classic rebirth cool article, with a strong starting flavor, and it is not inconsistent to rename "Rebirth: I am the Son of the Enemy". The "Rebirth" meme has been popular on the Chinese Internet for more than ten years, but "The Younger Son of the CBU" easily earned 8.5 points on Douban.
This is not the first time that Korean dramas have "quick battles and wins" on the Chinese Internet. Although Douban is not an absolutely ideal reputation vane, it has become a relatively objective and fair platform for domestic evaluation of film and television works. However, why did Douban, which is "fair" give such an ancient Korean drama so high? Or, why are Korean dramas favored on the Chinese Internet?
The reason is very simple, and the four words "loose outside and tight inside" are enough to summarize. Watching dramas is an aesthetic activity. Ye Lang pointed out in " Aesthetic Principles " that it is normal for people to treat daily life with a utilitarian attitude, so they will have "aesthetic coldness" when facing daily life.
and watch dramas. People who watch domestic dramas are looking at them with a "utilitarian" perspective: whether the drama itself has a profound idea, whether the values are correct, whether the story is close to daily life, whether the actors' performances are smooth and not out of the drama... These judgments will precede the "beauty" of the work itself and have an impact on the audience.
Therefore, you can often see evaluations in this dimension on Douban: whether the industry drama is real, whether the love drama is floating, whether the campus drama is down-to-earth, and whether the historical drama is in line with historical facts. It is also very common for actors to lower their work scores. Failed to the original line and personal stains will affect the appearance of the work.
When people in the play speak different languages, the play shows things that are not common in daily life, and this "aesthetic coldness" disappears.
We rarely hear anyone criticizing Korean drama actors for not being able to speak well. First, Chinese people are not familiar with the normal way of speaking in Koreans, and second, Chinese audiences receive information not through listening, but through subtitles.
" Snow Drop Flower " is a distinct example. The director of this drama, Zhao Hyun-joo, once directed the popular Korean drama " Sky City " in 2018. The male lead Ding Haiyin is well-known to Chinese audiences because of " Beautiful Sister who often invites to dinner ", and the female lead Kim Ji-soo is a member of the popular girl group BLACKPINK. The plot is highly energy, the production is well-made, and the starring Pan Liang and Tiaoshun has been on the hot search almost every week since it was aired in December last year.
However, this drama is in a public opinion crisis in South Korea due to historical reasons. Kim Ji-soo's vague lines and pronunciation have been criticized, and the ratings have only remained at 1%. Radical Korean netizens even asked the TV station to stop broadcasting. During that period, the comment section of Korean news Weibo was all Chinese netizens making a fuss for "Snow Drops".
This reflects a fact: Most people watch overseas dramas, mostly because of their mentality of appreciating beauty. The continuous advancement of
technology is also the reason why Korean dramas are praised. Fans who have been paying attention to Korean dramas for a long time know that in recent years, Korean dramas have not declined, but have continued to improve their technology and technology, and have been moving closer to the film-level audio-visual level.
Take "The Younger Son of the CBU" as an example. The narrative rhythm of this drama is clean and neat, and the camera language is clever and profound. Episode 1 uses Yin Xuanyou to answer newcomers’ questions, showing the kinship relationship between the Chen family of Shunyang Group, the authority that the chaebol family cannot be violated, and the inhuman rules. The red carpet shot with one shot to the end, the Chen family's hypocritical face was clearly visible.
Yin Xuanyou seized a huge amount of secret money circulated overseas and reported it truthfully. She went overseas to take it back by the group's heir Chen Xingjun, but was chased on the way back. He ran away in a hurry and knocked down a child. He was too late to escape. He still stopped to help the child up and apologized. Unexpectedly, this was an enemy's conspiracy, and the child stabbed him in the chaos. A good person is in trouble, but the police are close at hand but do not notice it. The focus of the camera is shifting, and the audience's regret arises naturally.
After being reborn as Chen Daojun, the youngest son of the Chen family who was not favored by the fourth son of the Chen family, the male protagonist was appreciated by his grandfather and Chen Yangzhe, the first president of Shunyang Group, based on his understanding of future political and economic events. Chen Yangzhe announced to the whole family that he would reapprove his fourth son's family. Daojun followed his grandfather to stand in the sunlight of the floor-to-ceiling window, looking down at everyone, with the momentum of heir to the throne; Daojun climbed down and looked around at the "family" with ulterior motives, and the battle of revenge officially kicked off.
Douban comment said, "Many traditional routines, but with audio-visual language rendering, plus the hodgepodge of big-name actors from all walks of life, it's quite like a thing." Similarly, the packaging is in place, and no matter how fragile the inside is, it can be sold at the beginning.
Of course, production level and audio-visual language are not the only reasons why Korean dramas have high scores. On Douban, the Korean dramas with the highest ratings and the most rated people have uneven production standards and different artistic styles.
Movie Arts's unique statistics, among the top 20 high-scoring Korean dramas on Douban, there are 6 suspense crime themes and 3 comedy themes. The rest of the love, youth, workplace and other types almost contain obvious comedy elements. Among the top 20 Korean drama scores on Douban, the love themes have soared to 11, and 7 suspense thrillers. The proportion of high-value starring actors such as Kim Soo Hyun , Hyun Bin , Lee Jong Suk , Lee Min Ho and other Lee Min Ho has increased significantly.
However, these dramas on the list are somewhat separated from the preferences of Korean audiences. " My Uncle " and "My Liberation Log" have both made famous in China with a mournful and healing style, but the highest ratings in South Korea are only 7.4% and 6.7%; the comedy themes "My Dear Friend" and " The Voice in the Heart " also have only 5% ratings - you should know that in South Korea, only dramas with a rating of more than 10% can be called "popular". On the contrary, dramas such as "City of the Sky" and "Extraordinary Lawyer Yu Yingyu" that created a miracle in South Korea have a reputation but no market on the Chinese Internet.
It is not difficult to see that is not so much that the top 20 Korean dramas on Douban reflect the quality of the works, but rather that it reflects Douban users’ imagination of others in the country of South Korea : social issues revealing, pure love, fantasy, fashion, chaebol privilege, handsome oppa, CP... Back to "The Little Son of the Crazy Bolster" - this is a victory of appearance and privileged attractiveness.
Douban's scoring system cultivates the Chinese Internet's imagination of popular culture and shows the reputation of Chinese people for pop culture in different genealogies.
Under this motivation, Douban users’ filters for Korean dramas are also a projection of expectations for domestic dramas.
【Text/Time One】
