Recently, there is a big news in the fashion industry. After the cover of Taiwan's "VOGUE" in March issue was released, it was praised by countless people as "fashionable" and "good-looking".
You should know that Taiwan's "VOGUE" was the target of mocking. So what kind of new changes have occurred in this issue?
Transformed from a celebrity magazine to a fashion magazine, and the cover style was praised
The latest issue of Taiwan's "VOGUE" used a few new words when it was released on the cover: "New look, New perspective, New experience". The cover style has also changed drastically.
not only have all the cover characters replaced by leaders in the local modeling industry active on the international stage, but also changed the tradition of shooting in the studios in the past. The natural people and scenery win, and the taste is quite high.
This first cover comes from model Tang Yingshuang. I saw her long hair was scattered, half naked, wearing a design-like flower, and turning her head to look forward. A trace of hair fluttered on her face in the wind, and the photographer accurately grasped this dynamic moment. In front of the blurred background, only her slightly erratic eyes made her look mysterious and beautiful.
It is said that the first cover is to enlarge the character to the extreme, and the second cover is to shrink the character into the scenery. The model Xu Weiqing, standing by the stream, was wearing a white puffy short skirt and leaning against a big stone. Under the feet are dense stones of different shapes. In the distance is a green forest, achieving the effect of integrating people and scenery.
The third cover is back to the city. The two models depend on each other and stand between steel and concrete. The colors and styles of the clothes also look unrestrained, with a strong sense of design. There is both a soft orange patterned skirt for women and a hard black leather jacket. Comparison between the two is quite meaningful.
Not only are the industry insiders praised beauty, but even the melon-eating people also gave positive comments. Indeed, this is a huge improvement compared to the previous Taiwan "VOGUE", which has no aesthetic and weird composition. After all, before, they could have made beauties one by one black history.
Change the editorial team to create a new "VOGUE"
Let's talk about the previous cover of Taiwan's "VOGUE", which is really hard to describe. Although the publication was opened very early, the cover level was almost in Asia.
Taiwanese "VOGUE" likes to shoot female stars, but most of the makeup of female stars does not match their own style.
For example, Guilunmei , which was originally suitable for fresh style, was smoky makeup, wearing a hat obliquely, completely losing recognition. Gui Lunmei's unique mysterious temperament was forced to become a rebellious discotheque style for a girl who left home.
For example, this issue is about Lin Chi-ling’s trip to Monaco. The shooting style should be relatively relaxed and pleasant. But the cover photographed Lin Chi-ling like a "scheming widow" who took a cruise to Monaco for her property. As strange as ever, Lin Chiling was not beautiful at all.
Another example is this April 2016 issue of "VOGUE", which uses Guo Caijie as the cover character, and the shooting is even more unreasonable. Guo Caijie, who had short hair and naked makeup, had two thick eyebrows, and her clothes were neither soft nor denim.
What's even more strange is Guo Caijie's posture, her whole body is half hunched over, one hand is on her waist and the other is covering her belly, as if she is feeling uncomfortable. She is not beautiful at all, but instead shows a sense of déjà vu.
Maybe it is because I have heard too much criticism about Taiwan's "VOGUE" in recent years. So at the end of last year, Huang Wei, who was originally in charge of "VOGUE", was removed from the styling consultant of the movie " Tiny Times ", and the editor-in-chief in charge of vision also resigned. Instead, a new editor named Sun Yi.
This Sun Yi is a very famous person. She is the cousin of Taiwanese socialite Sun Yunyun and her family is quite powerful. After completing his studies at the California Institute of Arts, he has been working in the American fashion industry for 15 years.This time he became the editor-in-chief of "VOGUE", which seems to be the trend of innovation.
However, it has to be said that since the new editor took office in September last year, the style of Taiwan's "VOGUE" has changed a lot. He abandoned the past petty shooting methods and turned to the fashionable shooting methods that focused on composition and color.
Kun Ling, who has been criticized for not having any temperament before, has contributed a set of classic blockbusters to Taiwan's "VOGUE" under the control of new visual and photography, and even exudes a mature beauty.
Although Taiwan's fashion industry has been mocked in recent years and is still stuck in the aesthetics of the last century, the innovations and changes of several major magazines have still seen the taste of the fashion industry wanting to change.
In contrast, in China, the shooting techniques and styles of the four major magazines seem to have fallen into a bottleneck period, and classic blockbusters are difficult to release again. Instead, we compete for traffic and ignore fashion. When will our change come? Let's wait and see.
#Taiwan version vogue#, #Magazine blockbuster#, #Fashion cover#
Author: Lu Kuaikuai
Editor: Echo
